The Role of Social Media Experts

Team Locowise posted on 20 March 2023

2023 Report now live! Learn directly from experts worldwide, the report highlights key similarities and differences for those working within the industry.

This report is a benchmarking resource into the role of social media experts worldwide. Discover how roles vary and how they’re evolving. The findings are the results of an open survey conducted in Q4 2022 and completed by 100 respondents. 

Methodology 

Our open survey reached out to social media experts to confidentially share their experiences of working within the industry. Questioning explored their day-to-day role, opportunities, challenges, ambitions, and more.  

100 experts took part in our survey from around the world – from Indonesia, the United Kingdom, India, and the United Arab Emirates. Organisation types vary, as does the level of seniority and experience. 

Insights for growth 

This report provides a rich source of data for you to gain insights into what it’s like to work in social media.

1. AMBITION. Over half of the respondents are aiming to receive a promotion or become heads of their department. 

2. DISRUPTION. Over 40% believe changes introduced by Meta will cause a big change in their career. Over 60% also believe new platforms emerging as leaders will cause a big shift.

3. PODCASTS. 63% of respondents hope to introduce podcasts for their brand or clients, and 16% already produce them. 

4. INSTAGRAM. All experts either use Instagram or hope to introduce it. Out of 17 platforms questioned, this was the only channel to receive such a response. 

5. REPORTING. Over a fifth of respondents send reports on demand, and nearly one-third send them weekly. 

6. AUTOMATION. We’ve seen an increase from 11% to 19% in the number of respondents using automation tools for reporting since our last survey in 2022. Likewise, 11% of respondents previously shared reports on demand, that figure is now 22%.

The findings present emerging platforms of interest for experts, such as BeReal and Twitch, as well as confirming the dominance of those well-established, Instagram for example. What is also clear to see is the level of job satisfaction, with 74% either very satisfied or satisfied. 

A small increase in the use of automation tools is seen, and in turn, so is the increased frequency of reporting.

With plenty of food for thought presented, whether you’re an expert currently working in the industry comparing feedback or you’re considering beginning your career in social media and have used these findings to help decide whether it’s the right career for you, we hope this report has been useful.

We welcome your feedback and thank you for your support.