Social Performance Measurement For Agencies
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Content tips for 2023
Sahail Ashraf posted on 19 December 2022 Read
The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023. As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here […]
Tips to boost your reach on TikTok
Sahail Ashraf posted on 16 December 2022 Read
Getting noticed on TikTok is not that easy. You need to constantly work on pushing your brand out there. This post walks you through it. Boosting your reach on TikTok is not necessarily an exact science, but with a few pointers in mind, you should be able to gain real momentum on the platform. Essentially, […]
Meta talks consumer decision-making
Sahail Ashraf posted on 14 December 2022 Read
Meta has just created a new report about consumer decisions. It’s a useful piece of research, and we dig into it below. No matter what the brand has faced when it comes to problems in recent times, Meta is still a huge social media powerhouse. So when it starts to make noises about the industry […]
What’s your ideal content mix?
Sahail Ashraf posted on 12 December 2022 Read
Content is the lifeblood of social media marketing. But how do we know what to create and to publish? This guide goes through some pointers to making sure that what you send out there will build engagement. Most marketers know that they cannot just take a ‘hit and hope’ approach to their content. The focus […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022 Read
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Snap targets AR and the potential for marketing
Sahail Ashraf posted on 7 December 2022 Read
Chances are, you’re not using AR to its full potential at the moment. Now’s the time to get going. Snap has released a new report that proves it is a key growth area for social media marketing. Snap has been a pioneer in the way AR (augmented reality) is used on social media. So it […]
Marketing 101
Sahail Ashraf posted on 5 December 2022 Read
Marketing hasn’t changed an awful lot over the decades, but the way we do it has. In this post we look carefully at the key elements of marketing in the here and now. While marketing has been part of business life, it has always defied expectations. One minute you’re using strategies and channels that are […]
Instagram marketing tips for the holiday season
Lorraine Mandiveyi posted on 1 December 2022 Read
It’s that time of the year again! Christmas is an exciting time for most people. The lights, the presents, the festive cheer, did we mention the presents? It’s no wonder brands can’t help but tap into the festive rush. Instagram is a great place to get your community pumped for an upcoming holiday or event. […]
Instagram allows scheduling of posts…finally
Sahail Ashraf posted on 30 November 2022 Read
If you’re used to using third-party apps to schedule posts on Instagram, we’ve got good news. A new update will allow you to schedule posts months ahead. Instagram has done what it should have perhaps done a long time ago, and has decided to allow users to schedule posts months in advance. While it’s not […]
How Ryanair gained TikTok fame
Lorraine Mandiveyi posted on 28 November 2022 Read
When it comes to TikTok, Ryanair has certainly understood the assignment. They continue to prove that with the right strategy and well-planned execution, brands can achieve great results. Among the most famous TikTok accounts, Ryanair’s TikTok videos demonstrate that authenticity is key to TikTok’s success. For brands considering TikTok, Ryanair’s strategy is an excellent source […]
Monthly content plan: 7 steps to get started
Lorraine Mandiveyi posted on 25 November 2022 Read
Planning is the key to success. This mantra is not only true in life but also for social media success! Did you know that one of the most important factors in your social media strategy is content planning? Yes, we said it! Creating a monthly content plan goes beyond scheduling social media posts ahead of […]
2023 social media predictions
Richard Knowles posted on 22 November 2022 Read
2022 has seemingly flown by, with plenty of things to keep us on our toes post Covid. But what does 2023 hold for everyone, in particular using our social media channels. Will Elon Musk’s takeover of Twitter create opportunity for that platform or is it a case of everyone simply surviving? One thing is for […]
What’s happening to Twitter?
Sahail Ashraf posted on 16 November 2022 Read
Twitter has just been bought by Elon Musk. Everything has changed, including some fundamental features. Can we trust Twitter? And should we use it as marketers? It’s hard to get a handle on what is happening with Twitter right now. That’s because so much is happening. In fact, you can expect updates pretty much on […]
5 Social Media Marketing Trends to Watch for in 2023
Lorraine Mandiveyi posted on 11 November 2022 Read
The way brands communicate with their audiences on social media is constantly changing, and brands must adapt to keep up with the trends. Are you looking to stay on top of the social media game next year? In this article, we’ll look at some of the biggest social media marketing trends for 2023. Take advantage […]
4 Tips to avoid burnout as a Social Media Manager
Lorraine Mandiveyi posted on 9 November 2022 Read
Many social media managers are experiencing burnout, with the platforms they manage playing a significant role. Managing your relationship with the platforms you work with to avoid burnout is crucial if you’re a social media manager. Extensive and repeated stress can lead to burnout, affecting physical, mental, and emotional well-being. There has never been a […]
New live event series on Instagram shows brands how to market for holidays
Sahail Ashraf posted on 7 November 2022 Read
With the holidays approaching, marketers need all the support they can get. It’s difficult to be on top of the work you need to do to create high quality campaigns for Christmas. Instagram has just announced something admirable in this area. A short series of live events is about to be broadcast on Instagram from […]
TikTok launches new educational hub for marketers
Sahail Ashraf posted on 4 November 2022 Read
TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game. TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid […]
The 5 best brand Instagram accounts in USA right now
Sahail Ashraf posted on 2 November 2022 Read
Instagram continues to be a powerful vehicle for brands. But some have accounts that are huge. Which are the best of these right now? There are many successful brands on Instagram in the USA. They have a healthy number of followers, and plenty of great content that keeps those followers engaged. But there are also […]
How will social media evolve in 2023?
Sahail Ashraf posted on 31 October 2022 Read
With the new year approaching, we thought we would take a look at what we think will happen in social media in the next phase of development. Here we are at the end of the year again. Once Halloween is out of the way, we can look forward to Christmas and plenty of reflection. Another […]
TikTok resurrects its commerce offering
Sahail Ashraf posted on 27 October 2022 Read
TikTok has brought out a special infographic that aims to encourage and support brands that can benefit from TikTok commerce TikTok has always been up for helping its users, and it’s just put together an infographic that helps brands get the most out of live-streaming. Live-streaming is a huge part of TikTok’s Chinese iteration (known […]