Sahail Ashraf posted on 2 November 2022
Instagram continues to be a powerful vehicle for brands. But some have accounts that are huge. Which are the best of these right now?
There are many successful brands on Instagram in the USA. They have a healthy number of followers, and plenty of great content that keeps those followers engaged. But there are also some brands that are truly on a different level. These companies have Instagram accounts that are followed by millions of people. While most of us won’t have their budgets and teams, we can always take a few pointers from what they do.
This brand is hugely powerful, and has a huge number of recognisable sports personalities to use in marketing. However, while it would be easy to just rely on star power, the NBA raises their game by making sure they are current.
What does this mean? Well, the NBA has made a conscious move towards pushing a lot of content onto social media. Younger people don’t often watch games on TV, so having the ability to engage with the NBA on their phones and other mobile devices makes perfect sense.
On Instagram, you’ll find an amazingly engaging mix of stats and facts that keep fans entertained, as well as great videos that get them directly into the action. It’s a masterclass in Instagram management. And a direct result of the NBA knowing what the audience wanted and where they would go to get it.
Another entertainment brand, but one that is in a different sphere. Marvel has seen huge success in recent years, and the marketing on Instagram definitely helps push the studio further up the ladder.
Visit Marvel on Instagram and you will find exactly what fans expect to find. There are plenty of teasers for new movies, as well as fan-favorite interviews and features.
Best of all, Marvel knows the fanbase. It creates posts that are designed to encourage debate and comment. And that is exactly what the posts get. If you have a fully engaged and loyal fanbase, get them talking in the comments about your product. It leads to all kinds of scaled-up engagement.
As if to exemplify the concept of Instagram being perfect for retail products, this brand has worked hard to make the Instagram page it runs very visual and great at showing off the lingerie it creates.
There are actually a lot of UGC on this platform. The company encourages customers (famous and otherwise) to take photos of the VS products they wear and then share them. The end result is that perfect mesh between UGC and the customer-brand trust element. Essentially, VS is looking to the customers to be brand ambassadors. It works well.
Nike has always been a trailblazer in the world of social media marketing. The Instagram work that it does is no exception, and it’s one of the most exciting accounts on Instagram right now.
Nike has an ability to create communities, it’s as simple as that. It works hard on Instagram to get people talking and to share relatable, human stories that the audience loves. Because this is a real community on Instagram, these stories and posts are shared extensively.
Nike understands one of the biggest movements happening in social media right now. It knows that people are seeking connection and community, and it is building communities every day on social media. The Instagram page is no different.
For our final choice, we have the Instagram account for Instagram. This is perhaps the greatest example of a brand understanding the audience perfectly.
The vast majority of the content on here is about sharing best practice. The account is flooded with high quality posts from Instagram users, the kind of posts that Instagram says make a big splash on the platform.
By showcasing these, alongside motivational comments and useful ideas, it takes directly to the audience, giving them what they need to enjoy Instagram more.
All of the brands above use Instagram effectively. With UGC, and engaging content that shows a clear understanding of who the audience is, you too can see your follow rates go up.
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