TikTok offers insights into sound

Sahail Ashraf posted on 12 January 2022 Read

TikTok has launched a new series on sounds to help brands use sound effectively on the platform. Our guide helps you put the information into practice.

Twitter creates a new guide for marketers

Sahail Ashraf posted on 10 January 2022 Read

In a strangely surprising move, Twitter has brought marketers something very special as we move into 2022. If you are already dominating Twitter and gaining huge ROI from it, look away now, but if you’re not, the new Twitter Planner guide is incredibly useful and actionable. What’s in it? A lot, actually. The full guide […]

Simple tips to grow your social media followers

Sahail Ashraf posted on 6 January 2022 Read

If you’re constantly battling to find more followers, then take a look at our quick list of simple tips to help you find more of them. Every brand has that constant battle on social media. The more followers you have, the more chance at engagement and, ultimately, growth. But how do you gain more followers […]

Building a community online

Sahail Ashraf posted on 4 January 2022 Read

Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another layer involved. Some brands work […]

Social media campaign ideas for 2022

Sahail Ashraf posted on 22 December 2021 Read

Are you all set for your social media work in 2022? Here are a few ideas that will help you get the best out of your efforts over the 12 months ahead. As we approach the end of the year, our thoughts turn to the next 12 months. It can seem a weird point in […]

Social media practices to live by

Sahail Ashraf posted on 10 December 2021 Read

There are some principles in social media marketing that absolutely have to be followed by brands. Here, we take a look at them and how they might work for you. Using social media effectively in your marketing isn’t rocket science. However, there are some aspects of social media marketing that are essentially about key principles. Keeping […]

Hashtags: Should you create your own or just join trending?

Sahail Ashraf posted on 8 December 2021 Read

Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to play in making content searchable […]

Is LinkedIn just business, or pleasure too?

Sahail Ashraf posted on 6 December 2021 Read

LinkedIn has changed from a stuffy professional platform into one that encourages personal sharing and funny videos. Is this getting worse? And is it a bad thing? Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into […]

Social media management over the holidays

Sahail Ashraf posted on 3 December 2021 Read

The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But that would be a shame, […]

Tips to maximise your reach on TikTok

Sahail Ashraf posted on 1 December 2021 Read

Brands can reach a huge audience on TikTok. Our guide helps you maximise your reach and engagement on your TikTok videos.

Tips for creating engaging social content

Sahail Ashraf posted on 23 November 2021 Read

It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in […]

Instagram Carousel Update

Sophie Beard posted on 22 November 2021 Read

Instagram users can now delete a single individual post within an uploaded carousel. Have you ever uploaded a carousel post and then decided you want to remove one of the images or videos? Up until now, that would have meant you’d need to delete the whole post. But now, you can manage the post with […]

TikTok launches video training series for creators and brands

Sahail Ashraf posted on 15 November 2021 Read

TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.

Facebook accepts it has a problem

Sahail Ashraf posted on 12 November 2021 Read

Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]

Starting paid advertising. Where do you begin?

Sahail Ashraf posted on 10 November 2021 Read

If you are considering using paid ads, you need to know where to start. You can lose a lot of money if you’re not careful. Here, we get you going with paid ads. Social media, like email or SEO, is a marketing channel. It is true that, as with most channels, “free” is only good […]

Gifs, memes and emojis. Are they right for your brand?

Sahail Ashraf posted on 8 November 2021 Read

The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]

Is TikTok the new YouTube?

Sahail Ashraf posted on 5 November 2021 Read

TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]

Get ready for Christmas with our content inspiration

Sahail Ashraf posted on 3 November 2021 Read

Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]

People in Focus: Steven Newman

Team Locowise posted on 1 November 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Steven Newman, Paid Media Manager at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]

Link Sticker for all Instagram users

Sophie Beard posted on 29 October 2021 Read

All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]

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