Going Native: How To Master Native Content On Social Media Platforms

Sahail Ashraf posted on 19 April 2016 Read

One thing that rings true about social media is the concept of saturation. If you sat down and worked out just how many different platforms there were, you’d probably get a headache. If you take the major platforms and just those alone, it isn’t too bad. Then you start seeing the spinoffs, the satellite platforms, […]

A Guide To Killer Social Media Content Categories

Sahail Ashraf posted on 14 April 2016 Read

It’s kind of become something of a craze, and it’s paying off for brands massively. Using content topics that are not necessarily ‘yours’ can make a huge difference in traffic and reach. Basically, it means blogging, tweeting and updating about stuff that people wouldn’t necessarily link to you and your brand. Sound like business suicide? […]

Should We Promote Our Website Or Use Facebook’s Instant Articles?

Sahail Ashraf posted on 7 April 2016 Read

Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part of a bigger game. And then there’s Facebook. Facebook kind […]

The Beginner’s Guide To Social Media Paid Advertising

Sahail Ashraf posted on 31 March 2016 Read

There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it can be even more effective. Especially as part of a […]

How To Create Killer Calls To Action On Social Media

Sahail Ashraf posted on 24 March 2016 Read

Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere? You couldn’t move for CTAs that were loud, in your face and generally extremely pushy. Enough so to make people think that they would steer clear of that brand. Thank you very much. Well, they’re kind of […]

Lessons Learned From 9 Of The Most Popular Vine Videos

Sahail Ashraf posted on 22 March 2016 Read

Vine is one of the social media platforms brands are considering for the year 2016. It’s been the talk of social media for some time, but it really caught the attention in the last twelve months. Some companies are going all out trying to develop a clear strategy and focus on the channel. It isn’t […]

12 Classic Mistakes Brands Make On Instagram

Sahail Ashraf posted on 10 March 2016 Read

Instagram is viewed as a bit of a savior for brands that struggle in the world of social media marketing. It can bring great results if you have a good strategy that you implement intelligently. However, if you drop your guard and try to cut a corner or two, you’re looking disaster squarely in the […]

Has Twitter’s Change Of Heart Worked? Here’s The Data

Sahail Ashraf posted on 1 March 2016 Read

We absolutely love Twitter. It has become one of the most exciting places to be in social media. A lot of it has to do with the speed and pace the platform brings to engagement. Brands love Twitter too. They know it’s a great place for customer service. Engagement is fast and effective. Twitter recently […]

5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher

Sahail Ashraf posted on 23 February 2016 Read

Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly desperate to plan content that will not only […]

The Beginner’s Guide To Making Your Content Incredibly Shareable

Sahail Ashraf posted on 9 February 2016 Read

For anyone who uses social media to get their business noticed and loved, sharing is the Holy Grail. The more people you get to share your content, the more likely you are to spread the word about your brand. But sharing isn’t that simple. Many brands can spend years trying to master this aspect of […]

How To Increase Facebook Post Click-Throughs To Your Website

Sahail Ashraf posted on 2 February 2016 Read

It’s not always all about the likes. Being a brand and having a Facebook page means many things, and at first most brands think only about getting those likes. “Likes” seem to make sense, in a way. The more people that like your stuff, the more you resonate with your audience and the more potential […]

How To Make A Killer First Impression On Your Facebook Page

Sahail Ashraf posted on 28 January 2016 Read

Facebook has been adored by brands for years now, and there is a good reason for this. It can bring in massive engagement and introduce your brand to new customers and clients. With Facebook being the incredibly huge, swaggering social media behemoth (but with a decline in organic reach opportunities) brands are looking for ways […]

How To Deal With Negative Comments On Your Facebook Page

Sahail Ashraf posted on 26 January 2016 Read

Check out our more recent version of this guide, available here. As brands, the last thing we all need in social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people […]

How To Master Facebook Reach And Dominate Your Industry

Sahail Ashraf posted on 21 January 2016 Read

Content reach. We all crave it because it means that we simply expose our brand message to more people. But getting a large content reach isn’t always a given, and it can take a long time for us to feel we are anywhere near where we want to be. If we don’t have a lot […]

The Beginner’s Guide To Facebook Groups For Brands

Sahail Ashraf posted on 19 January 2016 Read

Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking for the next big direction to go in. And you […]

11 Timeless Pieces Of Social Media Marketing Advice In 2015

Sahail Ashraf posted on 24 November 2015 Read

It’s very nearly the end of 2015 and we are all starting to look back at our marketing efforts and everything social media. It will soon be time to look forward to 2016. We thought it would be a good idea to look back and see what the very best pieces of social media marketing […]

13 Tools To Turn Your Visual Media Into Social Masterpieces

Sahail Ashraf posted on 3 November 2015 Read

It’s no secret that images rule the roost on social media. Drop in on any major brand and you’ll soon see that they are crushing it with visuals. Visuals get people’s attention and convince them to engage. The best visuals (as in high-quality video, for example) can even go viral, creating a whole new momentum […]

The Candidates Leading Social In The US Presidential Race

Sahail Ashraf posted on 29 October 2015 Read

With the upcoming US presidential race being a hot topic in the United States right now, it’s no wonder that the main runners and their teams are piling a lot of effort into effective social media marketing. To get to the heartlands you need to ensure that your social media is doing a good job. […]

9 Quick Ways To Save Time On Social Media

Sahail Ashraf posted on 27 October 2015 Read

You know one of the worst things about social media? It’s the fact that it is so easy to get sucked into it. If you’re running a business and you spend any amount of time on social media, you’ll soon realize that it can take hours out of your day if you’re not careful. That’s […]

How The World’s Best Restaurants Use Social Media To Bring Diners Back

Sahail Ashraf posted on 22 October 2015 Read

The restaurant business is incredibly competitive. It always has been. If you’re thinking of starting a restaurant or if you already run one, how would you use social media to get to the top of the tree? We thought it would be a good idea to take a look at some of the best restaurants […]

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