New CEO for Twitter

Sahail Ashraf posted on 29 May 2023 Read

Twitter has been through umpteen changes over the last year. Now it has a new CEO arriving. How is the platform changing this time? There is to be a new CEO for Twitter. This means Elon Musk will not be in charge of the operation on a daily basis (he will still sit on the […]

May 2023 social media news roundup

Team Locowise posted on 2 May 2023 Read

The start of another month means one thing, your social media news recap! It can be hard to keep up with all the latest news, so we’ve pulled the top stories together. Check them out ? TWITTER Do you run advertising on Twitter? You now need to subscribe to Twitter Blue or Verified Organisations to […]

Digital 2023 April Global Statshot Report

Team Locowise posted on 27 April 2023 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The Digital 2023 April Global Statshot Report is live. As the biggest statshot published, the report includes 300+ slides and 12,000 words of analysis sharing a wealth of data. The report is an essential […]

How to create a social media marketing strategy

Sahail Ashraf posted on 24 April 2023 Read

If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide. We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and […]

Twitter lowers monetisation barrier for millions

Sahail Ashraf posted on 21 April 2023 Read

Twitter is all about monetisation right now. It is in the process of making it a lot easier too. Over the last twelve months, Twitter has been dealing with a huge amount of problems. Many of these have centered around leadership. Elon Musk is now very much in charge of Twitter though, and like any […]

Tips for writing post captions

Sahail Ashraf posted on 19 April 2023 Read

If you’re creating posts that can use captions (such as on Instagram) then you’d better be doing it right. Here are a few key tips to help. Part of getting your social media posts right is creating the right captions. You need to capture the attention of audiences in a world where attention spans are […]

10 benefits of social media for business

Sahail Ashraf posted on 17 April 2023 Read

We all know social media is important for business, but every now and then we need to be reminded why it is important. Check out this list for a refresher. While it may be difficult to remember a time when social media wasn’t around, it’s even more challenging to imagine a business not using it. […]

TikTok provides advice on growing reach through communities

Sahail Ashraf posted on 14 April 2023 Read

TikTok offers new advice on tapping into some more ‘niche’ communities as part of your overall campaign. And it’s actually very useful. As the most fascinating social media platform around at the moment, TikTok could have just sat back and watched more users pile through its virtual doors. But it consistently supplies meaningful advice for […]

How to use hashtags in 2023

Sahail Ashraf posted on 12 April 2023 Read

Hashtags continue to be a great way to build engagement in social media marketing. But how can you ensure you get the most out of the process in 2023? Hashtags have been consistent in delivering value to marketers for years. They are easy to understand, and easy to implement. Once you know the value, you […]

April 2023 social media news roundup

Team Locowise posted on 5 April 2023 Read

INSTAGRAM Advertisers will be able to build awareness of upcoming events with new ‘reminder ads’. This will make it easier for businesses to announce and remind people of events, as users who have opted to receive a reminder will be notified three times. Ads appearing in search results are also currently being tested. Learn more […]

LinkedIn unleashes AI for profiles

Sahail Ashraf posted on 23 March 2023 Read

LinkedIn has been pushing ahead with using AI on the platform. Recent shared content creation has caused some concern. Now, it’s letting you use bots to create a profile. Over the last few months you may have noticed that AI has been in the news. The technology is progressing so quickly that new ways of […]

Top not for profits on social media

Sahail Ashraf posted on 21 March 2023 Read

It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]

The Role of Social Media Experts

Team Locowise posted on 20 March 2023 Read

Discover insights into the role of social media managers from 100 experts worldwide.

YouTube Shorts: Everything You Need To Know

Sahail Ashraf posted on 17 March 2023 Read

YouTube Shorts are now firmly established on social media. But some marketers are still not fully on board. They’re versatile and fun to create. Here’s our guide. YouTube Shorts are relatively new, but they have already made the platform a lot more fun to be around. However, getting the most out of the opportunity requires […]

Twitter may increase character count

Sahail Ashraf posted on 15 March 2023 Read

Twitter continues to make changes that are making it a slightly uncomfortable place to be. The latest idea will change the very nature of the platform. As Twitter continues to experience the ups and downs of having one of the most mercurial business leaders in the world at the helm, some recent ideas that have […]

TikTok Trends We’re Loving (and how brands can use them)

Sahail Ashraf posted on 10 March 2023 Read

TikTok runs on trends. It’s fast-moving and fun. The latest craze or idea spreads like wildfire. But which are the best? And how can brands use them? Whether you’re an absolute pro or still finding your feet, you’ll know how TikTok is proving to be a great platform for brands. With its quick and easy […]

March 2023 social media news roundup

Team Locowise posted on 3 March 2023 Read

INSTAGRAM Instagram is testing the ability to add the location of the profile that created video clips within Reels. This is because “in rare cases, accounts may be misleading people about where they’re based.” More details are here. TIKTOK Discover the top products on TikTok within the Creative Centre. This new section also covers top […]

Creating social media reports your clients will love

Sahail Ashraf posted on 28 February 2023 Read

There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]

Meta considers paid blue checks

Sahail Ashraf posted on 22 February 2023 Read

Twitter has set what could well be a precedent. We all know how Twitter started charging for the blue check, and how it was initially received. It wasn’t incredibly popular. But it seems that Meta has taken on board the idea, and may even be considering it for the platforms it owns. Someone has been […]

Instagram pushes Memories

Sahail Ashraf posted on 20 February 2023 Read

Instagram has started to display prompts so that users can go back to Memories. Instagram really wants users to use the Memory feature. A new ‘Memory Story’ prompt appears in some feeds now to encourage users to share old posts. After clicking on the Memory story, previous stories you shared around this date will appear. […]

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