Welcome to the year ahead in the social media marketing. In this article, we’ll try to show you glimpses of what might happen next and prepare you for what lies around the corner in the world of social media. This list is here to inspire you in ways you might want to tweak your social […]

The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]

It’s been an incredible year for content marketing. In one respect, it’s been a dangerous year in that content is changing so quickly that some brands just can’t keep up. The year has also seen the supersonic growth of video. So much so that brands who don’t use video correctly soon find themselves losing traction. […]

2018 will be a banner year for content marketing. There are a few developments coming up that will make the industry literally look different. With consumers becoming savvy and more informed, agencies will need to dig deep into their ideas bank to continue to stay relevant with clients. We’ve got your back on this one, […]

The way we use social media has rapidly changed in less than a decade. Much like the rise of the Internet in the 1990s and the early 2000s redefined the idea of a webpage, the past few years have transformed the way we see and use online networking platforms. With Facebook being the first place […]

If you went back in time to 2007 and told someone that the President of the United States would be using Twitter as his primary method of communication with the American people they would laugh in your face. Similarly, you could mention that a dress would result in a worldwide sensation that would drive people […]

Welcome to our monthly Instagram growth and engagement study for the month of May. We look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to make it […]

From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny Photoshop edit, such as Tiny Trump, can result in a […]

Welcome to our state of Facebook video study for the first quarter of the year 2017. We looked at more than 500 Facebook pages and their video activity in the first three months of the year. These pages have 180 million page likes between them and they have published more than 12,000 videos in the […]

Ever since the dawn of social networks in the early 2000s, marketers have been attempting to create curious online advertisements that people would be inclined to share. Peaking in popularity in 2015 with the rise of clickbait, viral marketing is still one of the most high risk high reward endeavors that companies partake in. Even […]

Content marketing has really taken off in the past couple of years. It was already a formidable force online, but now it has become something that pretty much every brand has to be aware of. And you’ll find that your clients will need to be in the game too. It’s going to get bigger. We’ve […]

No digital agency is an island, and that means using all the resources available to you to get the best possible results for your clients. Sometimes, this even means free stuff. With technology now becoming a thing we expect to change every year, there are plenty of apps and tools out there that can make […]

Welcome to our Facebook page growth and engagement study for the month of November. We look at the latest content trends on the platform and we also report about all the new features that you should be aware of. All this to help you run better campaigns on the platform. Let’s get started. A decrease […]

Welcome to our Instagram growth and engagement study for the month of November 2017. This is your look at the latest trends on the platform. We also look at all the latest news and features that you should know about and take advantage of in your Instagram marketing. Let’s get started. An increase in follower […]

We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]

El 2018 será un gran año para marketing de contenidos. Hay un par de proyectos que vienen en camino que harán que la industria luzca literalmente diferente. Con los consumidores siendo más ahorrativos y estando más informados, las agencias se verán en la necesidad de cavar más a fondo entre su banco de ideas para […]

¿Cómo debería comenzar un artículo acerca de la cultura del meme? ¿cómo un informe de primaria con la definición de Wikipedia acerca de la palabra meme? Lo cierto es que, a menos que hayas estado viviendo bajo una roca en la última década, probablemente ya sepas que son los memes. Si no, deberías empezar a […]

How should a piece on internet meme culture start? Like a college-grade paper with a Webster definition of the word meme? The fact of the matter is that unless you have been living under a rock for the past decade, you probably already know what memes are. If not, you should start learning about internet […]

A little over a month ago, Twitter started testing a new 280 character limit for tweets. Currently affecting only a handful of different accounts from selected groups, the change is expected to roll out site-wide in the next couple of months. The update itself was announced via the Twitter account of Jack Dorsey, the CEO […]

Rolex is still one of the biggest names in the luxury accessories industry, while Intrepid is arguably the most popular powerboat manufacturer for high rollers. But an industry that we rarely acknowledge, is that of luxury tech. The prime reason for this is the segregation of each brand into its own niche of products. For […]