Social Performance Measurement For Agencies
Digital 2024 July Global Statshot Report
Team Locowise posted on 1 August 2024
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. With more than 400 slides to explore, we’ve pulled together some of the top stories within the report: Navigating the Digital News Landscape: Key Trends and Insights Importance of online news trends: These […]
22 Best Social Media Reporting Tools to Try in 2024
Team Locowise posted on 24 July 2024
Crafting content and sticking to a regular publishing schedule can feel like the most time consuming part of social media management. But without the right technology, it’s compiling, analysing, and interpreting your performance data that becomes the real uphill battle. Add a large portfolio of client accounts into the mix, and reporting becomes even more […]
Instagram Follower Analytics: 8 Top Metrics to Track
Team Locowise posted on 10 July 2024
From influencers and top creators to brands leveraging eCommerce opportunities, Instagram continues to dominate as a popular social media platform. Its users are highly engaged and use the channel for multiple purposes and content types. But are you using your Instagram follower analytics to their full potential? Top content begins with a deep understanding of […]
How to Analyse Competitors’ Social Media Performance
Team Locowise posted on 23 May 2024
Leverage competitor insights to refine strategies and enhance social media presences.
LinkedIn Analytics: Your Complete 2024 Guide
Team Locowise posted on 23 April 2024
There are a ton of social media platforms available for reaching end users and customers, and many of them are hugely effective for consumer brands. But when it comes to B2B social media marketing, no platform has quite cracked the nut like LinkedIn. Not only is LinkedIn the best social channel for B2B marketing, it […]
Social Media Reports: Tips, Examples and Template
Team Locowise posted on 27 March 2024
Dive into essential tips, examples, and templates for creating impactful social media reports. Elevate your reporting skills to new heights.
How to Run a Fast and Effective Social Media Audit
Team Locowise posted on 25 March 2024
Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal. But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the […]
Customise your social media reports and audits
Team Locowise posted on 20 September 2023
PRODUCT UPDATE: Advanced design options are now available for your reports and audits. You can now customise each report to suit your brand or client. How to customise your reports: To get started, log in to your account and you’ll now see ‘Branding’ in the top right corner, click this to access our new section […]
Creating social media reports your clients will love
Sahail Ashraf posted on 28 February 2023
There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]
Best Practices for Your Social Media Reports
Sahail Ashraf posted on 21 February 2022
Top tips for preparing to share your social media reports with stakeholders.
How to take action from your social analytics
Sahail Ashraf posted on 27 January 2022
We all have the ability to dig into some real social metrics in our work, but are we using them correctly? This post looks at how we can take real action on the metrics for the best results. With your social media analytics, there is huge potential to make things happen. Some brands just don’t […]
How Pinterest Can Help Grow Your Brand
Sahail Ashraf posted on 26 August 2021
Pinterest is not just about pretty pictures. It is a search engine, and a great place to market your product. We look at how it helps. It was never a good idea to write Pinterest off. It has become one of the most popular social media platforms online, and has merrily pottered along gathering millions […]
Build your case: Social media reporting automation
Sophie Beard posted on 28 July 2021
Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to free up more time to […]
Show your client how you’re achieving success
Sophie Beard posted on 26 July 2021
Choose the metrics that matter to show your clients how you’re reaching important KPIs When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which […]
Instagram for desktop
Sophie Beard posted on 14 June 2021
App researcher, Alessandro Paluzzi, has discovered that Instagram is testing the ability for users to upload feed posts from their desktop PC. For social media marketers without access to Facebook Creator Studio, which can be used to upload content to Instagram through a desktop, this development will certainly help with content management. There’s no indication […]
You have your social media data. Now what?
Sahail Ashraf posted on 4 June 2021
It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]
YouTube offers data on video openers
Sahail Ashraf posted on 2 June 2021
YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]
Top tips for your social media reports
Sophie Beard posted on 24 May 2021
Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. We understand that many marketers find reporting difficult, and are unsure what to include or how to approach […]
Wise Up!
Team Locowise posted on 30 March 2021
Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]
BIG DATA ANALYTICS AND SOCIAL MEDIA
Sophie Beard posted on 22 March 2021
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]