Sophie Beard posted on 26 July 2021
Choose the metrics that matter to show your clients how you’re reaching important KPIs
When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which metrics to show. Whether you have one or multiple clients, it’s important to choose the right metrics that show how you’re reaching your KPIs, and ultimately, that you’re the social media marketer they need.
Our research shows that some of the most commonly reported metrics are:
But it’s important to report on more than just what is provided by platform insights. Locowise makes this possible as you can report on so much more. Our reporting tool provides you with over 300 individual metrics, so you can drill down deeper and report on the whole picture to show how you’re achieving success. Start adding more value than competing agencies by exploring the parameters a little.
So, how can Locowise help you show your achievements?
How can you do this?
And what else?
We know that social media marketers find making reports look presentable in excel spreadsheets a challenge. Our main piece of advice? Try Locowise and after your 21-day free trial you’ll be amazed at how you can produce beautifully branded and in-depth reports in an instant.
To summarise, to show your client how you’re achieving success on social media: