Team Locowise posted on 7 June 2022
This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.
Our open survey reached out to social media experts to confidentially share their experiences of working within the industry. Questioning explored their day-to-day role, opportunities, challenges, and more.
Over 150 experts took part in our survey from around the world.
Respondents work within the industry in a variety of company types and sizes. Within this question category, the findings present clear changes in company sizes. Only 7.6% of respondents to the October 2021 report worked for a company with 30+ people, now it is 36.5%. There is also a big shift in the proximity of clients our respondents work with, 18.7% of clients were located locally to respondents in the October 2021 report, this figure now stands at 31.2%.
This report provides a rich source of data for you to gain insights into what it’s like to work in social media. Discover how roles have changed since our previous report, shared in October 2021, as when you read on you’ll see some big shifts.