The Role of Social Media Experts

Team Locowise posted on 20 March 2023 Read

Discover insights into the role of social media managers from 100 experts worldwide.

YouTube Shorts: Everything You Need To Know

Sahail Ashraf posted on 17 March 2023 Read

YouTube Shorts are now firmly established on social media. But some marketers are still not fully on board. They’re versatile and fun to create. Here’s our guide. YouTube Shorts are relatively new, but they have already made the platform a lot more fun to be around. However, getting the most out of the opportunity requires […]

Twitter may increase character count

Sahail Ashraf posted on 15 March 2023 Read

Twitter continues to make changes that are making it a slightly uncomfortable place to be. The latest idea will change the very nature of the platform. As Twitter continues to experience the ups and downs of having one of the most mercurial business leaders in the world at the helm, some recent ideas that have […]

TikTok Trends We’re Loving (and how brands can use them)

Sahail Ashraf posted on 10 March 2023 Read

TikTok runs on trends. It’s fast-moving and fun. The latest craze or idea spreads like wildfire. But which are the best? And how can brands use them? Whether you’re an absolute pro or still finding your feet, you’ll know how TikTok is proving to be a great platform for brands. With its quick and easy […]

March 2023 social media news roundup

Team Locowise posted on 3 March 2023 Read

INSTAGRAM Instagram is testing the ability to add the location of the profile that created video clips within Reels. This is because “in rare cases, accounts may be misleading people about where they’re based.” More details are here. TIKTOK Discover the top products on TikTok within the Creative Centre. This new section also covers top […]

Creating social media reports your clients will love

Sahail Ashraf posted on 28 February 2023 Read

There is a real skill to creating high quality social media reports that clients appreciate. This guide outlines the key aspects. Preparing a social media report for your clients shouldn’t be a chore. As long as you include the following features you should find that your clients love receiving them. Know your audience It’s important […]

Meta considers paid blue checks

Sahail Ashraf posted on 22 February 2023 Read

Twitter has set what could well be a precedent. We all know how Twitter started charging for the blue check, and how it was initially received. It wasn’t incredibly popular. But it seems that Meta has taken on board the idea, and may even be considering it for the platforms it owns. Someone has been […]

Instagram pushes Memories

Sahail Ashraf posted on 20 February 2023 Read

Instagram has started to display prompts so that users can go back to Memories. Instagram really wants users to use the Memory feature. A new ‘Memory Story’ prompt appears in some feeds now to encourage users to share old posts. After clicking on the Memory story, previous stories you shared around this date will appear. […]

KFC social media brand focus

Sahail Ashraf posted on 17 February 2023 Read

KFC is one of those brands that really knows how to work social media marketing. But these three examples show how the brand knows how to connect with the audience. While KFC is obviously a huge brand, it still knows how to connect with the audience. These three examples, across different social media platforms, show […]

Points to consider in a competitive analysis

Points to consider in a competitor analysis

Sahail Ashraf posted on 15 February 2023 Read

If you’re going to make real gains this year, you need to carry out a competitor analysis. This post will show you the key points you need to consider. Conducting a competitor analysis is something that every brand should do, simply because it can give that brand a huge advantage. Understanding how a competitor manages […]

The problems at Twitter continue

Sahail Ashraf posted on 13 February 2023 Read

Just when we thought that Twitter couldn’t surprise us, news leaks about a brand new subscription tier. If we were to outline the rollercoaster ride the platform has been on in just the last month alone, we’d still take up the rest of this post. However, recent events have proved that Musk and his team […]

5 of the best recent social media marketing campaigns we have seen

Sahail Ashraf posted on 8 February 2023 Read

In recent months there has been an avalanche of amazing work in social media marketing. Today, we look at 5 of the best. If there is one space where innovation and creativity can run riot, it’s on social media. And when brands really get going, you get to see some real works of genius. Over […]

February 2023 social media news roundup

Team Locowise posted on 6 February 2023 Read

January was a busy month for social media updates! We know it can be hard to keep up, so we’ve pulled together some of the headline stories from the month for you, check them out below. INSTAGRAM The new ‘Notes’ feature is now available for users in more regions with the expansion into Europe and […]

Digital 2023 Global Overview Report

Team Locowise posted on 26 January 2023 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The Digital 2023 Global Overview Report is packed full of 400+ charts and 10,000 words. The latest report highlights some of the most important changes seen in years. The biggest collection of data […]

Instagram sets priorities for 2023

Sahail Ashraf posted on 11 January 2023 Read

Instagram is still popular, but needs a little work in some areas. The CEO has set out his priorities for the year ahead. Instagram chief Adam Mosseri often talks to his audience about what the platform is planning to do next. So it’s no surprise that in late December 2022, he chose to release details […]

January 2023: Social media news roundup

Team Locowise posted on 9 January 2023 Read

Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in. YOUTUBE The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including […]

TikTok brings out ‘What’s Next’ for 2023

Sahail Ashraf posted on 6 January 2023 Read

Sometimes platforms try to tell brands what to do to be successful in social media marketing. TikTok is the latest to do this with the new What’s Next. TikTok has always looked to the future. The very nature of the audience it enjoys means that everything has a young and positive feel. The brand has […]

2023 promises for a social media manager

Sahail Ashraf posted on 4 January 2023 Read

This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news. Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. […]

Content tips for 2023

Sahail Ashraf posted on 19 December 2022 Read

The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023. As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here […]

Tips to boost your reach on TikTok

Sahail Ashraf posted on 16 December 2022 Read

Getting noticed on TikTok is not that easy. You need to constantly work on pushing your brand out there. This post walks you through it. Boosting your reach on TikTok is not necessarily an exact science, but with a few pointers in mind, you should be able to gain real momentum on the platform. Essentially, […]

← Older Posts Newer Posts →

Social Performance Measurement For Agencies