With organic reach suffering somewhat on the platform, brands are looking for the next big direction to go in.
And you know what? It may actually be Facebook Groups. That’s right, that thing you kind of didn’t realise had any value is now starting to creep very much into the value zone.
Like any group platform, there are clear caveats. But these are quite easy to accommodate with a little planning and a focus on value.
First let’s take a look at some of the reasons why your brand should be using groups.