Social Performance Measurement For Agencies
Social Media Analytics 2023: A Comprehensive Guide
Team Locowise posted on 9 October 2023
In the dynamic and ever-evolving digital landscape, social media analytics emerge as the compass guiding brands, influencers, and marketers through a sea of online interactions and engagements. This powerful tool sifts through the vast expanses of social data, uncovering patterns, gauging user sentiment, and measuring the impact of online campaigns, ultimately sculpting strategies into their most […]
Campaigns we’re loving recently
Sahail Ashraf posted on 5 June 2023
We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months. Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online. […]
Post Ideas for Businesses
Sahail Ashraf posted on 31 May 2023
Stuck for social media post ideas? Read the following to get some new creativity (and engagement) in your work. No matter how talented your team is, at some point it will find that the well is beginning to run dry as regards social media post ideas. That’s why it’s always a good idea to constantly […]
How to create a social media marketing strategy
Sahail Ashraf posted on 24 April 2023
If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide. We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and […]
Tips for writing post captions
Sahail Ashraf posted on 19 April 2023
If you’re creating posts that can use captions (such as on Instagram) then you’d better be doing it right. Here are a few key tips to help. Part of getting your social media posts right is creating the right captions. You need to capture the attention of audiences in a world where attention spans are […]
10 benefits of social media for business
Sahail Ashraf posted on 17 April 2023
We all know social media is important for business, but every now and then we need to be reminded why it is important. Check out this list for a refresher. While it may be difficult to remember a time when social media wasn’t around, it’s even more challenging to imagine a business not using it. […]
How to use hashtags in 2023
Sahail Ashraf posted on 12 April 2023
Hashtags continue to be a great way to build engagement in social media marketing. But how can you ensure you get the most out of the process in 2023? Hashtags have been consistent in delivering value to marketers for years. They are easy to understand, and easy to implement. Once you know the value, you […]
Instagram sets priorities for 2023
Sahail Ashraf posted on 11 January 2023
Instagram is still popular, but needs a little work in some areas. The CEO has set out his priorities for the year ahead. Instagram chief Adam Mosseri often talks to his audience about what the platform is planning to do next. So it’s no surprise that in late December 2022, he chose to release details […]
January 2023: Social media news roundup
Team Locowise posted on 9 January 2023
Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in. YOUTUBE The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including […]
2023 promises for a social media manager
Sahail Ashraf posted on 4 January 2023
This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news. Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. […]
What’s your ideal content mix?
Sahail Ashraf posted on 12 December 2022
Content is the lifeblood of social media marketing. But how do we know what to create and to publish? This guide goes through some pointers to making sure that what you send out there will build engagement. Most marketers know that they cannot just take a ‘hit and hope’ approach to their content. The focus […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
Brands killing it online
Richard Knowles posted on 14 October 2022
In the UK we’re undergoing intense pressures in all parts of our lives, and seemingly many are simply out of our control. While doom and gloom might be all around our daily lives, it doesn’t take much to find fun and rewarding initiatives that brands are helping deliver to us all. Whether that’s the use […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]
LinkedIn continues to morph into ‘normal’ social media
Sahail Ashraf posted on 24 August 2022
LinkedIn is now pretty far from what it was a few years ago. But its most recent testing phase shows that it feels it has to change even more. Wherever you stand on LinkedIn, you can at least agree that it’s huge. Just dipping into the platform now tells us that there are 830 million […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
Reddit: Are you using it? Should you be?
Sahail Ashraf posted on 6 July 2022
Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]