Social Performance Measurement For Agencies
Instagram Hashtag Analytics: The 2024 Guide + Tools to Try
Team Locowise posted on 24 July 2024
Everyone knows you need to use hashtags for Instagram. But how many? Which ones? Is there a difference between hashtag strategies for posts vs. stories? Instagram hashtag analytics provides you with a data-drive, testable approach to these questions and more. Curious what hashtag activities your competitors are up to? Check this out. What is Instagram […]
Instagram Follower Analytics: 8 Top Metrics to Track
Team Locowise posted on 10 July 2024
From influencers and top creators to brands leveraging eCommerce opportunities, Instagram continues to dominate as a popular social media platform. Its users are highly engaged and use the channel for multiple purposes and content types. But are you using your Instagram follower analytics to their full potential? Top content begins with a deep understanding of […]
Everything you need to know before starting Instagram for business
Sahail Ashraf posted on 3 June 2023
Instagram is a powerful tool for brands. However, it is easy to rush in and make a ton of mistakes. Avoid this by using the following pointers. If you haven’t yet started using Instagram for business, hold your horses. Too many brands enter the space with a poor strategy or a lack of knowledge of […]
Instagram pushes Memories
Sahail Ashraf posted on 20 February 2023
Instagram has started to display prompts so that users can go back to Memories. Instagram really wants users to use the Memory feature. A new ‘Memory Story’ prompt appears in some feeds now to encourage users to share old posts. After clicking on the Memory story, previous stories you shared around this date will appear. […]
Instagram allows scheduling of posts…finally
Sahail Ashraf posted on 30 November 2022
If you’re used to using third-party apps to schedule posts on Instagram, we’ve got good news. A new update will allow you to schedule posts months ahead. Instagram has done what it should have perhaps done a long time ago, and has decided to allow users to schedule posts months in advance. While it’s not […]
Top Tips For Instagram Reels
Sahail Ashraf posted on 7 October 2022
Instagram Reels are still relatively new but it’s proving to be a big weapon for brands in the social media wars. Follow these tips to make sure you’re getting the most out of it. Instagram Reels are short form videos that have grown from strength to strength. With the power of Meta behind it, they […]
BeReal and Instagram
Sahail Ashraf posted on 17 August 2022
BeReal has glitches, but it is growing rapidly. What is it, and why is Instagram copying some of it’s features? If you haven’t heard of BeReal yet, it’s an app that is rapidly growing in popularity. Every day, it sends you a notification asking that you share what you are doing via your camera. You […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Instagram Marketing Tips For Brands this Summer
Sahail Ashraf posted on 22 July 2022
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Instagram story hacks to improve your content
Sahail Ashraf posted on 23 May 2022
If you market on Instagram, you need some hacks that will make your content even more effective. Try the following little tricks to give you the edge. If you’re finding that your Instagram work isn’t gaining the kind of engagement you want it to, you might want to read on. In this post, we will […]
Instagram reel templates
Sophie Beard posted on 28 April 2022
Instagram is testing the ability for users to recreate reels produced by other creators that they like the format of by using them as templates.
Instagram DM upgrade
Sophie Beard posted on 6 April 2022
New messaging features are now available on Instagram, as announced by Meta.
Introducing Instagram to your strategy? Here’s what you need to know
Sahail Ashraf posted on 8 February 2022
Instagram is a massively useful platform for brands. But if you haven’t really pushed on the platform yet, it looks like 2022 is going to be the year to do just that. If you haven’t yet included Instagram as part of your marketing strategy, 2022 is perhaps one of the very best times to get […]
Instagram tips for 2022
Sahail Ashraf posted on 14 January 2022
The new year is here, and thoughts turn to strategy. Take a look at these Instagram tips to make sure your work on the platform is amazing in 2022. Instagram is a great place to be, and in 2022 it will continue to boost your brand’s presence and impact across audiences. Just to make sure […]
Instagram Carousel Update
Sophie Beard posted on 22 November 2021
Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]
Link Sticker for all Instagram users
Sophie Beard posted on 29 October 2021
All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]
How to: Set up an Instagram Page
Sahail Ashraf posted on 15 October 2021
Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]
Instagram Kids project paused
Sophie Beard posted on 29 September 2021
Facebook has announced that they will be halting work on Instagram Kids. The new platform is being developed for those aged 10-12 who receive parental permission to join. Instagram Kids will work slightly differently from Instagram as we know it; no ads, age-appropriate content, features, and more. Parents will also be able to supervise the […]
Instagram wants to know your birthday
Sophie Beard posted on 2 September 2021
Instagram has started asking users to share their birthdays if they haven’t already shared the information. The development is being implemented to act as a safety feature for young people, and ensure Instagram provides the right experience to the right age group. Explaining the development, Instagram says: “We’ve been clear that we want to do […]
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]