The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]

It’s been an incredible year for content marketing. In one respect, it’s been a dangerous year in that content is changing so quickly that some brands just can’t keep up. The year has also seen the supersonic growth of video. So much so that brands who don’t use video correctly soon find themselves losing traction. […]

2018 will be a banner year for content marketing. There are a few developments coming up that will make the industry literally look different. With consumers becoming savvy and more informed, agencies will need to dig deep into their ideas bank to continue to stay relevant with clients. We’ve got your back on this one, […]

TikTok continues to bring more value to the people. A wealth of material is to be found on its ‘hub’. But is it worth visiting? TikTok has this incredible knack of producing high quality content for creators to learn from. There have been numerous events over the past year or two where the platform has […]

As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of nowhere and change how we work with the audiences we have. We thought it would be a good idea to take a […]

Content marketing has really taken off in the past couple of years. It was already a formidable force online, but now it has become something that pretty much every brand has to be aware of. And you’ll find that your clients will need to be in the game too. It’s going to get bigger. We’ve […]

No digital agency is an island, and that means using all the resources available to you to get the best possible results for your clients. Sometimes, this even means free stuff. With technology now becoming a thing we expect to change every year, there are plenty of apps and tools out there that can make […]

We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]

El 2018 será un gran año para marketing de contenidos. Hay un par de proyectos que vienen en camino que harán que la industria luzca literalmente diferente. Con los consumidores siendo más ahorrativos y estando más informados, las agencias se verán en la necesidad de cavar más a fondo entre su banco de ideas para […]

¿Cómo debería comenzar un artículo acerca de la cultura del meme? ¿cómo un informe de primaria con la definición de Wikipedia acerca de la palabra meme? Lo cierto es que, a menos que hayas estado viviendo bajo una roca en la última década, probablemente ya sepas que son los memes. Si no, deberías empezar a […]

One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement. The only problem is, some brands find it difficult to pull together images or posts that […]

Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]

Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any platform, not just Instagram, is something that a brand has to work […]

Viral content can be described as any piece of media that suddenly becomes an online sensation. We’ve all seen one, but the million dollar question is do we know how to create one. Creating content that travels virally is no easy task. Many would deem it impossible. Is this true? Eleven industry experts weigh in. […]

The beauty industry has taken over the social media world. Between 15 second tutorials on ‘how to get your brows on fleek’ to one hour live sessions on ‘how to master the perfect Saturday night look’ and with platforms like Instagram, it’s not a surprise that the makeup industry is performing better than ever on […]

You may have noticed it recently if you follow the news at all. Whether it’s world news or local news, you will have seen that the average person is now quite likely to pop up in a news report with their ‘reaction’ to an event. This is usually a tweet or Facebook post that a […]

Millennials are a huge – but misunderstood – market. The ‘social media generation’ is outnumbering baby boomers in many countries, putting a lot of purchasing power up for grabs. According to Nielsen, they’re spending more than $65 billion a year in the US and influencing more than $1 trillion in total consumer spending there. But […]

Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]

It seems like 2017 has just started and the new research is already flooding in. Working in social media, information overload can get very real. Having to wade through pages of reports to find good stats doesn’t help. So we’ve taken the best of the latest research and put it all together in one place […]

The New York Times has just announced a partnership with Snapchat. It’s parent company, Snap Inc, recently filed documents for a stock offering that could be worth $30 billion and, around the same time, released “Spectacles”, sought after sunglasses that record video clips to be uploaded directly to social media. What has made Snapchat so […]