TikTok launches video training series for creators and brands

Sahail Ashraf posted on 15 November 2021 Read

TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.

Facebook accepts it has a problem

Sahail Ashraf posted on 12 November 2021 Read

Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]

Starting paid advertising. Where do you begin?

Sahail Ashraf posted on 10 November 2021 Read

If you are considering using paid ads, you need to know where to start. You can lose a lot of money if you’re not careful. Here, we get you going with paid ads. Social media, like email or SEO, is a marketing channel. It is true that, as with most channels, “free” is only good […]

Gifs, memes and emojis. Are they right for your brand?

Sahail Ashraf posted on 8 November 2021 Read

The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping […]

Is TikTok the new YouTube?

Sahail Ashraf posted on 5 November 2021 Read

TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]

Get ready for Christmas with our content inspiration

Sahail Ashraf posted on 3 November 2021 Read

Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]

People in Focus: Steven Newman

Team Locowise posted on 1 November 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Steven Newman, Paid Media Manager at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]

Link Sticker for all Instagram users

Sophie Beard posted on 29 October 2021 Read

All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]

Global Digital Report – October Update

Team Locowise posted on 21 October 2021 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The October Statshot Report provides you with essential insights to help guide your strategy for 2022. We’re proud data partners and recommend you read the full report, available here. Highlights from this latest […]

Twitter Ads in Tweet Replies

Sophie Beard posted on 19 October 2021 Read

Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]

The Role of a Social Media Expert in 2021

Team Locowise posted on 18 October 2021 Read

An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.

How to: Set up an Instagram Page

Sahail Ashraf posted on 15 October 2021 Read

Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]

How to create a LinkedIn Business Page

Sahail Ashraf posted on 13 October 2021 Read

If you run a business and it’s marketing, you should be creating a LinkedIn Business Page. Here’s how to get started There is every reason to have a LinkedIn Business Page. You will find, once the page is up and running, that it will be easier to recruit people for your organisation for example. It […]

Planning your content for Halloween? Here’s some things to consider

Sahail Ashraf posted on 8 October 2021 Read

Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]

How to keep up with the social trends and which ones to follow

Sahail Ashraf posted on 7 October 2021 Read

A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]

Social Media Strategy – Where to Begin?

Sahail Ashraf posted on 5 October 2021 Read

Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]

People in Focus: Joe Horton Glover

Sophie Beard posted on 1 October 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Joe Horton Glover, Team Leader at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]

Joining Snapchat? Here’s What You Need To Know

Sahail Ashraf posted on 30 September 2021 Read

Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At this point, there are hundreds […]

Instagram Kids project paused

Sophie Beard posted on 29 September 2021 Read

Facebook has announced that they will be halting work on Instagram Kids. The new platform is being developed for those aged 10-12 who receive parental permission to join. Instagram Kids will work slightly differently from Instagram as we know it; no ads, age-appropriate content, features, and more. Parents will also be able to supervise the […]

Twitter tips for all

Sophie Beard posted on 28 September 2021 Read

Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]

← Older Posts Newer Posts →

Social Performance Measurement For Agencies