Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Is Your Content Strategy Ready For The #Summer On Instagram?
Sahail Ashraf posted on 25 May 2017 Read
Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the charge. It will probably not have escaped your notice that we […]
The Rise Of The Everyday Social Media Influencer
Sahail Ashraf posted on 24 May 2017 Read
L’oreal don’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just laps it all up. However, L’oreal has recently pulled off a […]
Like It On Facebook But Earn It Too
Sahail Ashraf posted on 23 May 2017 Read
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]
Live Videos Now Stand For 20% Of All Facebook Videos
Marko Saric posted on 22 May 2017 Read
“We had a good start to 2017”, said Mark Zuckerberg, Facebook founder and CEO, about the results for the first quarter of the year. In this post, we will look at the announced results and the other news from the world of Facebook. We will also look at the page likes growth and post engagement […]
10 Tips To Help You Successfully Promote Your Blog Content On Social Media
Emma Vince posted on 19 May 2017 Read
You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for the traffic to find it. You need to push it out and get the traffic coming in your direction. […]
How To Automate Your Twitter Sales In Three Easy Steps
Ivan Ivanov posted on 18 May 2017 Read
Having the right presence on social networking platforms can skyrocket your profits and increase the exposure to your company. Brands like Wendy’s, Domino’s Pizza and Burger King are great examples of how a few Twitter posts can make or break a sale. With the growing benefits of social media, it’s not surprising that everyone, from […]
How A $25 Facebook Ads Investment Can Result In Successful Leads
Ivan Ivanov posted on 17 May 2017 Read
You can’t run a successful business spending a huge portion of your revenue for advertisement without optimizing your marketing strategy. There is a short story with unknown origins that is often shared on social media with regard to running a successful business. It goes something like this. The son of a multi-millionaire went to an […]
Instagram Has Announced Some Really Big Numbers In April
Marko Saric posted on 16 May 2017 Read
April was a huge month in the world of Instagram. The app has announced that it now has 700 million monthly active users, 400 million of them daily, 200 million of which use Instagram Stories every day and 375 million of which use direct messaging monthly. Twitter has been left behind. Snapchat too. Let’s take […]
When Advertising Online, Facebook is Your First Buy, Why?
Emma Vince posted on 15 May 2017 Read
Facebook is too big to ignore. It has over 1.23 billion daily active users. Every 60 seconds on Facebook 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. When it comes to advertising online, Facebook is your first buy, why? Advertising on Facebook is easy Almost everyone has a Facebook account […]
Rebranding On Social? Here’s How To Make It Smoother
Sahail Ashraf posted on 12 May 2017 Read
Sometimes digital agencies are called in and hired for a rebrand of an established company. This is even more common now, due to various factors that affect brands. These factors could include a repositioning of a brand, a need to develop a new image after a negative period, or a desire to develop a rebranded […]
Locowise Introduces Live Dashboard For Social Media Agencies
Ian Mullane posted on 11 May 2017 Read
There are hundreds of metrics to look at in social media. Finding actionable insights can be an incredibly laborious process. Today we launch Locowise Live Dashboard that bring together your brand insights for easy viewing and sharing. We’re pleased to introduce the Live Dashboard and believe that you will find it a valuable productivity tool […]
A Day In The Life Of A Social Media Manager In The Travel Sector
Emma Vince posted on 9 May 2017 Read
Working on social media for the travel industry sounds exciting. For those of us who don’t work in the industry, we imagine the role to be quite glamourous. We picture travelling to far off places, tasting all the best eats, and enjoying the views from all the sites the land has to offer. After that, […]
Brands Boycotting YouTube: Is This The Right Time To Invest In YouTube Ads?
Ivan Ivanov posted on 8 May 2017 Read
The past few months have been rather hectic at YouTube. The world’s second biggest search engine and the largest video sharing platform was boycotted by numerous corporations resulting in supposed billion dollar losses. After the proof of advertisements showing on racist and propaganda videos, some of the biggest brands in business decided to stop their […]
Venmo On Facebook: What’s Happening?
Sahail Ashraf posted on 5 May 2017 Read
It’s been a great year so far for any brand that has worked to establish a strong presence on social media. But we still see brands that are breaking through in two spheres rather comfortably, and it’s not a trick that everyone can pull off. The two areas are social media and the offline presence […]
FTC Sends An Angry Letter About Product Endorsements. Celebrities And Instagram Targeted
Sahail Ashraf posted on 3 May 2017 Read
You know what? Celebs have it so easy. They make a ton of money and then they make more money on top of that by selling products on their social media feeds. Okay, it may not be that simple, but something major just happened that may calm things down a little. People are genuinely worried […]
The State Of Facebook Video In The Year 2017: Video Length Up, Time Watched Down
Marko Saric posted on 2 May 2017 Read
Welcome to our state of Facebook video study for the first quarter of the year 2017. We looked at more than 500 Facebook pages and their video activity in the first three months of the year. These pages have 180 million page likes between them and they have published more than 12,000 videos in the […]
How To Build A Better, More Relevant Audience On Instagram
Sahail Ashraf posted on 28 April 2017 Read
One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people to your door, but this also means that some people can […]
The Value Of Paid Advertising (With A Dash Of Creativity) On Social
Sahail Ashraf posted on 27 April 2017 Read
Paid advertising is as old as the hills. It has some excellent examples of good work but also some shocking examples of cynical attempts at ‘marketing’. This is because paid advertising, whether it is offline or online, has sometimes been viewed as ‘invasive’. It comes into your home via your TV set, or stares at […]
Facebook Page Reach Continues Its Positive Trend In March
Marko Saric posted on 26 April 2017 Read
This is our Facebook Page growth and engagement study for the month of March 2017. We look at the performance of 5,000 Facebook pages to identify the trends on the platform. This helps you understand what the standards are on Facebook in terms of page likes growth, post reach, content engagement, post format performance, and […]
Facebook F8: Omni-Channel Analytics And Other Enhancements
Sahail Ashraf posted on 25 April 2017 Read
The dust is settling after F8 and everyone now knows that the main topic of conversation for people walking out the doors was Facebook Spaces. The VR/AR mix is huge news and presents a whole host of exciting (and slightly worrying because Zuckerberg may well run the world one day) possibilities for the actual platform […]