Social Performance Measurement For Agencies
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2023 social media predictions
Richard Knowles posted on 22 November 2022 Read
2022 has seemingly flown by, with plenty of things to keep us on our toes post Covid. But what does 2023 hold for everyone, in particular using our social media channels. Will Elon Musk’s takeover of Twitter create opportunity for that platform or is it a case of everyone simply surviving? One thing is for […]
What’s happening to Twitter?
Sahail Ashraf posted on 16 November 2022 Read
Twitter has just been bought by Elon Musk. Everything has changed, including some fundamental features. Can we trust Twitter? And should we use it as marketers? It’s hard to get a handle on what is happening with Twitter right now. That’s because so much is happening. In fact, you can expect updates pretty much on […]
5 Social Media Marketing Trends to Watch for in 2023
Lorraine Mandiveyi posted on 11 November 2022 Read
The way brands communicate with their audiences on social media is constantly changing, and brands must adapt to keep up with the trends. Are you looking to stay on top of the social media game next year? In this article, we’ll look at some of the biggest social media marketing trends for 2023. Take advantage […]
4 Tips to avoid burnout as a Social Media Manager
Lorraine Mandiveyi posted on 9 November 2022 Read
Many social media managers are experiencing burnout, with the platforms they manage playing a significant role. Managing your relationship with the platforms you work with to avoid burnout is crucial if you’re a social media manager. Extensive and repeated stress can lead to burnout, affecting physical, mental, and emotional well-being. There has never been a […]
New live event series on Instagram shows brands how to market for holidays
Sahail Ashraf posted on 7 November 2022 Read
With the holidays approaching, marketers need all the support they can get. It’s difficult to be on top of the work you need to do to create high quality campaigns for Christmas. Instagram has just announced something admirable in this area. A short series of live events is about to be broadcast on Instagram from […]
TikTok launches new educational hub for marketers
Sahail Ashraf posted on 4 November 2022 Read
TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game. TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid […]
The 5 best brand Instagram accounts in USA right now
Sahail Ashraf posted on 2 November 2022 Read
Instagram continues to be a powerful vehicle for brands. But some have accounts that are huge. Which are the best of these right now? There are many successful brands on Instagram in the USA. They have a healthy number of followers, and plenty of great content that keeps those followers engaged. But there are also […]
How will social media evolve in 2023?
Sahail Ashraf posted on 31 October 2022 Read
With the new year approaching, we thought we would take a look at what we think will happen in social media in the next phase of development. Here we are at the end of the year again. Once Halloween is out of the way, we can look forward to Christmas and plenty of reflection. Another […]
TikTok resurrects its commerce offering
Sahail Ashraf posted on 27 October 2022 Read
TikTok has brought out a special infographic that aims to encourage and support brands that can benefit from TikTok commerce TikTok has always been up for helping its users, and it’s just put together an infographic that helps brands get the most out of live-streaming. Live-streaming is a huge part of TikTok’s Chinese iteration (known […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022 Read
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
How Platforms Have Responded to BeReal
Jordan Hayward posted on 21 October 2022 Read
If you’ve never heard of BeReal, you’re about to! Brace yourself. Even though it seems like it emerged out of nowhere, it is increasingly gaining popularity, and it may soon be a contender among the major platforms. Locowise are here to give you the low-down on everything you need to know about this new(ish) social […]
Digital 2022: October Global Statshot Report
Team Locowise posted on 20 October 2022 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. If you’re looking to discover how people worldwide behave online, you’ve come to the right place. The latest Global Digital Report has been published. It guides you through the essential data and stories […]
How to Gather and Use Customer Insights to Improve Experience
Richard Knowles posted on 19 October 2022 Read
Most, if not all, business say they put their customers first; which must mean they know exactly what the customer thinks and wants, right? In most cases this is probably correct to one degree or another, but in a technological driven world, how can business ensure they know what their customers want? Claiming to know […]
Twitter moves closer to TikTok
Sahail Ashraf posted on 17 October 2022 Read
Twitter has added two updates that mean the platform will start to become more like TikTok. This is of course not a bad thing, but will the updates really improve the video experience on the platform? Twitter has edged closer to becoming very similar to TikTok with two new updates that have just been released. […]
Google Search Update
Sahail Ashraf posted on 17 October 2022 Read
The new Google update looks pretty scary. However, it won’t affect everyone and their rankings. Here are the details. Online content has gone through a number of changes over the last few years. But one of the biggest impacts on the quality of content is the regular Google update. This is where the search engine […]
Brands killing it online
Richard Knowles posted on 14 October 2022 Read
In the UK we’re undergoing intense pressures in all parts of our lives, and seemingly many are simply out of our control. While doom and gloom might be all around our daily lives, it doesn’t take much to find fun and rewarding initiatives that brands are helping deliver to us all. Whether that’s the use […]
Paid ads: Key terms to know
Jordan Hayward posted on 12 October 2022 Read
When it comes to the world of social media, there’s tonnes of jargon to help keep a track of the metrics of success. I remember walking into my first day as a Social Media Exec and panicking when being asked to ‘check my impressions’, as I’ve always been bad at them. The same can be […]
Meta release new ‘Let me explain’ video on algorithm
Sahail Ashraf posted on 10 October 2022 Read
If you’re struggling to get your content to the top of feeds on Meta, the new ‘Let me explain’ video is worth a watch. Meta has just added some information to the ‘Let me explain’ mix about how to increase your reach on the platform. The whole shebang is about how the algorithm works and […]
Top Tips For Instagram Reels
Sahail Ashraf posted on 7 October 2022 Read
Instagram Reels are still relatively new but it’s proving to be a big weapon for brands in the social media wars. Follow these tips to make sure you’re getting the most out of it. Instagram Reels are short form videos that have grown from strength to strength. With the power of Meta behind it, they […]
When Social Media Goes Bad
Jordan Hayward posted on 5 October 2022 Read
Social media can be a scary place to be on for entertainment purposes alone, let alone working in it! From scheduling errors to going viral for all the wrong reasons – we understand the dread that comes when pressing that ‘schedule’ button! There are many unspeakable horrors that can happen during your tenure on social […]