Social Performance Measurement For Agencies

Manage your clients, produce and prove value, and win new business

Brand storytelling: what is it like today?

Sahail Ashraf posted on 19 July 2022 Read

As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]

3 Ways to up your TikTok game in Q3

Sahail Ashraf posted on 14 July 2022 Read

TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]

Meta helps marketers and creators with video

Sahail Ashraf posted on 11 July 2022 Read

Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]

How to monetise Twitter

Sahail Ashraf posted on 8 July 2022 Read

It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]

Reddit: Are you using it? Should you be?

Sahail Ashraf posted on 6 July 2022 Read

Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]

Facebook may be changing (in an attempt to compete with TikTok)

Sahail Ashraf posted on 22 June 2022 Read

A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]

TikTok launches a new ‘Made for TikTok’

Sahail Ashraf posted on 20 June 2022 Read

TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found. Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. […]

Millennial vs Gen Z marketing

Sahail Ashraf posted on 17 June 2022 Read

They’re kind of close together in history, but there are some differences between them when it comes to what they like to see in their marketing messaging. Millennials were born in the years 1981 to 1995. The Gen Z crowd were born between 1996-2012. Two very different time eras, but also two different audiences. When […]

How WhatsApp can support your business

Sahail Ashraf posted on 15 June 2022 Read

It’s still not everyone’s cup of tea, but WhatsApp is rapidly becoming indispensable to many companies. If you don’t know how it can help you, read on. WhatsApp is rapidly becoming a strong option for any business that wants to expand its reach and engagement. However, it is still unknown territory for many. Once you […]

Content creation tips: Where to find inspiration

Sahail Ashraf posted on 10 June 2022 Read

Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]

What does Snapchat’s profit warning mean for the industry?

Sahail Ashraf posted on 8 June 2022 Read

Snap Inc (owner of Snapchat) issued a profit warning in May. What does this mean for the platform and other social media platforms?

The Role of Social Media Experts 2022

Team Locowise posted on 7 June 2022 Read

This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.

Snapchat Shared Stories

Sophie Beard posted on 31 May 2022 Read

Snapchat has launched a ‘Shared Stories’ option to allow users to create a story and then invite others to contribute to it. On the decision to launch Shared Stories, Snap explains: “We’re introducing Shared Stories, a new way for Snapchatters to build community around the content they love to Snap. Shared Stories is a new […]

TikTok success stories

Sahail Ashraf posted on 30 May 2022 Read

Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform. TikTok holds plenty of opportunities for social media marketers. There is […]

Steps for building a strong social media campaign

Steps to building a strong social media campaign

Sahail Ashraf posted on 27 May 2022 Read

If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]

Pinterest – what you need to know

Sahail Ashraf posted on 25 May 2022 Read

Pinterest is more popular than you think. A powerful platform that uses visuals to create engagement, it is something many brands can gain value from. But what are the key things you should know about? Pinterest is a social media platform that has chugged along quite well over the last few years. It’s all about […]

Instagram story hacks to improve your content

Sahail Ashraf posted on 23 May 2022 Read

If you market on Instagram, you need some hacks that will make your content even more effective. Try the following little tricks to give you the edge. If you’re finding that your Instagram work isn’t gaining the kind of engagement you want it to, you might want to read on. In this post, we will […]

LinkedIn could be introducing a new Reaction

Sahail Ashraf posted on 18 May 2022 Read

LinkedIn has come under fire for being too casual. And with Reactions, things are even more controversial. So will the expected new Reaction harm the brand? LinkedIn continues to widen its scope with a potential new Reaction popping up shortly. For all those users who are complaining that the platform is becoming less serious by […]

TikTok Advertising Updates

Sophie Beard posted on 11 May 2022 Read

Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. TikTok has also announced the […]

Private tweets for your Twitter Circle

Sophie Beard posted on 6 May 2022 Read

Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]

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