Social Performance Measurement For Agencies
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The role of social media experts
Team Locowise posted on 4 October 2022 Read
The latest Locowise survey exploring the role of social media experts is now live. The purpose of the survey is to explore how roles and experiences vary around the world. What’s involved? The survey takes 10 minutes to complete and explores your typical day-to-day responsibilities, how you hope your career to progress, what type of […]
Engagement dipping? These tips
Sahail Ashraf posted on 3 October 2022 Read
Sometimes our engagement dips on social media. It happens, and the end result could affect everything else in a negative way. If this is the case, try these quick tips below to make things right. Engagement is important, as you know. But if it suddenly starts to fall off a cliff, you need to act […]
5 Social media platforms you may not have heard of
Lorraine Mandiveyi posted on 30 September 2022 Read
Let’s face it, when you hear the term “social media,” you probably think of all the big names: Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, and maybe even Pinterest. But did you know there is a vast world of social networking outside the mainstream sites you haven’t even explored yet? Whether you’re an experienced social media […]
Planning your content for Halloween
Sahail Ashraf posted on 28 September 2022 Read
Halloween is one of the very best times of the year for social media marketing. The possibilities are massive, and these tips should help you get started. It’s no secret that holidays are great opportunities to really pull out all the stops with social media. In this post we are going to look at one […]
Top 3 Facebook pages to follow in UAE for Marketers
Jordan Hayward posted on 26 September 2022 Read
Although social media transcends borders and allows us to follow any page across the world, it’s hard to find advice on groups and pages to follow that aren’t the typical USA or UK brands. It may leave you wondering ‘what pages are there for the Social Media Managers of the UAE?’ Luckily, you’ve got Locowise […]
Metrics to track on LinkedIn
Jordan Hayward posted on 23 September 2022 Read
LinkedIn is a wonderful platform to help grow your business and to network with other like-minded people across the globe. As a Social Media Manager, your mission (should you choose to accept it) is to increase the reach of your business page by creating fun, engaging, yet professional content and to make connections with people […]
10 Ideas for TikTok Content
Lorraine Mandiveyi posted on 21 September 2022 Read
If you haven’t heard of TikTok already by now, you’re about to! TikTok continues to take the world by storm, rising in popularity daily. It is currently the most popular social media platform in the world. The kids love it, millennials love it and well, as for our parents, they’re trying their best to understand it. Who can blame them? Despite […]
How is social media used in the USA?
Richard Knowles posted on 19 September 2022 Read
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
UAE’s social media reach is among highest in world
Richard Knowles posted on 31 August 2022 Read
New research, published by DataReportal, suggests users of platforms including Facebook and TikTok in the UAE are among the most active and engaged in the world. As part of the in-depth analysis, some of which was provided by DataReportal partner Locowise, the research explored how users around the world behave online and presented a snapshot of […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022 Read
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022 Read
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]
LinkedIn continues to morph into ‘normal’ social media
Sahail Ashraf posted on 24 August 2022 Read
LinkedIn is now pretty far from what it was a few years ago. But its most recent testing phase shows that it feels it has to change even more. Wherever you stand on LinkedIn, you can at least agree that it’s huge. Just dipping into the platform now tells us that there are 830 million […]
Top Instagram Pages for Social Media Managers to follow in the USA
Lorraine Mandiveyi posted on 22 August 2022 Read
Instagram marketing continues to play a significant role in businesses worldwide. With more that 1 billion monthly users, it’s no wonder many businesses, from one person operations to huge conglomerates, use Instagram as part of their marketing campaigns. Do you want to expand your Instagram marketing knowledge? Are you interested in learning Instagram marketing, tips, […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022 Read
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
BeReal and Instagram
Sahail Ashraf posted on 17 August 2022 Read
BeReal has glitches, but it is growing rapidly. What is it, and why is Instagram copying some of it’s features? If you haven’t heard of BeReal yet, it’s an app that is rapidly growing in popularity. Every day, it sends you a notification asking that you share what you are doing via your camera. You […]
The fundamentals of marketing
Sahail Ashraf posted on 15 August 2022 Read
Marketing is not a complex science. However, it does require that you understand a few things about people and how they buy. This post goes through these fundamentals. Marketing is an extremely powerful tool. Marketing professionals are uniquely placed to be able to understand people and their motivations, and to help them achieve their goals. […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022 Read
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Instagram Marketing Tips For Brands this Summer
Sahail Ashraf posted on 22 July 2022 Read
This summer, your brand should be using Instagram in the best way possible. This means taking advantage of the better weather and the holiday feel. Here’s how to do it. Instagram is a powerful place for brands to be. It is also a complex platform, and while the basic concepts are easy to grasp, it […]
Digital 2022: July Global Statshot Report
Team Locowise posted on 21 July 2022 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest quarterly update from Datareportal is now live and shares a wealth of data exploring what people are doing online. These insights are essential to developing knowledge and supporting marketing strategies. Within […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022 Read
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]