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New live event series on Instagram shows brands how to market for holidays
Sahail Ashraf posted on 7 November 2022 Read
With the holidays approaching, marketers need all the support they can get. It’s difficult to be on top of the work you need to do to create high quality campaigns for Christmas. Instagram has just announced something admirable in this area. A short series of live events is about to be broadcast on Instagram from […]
TikTok launches new educational hub for marketers
Sahail Ashraf posted on 4 November 2022 Read
TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game. TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid […]
The 5 best brand Instagram accounts in USA right now
Sahail Ashraf posted on 2 November 2022 Read
Instagram continues to be a powerful vehicle for brands. But some have accounts that are huge. Which are the best of these right now? There are many successful brands on Instagram in the USA. They have a healthy number of followers, and plenty of great content that keeps those followers engaged. But there are also […]
How will social media evolve in 2023?
Sahail Ashraf posted on 31 October 2022 Read
With the new year approaching, we thought we would take a look at what we think will happen in social media in the next phase of development. Here we are at the end of the year again. Once Halloween is out of the way, we can look forward to Christmas and plenty of reflection. Another […]
TikTok resurrects its commerce offering
Sahail Ashraf posted on 27 October 2022 Read
TikTok has brought out a special infographic that aims to encourage and support brands that can benefit from TikTok commerce TikTok has always been up for helping its users, and it’s just put together an infographic that helps brands get the most out of live-streaming. Live-streaming is a huge part of TikTok’s Chinese iteration (known […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022 Read
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
Digital 2022: October Global Statshot Report
Team Locowise posted on 20 October 2022 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. If you’re looking to discover how people worldwide behave online, you’ve come to the right place. The latest Global Digital Report has been published. It guides you through the essential data and stories […]
How to Gather and Use Customer Insights to Improve Experience
Richard Knowles posted on 19 October 2022 Read
Most, if not all, business say they put their customers first; which must mean they know exactly what the customer thinks and wants, right? In most cases this is probably correct to one degree or another, but in a technological driven world, how can business ensure they know what their customers want? Claiming to know […]
Twitter moves closer to TikTok
Sahail Ashraf posted on 17 October 2022 Read
Twitter has added two updates that mean the platform will start to become more like TikTok. This is of course not a bad thing, but will the updates really improve the video experience on the platform? Twitter has edged closer to becoming very similar to TikTok with two new updates that have just been released. […]
Google Search Update
Sahail Ashraf posted on 17 October 2022 Read
The new Google update looks pretty scary. However, it won’t affect everyone and their rankings. Here are the details. Online content has gone through a number of changes over the last few years. But one of the biggest impacts on the quality of content is the regular Google update. This is where the search engine […]
Brands killing it online
Richard Knowles posted on 14 October 2022 Read
In the UK we’re undergoing intense pressures in all parts of our lives, and seemingly many are simply out of our control. While doom and gloom might be all around our daily lives, it doesn’t take much to find fun and rewarding initiatives that brands are helping deliver to us all. Whether that’s the use […]
Meta release new ‘Let me explain’ video on algorithm
Sahail Ashraf posted on 10 October 2022 Read
If you’re struggling to get your content to the top of feeds on Meta, the new ‘Let me explain’ video is worth a watch. Meta has just added some information to the ‘Let me explain’ mix about how to increase your reach on the platform. The whole shebang is about how the algorithm works and […]
Top Tips For Instagram Reels
Sahail Ashraf posted on 7 October 2022 Read
Instagram Reels are still relatively new but it’s proving to be a big weapon for brands in the social media wars. Follow these tips to make sure you’re getting the most out of it. Instagram Reels are short form videos that have grown from strength to strength. With the power of Meta behind it, they […]
The role of social media experts
Team Locowise posted on 4 October 2022 Read
The latest Locowise survey exploring the role of social media experts is now live. The purpose of the survey is to explore how roles and experiences vary around the world. What’s involved? The survey takes 10 minutes to complete and explores your typical day-to-day responsibilities, how you hope your career to progress, what type of […]
Engagement dipping? These tips
Sahail Ashraf posted on 3 October 2022 Read
Sometimes our engagement dips on social media. It happens, and the end result could affect everything else in a negative way. If this is the case, try these quick tips below to make things right. Engagement is important, as you know. But if it suddenly starts to fall off a cliff, you need to act […]
Planning your content for Halloween
Sahail Ashraf posted on 28 September 2022 Read
Halloween is one of the very best times of the year for social media marketing. The possibilities are massive, and these tips should help you get started. It’s no secret that holidays are great opportunities to really pull out all the stops with social media. In this post we are going to look at one […]
How is social media used in the USA?
Richard Knowles posted on 19 September 2022 Read
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
UAE’s social media reach is among highest in world
Richard Knowles posted on 31 August 2022 Read
New research, published by DataReportal, suggests users of platforms including Facebook and TikTok in the UAE are among the most active and engaged in the world. As part of the in-depth analysis, some of which was provided by DataReportal partner Locowise, the research explored how users around the world behave online and presented a snapshot of […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022 Read
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022 Read
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]