Social Performance Measurement For Agencies
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Points to consider in a competitor analysis
Sahail Ashraf posted on 15 February 2023 Read
If you’re going to make real gains this year, you need to carry out a competitor analysis. This post will show you the key points you need to consider. Conducting a competitor analysis is something that every brand should do, simply because it can give that brand a huge advantage. Understanding how a competitor manages […]
The problems at Twitter continue
Sahail Ashraf posted on 13 February 2023 Read
Just when we thought that Twitter couldn’t surprise us, news leaks about a brand new subscription tier. If we were to outline the rollercoaster ride the platform has been on in just the last month alone, we’d still take up the rest of this post. However, recent events have proved that Musk and his team […]
5 of the best recent social media marketing campaigns we have seen
Sahail Ashraf posted on 8 February 2023 Read
In recent months there has been an avalanche of amazing work in social media marketing. Today, we look at 5 of the best. If there is one space where innovation and creativity can run riot, it’s on social media. And when brands really get going, you get to see some real works of genius. Over […]
February 2023 social media news roundup
Team Locowise posted on 6 February 2023 Read
January was a busy month for social media updates! We know it can be hard to keep up, so we’ve pulled together some of the headline stories from the month for you, check them out below. INSTAGRAM The new ‘Notes’ feature is now available for users in more regions with the expansion into Europe and […]
Digital 2023 Global Overview Report
Team Locowise posted on 26 January 2023 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The Digital 2023 Global Overview Report is packed full of 400+ charts and 10,000 words. The latest report highlights some of the most important changes seen in years. The biggest collection of data […]
Instagram sets priorities for 2023
Sahail Ashraf posted on 11 January 2023 Read
Instagram is still popular, but needs a little work in some areas. The CEO has set out his priorities for the year ahead. Instagram chief Adam Mosseri often talks to his audience about what the platform is planning to do next. So it’s no surprise that in late December 2022, he chose to release details […]
January 2023: Social media news roundup
Team Locowise posted on 9 January 2023 Read
Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in. YOUTUBE The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including […]
TikTok brings out ‘What’s Next’ for 2023
Sahail Ashraf posted on 6 January 2023 Read
Sometimes platforms try to tell brands what to do to be successful in social media marketing. TikTok is the latest to do this with the new What’s Next. TikTok has always looked to the future. The very nature of the audience it enjoys means that everything has a young and positive feel. The brand has […]
2023 promises for a social media manager
Sahail Ashraf posted on 4 January 2023 Read
This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news. Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. […]
Content tips for 2023
Sahail Ashraf posted on 19 December 2022 Read
The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023. As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here […]
Tips to boost your reach on TikTok
Sahail Ashraf posted on 16 December 2022 Read
Getting noticed on TikTok is not that easy. You need to constantly work on pushing your brand out there. This post walks you through it. Boosting your reach on TikTok is not necessarily an exact science, but with a few pointers in mind, you should be able to gain real momentum on the platform. Essentially, […]
Meta talks consumer decision-making
Sahail Ashraf posted on 14 December 2022 Read
Meta has just created a new report about consumer decisions. It’s a useful piece of research, and we dig into it below. No matter what the brand has faced when it comes to problems in recent times, Meta is still a huge social media powerhouse. So when it starts to make noises about the industry […]
What’s your ideal content mix?
Sahail Ashraf posted on 12 December 2022 Read
Content is the lifeblood of social media marketing. But how do we know what to create and to publish? This guide goes through some pointers to making sure that what you send out there will build engagement. Most marketers know that they cannot just take a ‘hit and hope’ approach to their content. The focus […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022 Read
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Snap targets AR and the potential for marketing
Sahail Ashraf posted on 7 December 2022 Read
Chances are, you’re not using AR to its full potential at the moment. Now’s the time to get going. Snap has released a new report that proves it is a key growth area for social media marketing. Snap has been a pioneer in the way AR (augmented reality) is used on social media. So it […]
Marketing 101
Sahail Ashraf posted on 5 December 2022 Read
Marketing hasn’t changed an awful lot over the decades, but the way we do it has. In this post we look carefully at the key elements of marketing in the here and now. While marketing has been part of business life, it has always defied expectations. One minute you’re using strategies and channels that are […]
Instagram marketing tips for the holiday season
Lorraine Mandiveyi posted on 1 December 2022 Read
It’s that time of the year again! Christmas is an exciting time for most people. The lights, the presents, the festive cheer, did we mention the presents? It’s no wonder brands can’t help but tap into the festive rush. Instagram is a great place to get your community pumped for an upcoming holiday or event. […]
Instagram allows scheduling of posts…finally
Sahail Ashraf posted on 30 November 2022 Read
If you’re used to using third-party apps to schedule posts on Instagram, we’ve got good news. A new update will allow you to schedule posts months ahead. Instagram has done what it should have perhaps done a long time ago, and has decided to allow users to schedule posts months in advance. While it’s not […]
How Ryanair gained TikTok fame
Lorraine Mandiveyi posted on 28 November 2022 Read
When it comes to TikTok, Ryanair has certainly understood the assignment. They continue to prove that with the right strategy and well-planned execution, brands can achieve great results. Among the most famous TikTok accounts, Ryanair’s TikTok videos demonstrate that authenticity is key to TikTok’s success. For brands considering TikTok, Ryanair’s strategy is an excellent source […]
Monthly content plan: 7 steps to get started
Lorraine Mandiveyi posted on 25 November 2022 Read
Planning is the key to success. This mantra is not only true in life but also for social media success! Did you know that one of the most important factors in your social media strategy is content planning? Yes, we said it! Creating a monthly content plan goes beyond scheduling social media posts ahead of […]