Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time

Sahail Ashraf posted on 30 May 2017 Read

There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities create great content, but nothing beats a normal guy or girl […]

A Dash Of Glitter: Image-Editing To Insta-Success

Ivan Ivanov posted on 26 May 2017 Read

With over 400 million active users, a quarter of which are located in the United States, it’s easy to understand the increasing popularity of Instagram among marketing specialists. In just two years, the growing social network managed to multiply their ad revenue by five-fold, from the forecasted $595m in 2015 to the staggering predicted $2.81 […]

Is Your Content Strategy Ready For The #Summer On Instagram?

Sahail Ashraf posted on 25 May 2017 Read

Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the charge. It will probably not have escaped your notice that we […]

The Rise Of The Everyday Social Media Influencer

Sahail Ashraf posted on 24 May 2017 Read

L’oreal don’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just laps it all up. However, L’oreal has recently pulled off a […]

Like It On Facebook But Earn It Too

Sahail Ashraf posted on 23 May 2017 Read

There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]

Live Videos Now Stand For 20% Of All Facebook Videos

Tina Ahmed posted on 22 May 2017 Read

“We had a good start to 2017”, said Mark Zuckerberg, Facebook founder and CEO, about the results for the first quarter of the year. In this post, we will look at the announced results and the other news from the world of Facebook. We will also look at the page likes growth and post engagement […]

10 Tips To Help You Successfully Promote Your Blog Content On Social Media

Sahail Ashraf posted on 19 May 2017 Read

You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for the traffic to find it. You need to push it out and get the traffic coming in your direction. […]

How To Automate Your Twitter Sales In Three Easy Steps

Ivan Ivanov posted on 18 May 2017 Read

Having the right presence on social networking platforms can skyrocket your profits and increase the exposure to your company. Brands like Wendy’s, Domino’s Pizza and Burger King are great examples of how a few Twitter posts can make or break a sale. With the growing benefits of social media, it’s not surprising that everyone, from […]

How A $25 Facebook Ads Investment Can Result In Successful Leads

Ivan Ivanov posted on 17 May 2017 Read

You can’t run a successful business spending a huge portion of your revenue for advertisement without optimizing your marketing strategy. There is a short story with unknown origins that is often shared on social media with regard to running a successful business. It goes something like this. The son of a multi-millionaire went to an […]

Instagram Has Announced Some Really Big Numbers In April

Tina Ahmed posted on 16 May 2017 Read

April was a huge month in the world of Instagram. The app has announced that it now has 700 million monthly active users, 400 million of them daily, 200 million of which use Instagram Stories every day and 375 million of which use direct messaging monthly. Twitter has been left behind. Snapchat too. Let’s take […]

Rebranding On Social? Here’s How To Make It Smoother

Sahail Ashraf posted on 12 May 2017 Read

Sometimes digital agencies are called in and hired for a rebrand of an established company. This is even more common now, due to various factors that affect brands. These factors could include a repositioning of a brand, a need to develop a new image after a negative period, or a desire to develop a rebranded […]

Locowise Introduces Live Dashboard For Social Media Agencies

Ian Mullane posted on 11 May 2017 Read

There are hundreds of metrics to look at in social media. Finding actionable insights can be an incredibly laborious process. Today we launch Locowise Live Dashboard that bring together your brand insights for easy viewing and sharing. We’re pleased to introduce the Live Dashboard and believe that you will find it a valuable productivity tool […]

A Day In The Life Of A Social Media Manager In The Travel Sector

Sahail Ashraf posted on 9 May 2017 Read

Working on social media for the travel industry sounds exciting. For those of us who don’t work in the industry, we imagine the role to be quite glamourous. We picture travelling to far off places, tasting all the best eats, and enjoying the views from all the sites the land has to offer. After that, […]

Brands Boycotting YouTube: Is This The Right Time To Invest In YouTube Ads?

Ivan Ivanov posted on 8 May 2017 Read

The past few months have been rather hectic at YouTube. The world’s second biggest search engine and the largest video sharing platform was boycotted by numerous corporations resulting in supposed billion dollar losses. After the proof of advertisements showing on racist and propaganda videos, some of the biggest brands in business decided to stop their […]

Venmo On Facebook: What’s Happening?

Sahail Ashraf posted on 5 May 2017 Read

It’s been a great year so far for any brand that has worked to establish a strong presence on social media. But we still see brands that are breaking through in two spheres rather comfortably, and it’s not a trick that everyone can pull off. The two areas are social media and the offline presence […]

FTC Sends An Angry Letter About Product Endorsements. Celebrities And Instagram Targeted

Sahail Ashraf posted on 3 May 2017 Read

You know what? Celebs have it so easy. They make a ton of money and then they make more money on top of that by selling products on their social media feeds. Okay, it may not be that simple, but something major just happened that may calm things down a little. People are genuinely worried […]

The State Of Facebook Video In The Year 2017: Video Length Up, Time Watched Down

Tina Ahmed posted on 2 May 2017 Read

Welcome to our state of Facebook video study for the first quarter of the year 2017. We looked at more than 500 Facebook pages and their video activity in the first three months of the year. These pages have 180 million page likes between them and they have published more than 12,000 videos in the […]

How To Build A Better, More Relevant Audience On Instagram

Sahail Ashraf posted on 28 April 2017 Read

One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people to your door, but this also means that some people can […]

The Value Of Paid Advertising (With A Dash Of Creativity) On Social

Sahail Ashraf posted on 27 April 2017 Read

Paid advertising is as old as the hills. It has some excellent examples of good work but also some shocking examples of cynical attempts at ‘marketing’. This is because paid advertising, whether it is offline or online, has sometimes been viewed as ‘invasive’. It comes into your home via your TV set, or stares at […]

Facebook Page Reach Continues Its Positive Trend In March

Tina Ahmed posted on 26 April 2017 Read

This is our Facebook Page growth and engagement study for the month of March 2017. We look at the performance of 5,000 Facebook pages to identify the trends on the platform. This helps you understand what the standards are on Facebook in terms of page likes growth, post reach, content engagement, post format performance, and […]

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Social Performance Measurement For Agencies