Social Performance Measurement For Agencies
Campaigns we’re loving recently
Sahail Ashraf posted on 5 June 2023
We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months. Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online. […]
Everything you need to know before starting Instagram for business
Sahail Ashraf posted on 3 June 2023
Instagram is a powerful tool for brands. However, it is easy to rush in and make a ton of mistakes. Avoid this by using the following pointers. If you haven’t yet started using Instagram for business, hold your horses. Too many brands enter the space with a poor strategy or a lack of knowledge of […]
Post Ideas for Businesses
Sahail Ashraf posted on 31 May 2023
Stuck for social media post ideas? Read the following to get some new creativity (and engagement) in your work. No matter how talented your team is, at some point it will find that the well is beginning to run dry as regards social media post ideas. That’s why it’s always a good idea to constantly […]
How to create a social media marketing strategy
Sahail Ashraf posted on 24 April 2023
If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide. We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and […]
10 benefits of social media for business
Sahail Ashraf posted on 17 April 2023
We all know social media is important for business, but every now and then we need to be reminded why it is important. Check out this list for a refresher. While it may be difficult to remember a time when social media wasn’t around, it’s even more challenging to imagine a business not using it. […]
Top not for profits on social media
Sahail Ashraf posted on 21 March 2023
It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]
The Role of Social Media Experts
Team Locowise posted on 20 March 2023
Discover insights into the role of social media managers from 100 experts worldwide.
Creating social media reports your clients will love
Sahail Ashraf posted on 28 February 2023
There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]
Engagement dipping? These tips
Sahail Ashraf posted on 3 October 2022
Sometimes our engagement dips on social media. It happens, and the end result could affect everything else in a negative way. If this is the case, try these quick tips below to make things right. Engagement is important, as you know. But if it suddenly starts to fall off a cliff, you need to act […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]
Reddit: Are you using it? Should you be?
Sahail Ashraf posted on 6 July 2022
Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]
Facebook may be changing (in an attempt to compete with TikTok)
Sahail Ashraf posted on 22 June 2022
A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]
The Role of Social Media Experts 2022
Team Locowise posted on 7 June 2022
This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.
Pinterest – what you need to know
Sahail Ashraf posted on 25 May 2022
Pinterest is more popular than you think. A powerful platform that uses visuals to create engagement, it is something many brands can gain value from. But what are the key things you should know about? Pinterest is a social media platform that has chugged along quite well over the last few years. It’s all about […]
Instagram story hacks to improve your content
Sahail Ashraf posted on 23 May 2022
If you market on Instagram, you need some hacks that will make your content even more effective. Try the following little tricks to give you the edge. If you’re finding that your Instagram work isn’t gaining the kind of engagement you want it to, you might want to read on. In this post, we will […]
TikTok Advertising Updates
Sophie Beard posted on 11 May 2022
Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. TikTok has also announced the […]
Private tweets for your Twitter Circle
Sophie Beard posted on 6 May 2022
Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]
Social media management over the holidays
Sahail Ashraf posted on 3 December 2021
The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]