Social Performance Measurement For Agencies
Social Media Reports: Tips, Examples and Template
Team Locowise posted on 27 March 2024
Dive into essential tips, examples, and templates for creating impactful social media reports. Elevate your reporting skills to new heights.
How to Run a Fast and Effective Social Media Audit
Team Locowise posted on 25 March 2024
Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal. But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the […]
KFC social media brand focus
Sahail Ashraf posted on 17 February 2023
KFC is one of those brands that really knows how to work social media marketing. But these three examples show how the brand knows how to connect with the audience. While KFC is obviously a huge brand, it still knows how to connect with the audience. These three examples, across different social media platforms, show […]
January 2023: Social media news roundup
Team Locowise posted on 9 January 2023
Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in. YOUTUBE The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including […]
2023 promises for a social media manager
Sahail Ashraf posted on 4 January 2023
This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news. Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. […]
Snap targets AR and the potential for marketing
Sahail Ashraf posted on 7 December 2022
Chances are, you’re not using AR to its full potential at the moment. Now’s the time to get going. Snap has released a new report that proves it is a key growth area for social media marketing. Snap has been a pioneer in the way AR (augmented reality) is used on social media. So it […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
How is social media used in the USA?
Richard Knowles posted on 19 September 2022
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
LinkedIn continues to morph into ‘normal’ social media
Sahail Ashraf posted on 24 August 2022
LinkedIn is now pretty far from what it was a few years ago. But its most recent testing phase shows that it feels it has to change even more. Wherever you stand on LinkedIn, you can at least agree that it’s huge. Just dipping into the platform now tells us that there are 830 million […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
BeReal and Instagram
Sahail Ashraf posted on 17 August 2022
BeReal has glitches, but it is growing rapidly. What is it, and why is Instagram copying some of it’s features? If you haven’t heard of BeReal yet, it’s an app that is rapidly growing in popularity. Every day, it sends you a notification asking that you share what you are doing via your camera. You […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Instagram Marketing Tips For Brands this Summer
Sahail Ashraf posted on 22 July 2022
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
Facebook may be changing (in an attempt to compete with TikTok)
Sahail Ashraf posted on 22 June 2022
A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]
Content creation tips: Where to find inspiration
Sahail Ashraf posted on 10 June 2022
Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]
What does Snapchat’s profit warning mean for the industry?
Sahail Ashraf posted on 8 June 2022
Snap Inc (owner of Snapchat) issued a profit warning in May. What does this mean for the platform and other social media platforms?
Snapchat Shared Stories
Sophie Beard posted on 31 May 2022
Snapchat has launched a ‘Shared Stories’ option to allow users to create a story and then invite others to contribute to it. On the decision to launch Shared Stories, Snap explains: “We’re introducing Shared Stories, a new way for Snapchatters to build community around the content they love to Snap. Shared Stories is a new […]