Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Does The Competitive Benchmarking Matter On Instagram?
Ivan Ivanov posted on 22 September 2017 Read
All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly becoming “the place to be” for brands. But that brings […]
4 Step Guide To Creating A Facebook Content Strategy For Your Brand
Ivan Ivanov posted on 21 September 2017 Read
There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for all things social. And that means you can’t start your […]
How Instagram Photos Paint A Bigger Picture
Ivan Ivanov posted on 20 September 2017 Read
Comparing a social media influencer or brand profile on Instagram with that of a regular Joe there is often a noticeable difference. You see it, you feel it, yet most people just can’t put their finger on it. The first item that comes to mind usually is the quality. And for the most part, this […]
Facebook Page Likes Growth Rebounds After The Record Low July
Marko Saric posted on 19 September 2017 Read
This is our Facebook page growth and engagement study for the month of August 2017. In our monthly studies, we look at the performance of 5,000 pages to help you understand the standards on Facebook. This helps you see how your own pages perform and analyse the results of your efforts. Page likes growth rebounds […]
Top 5 Best Luxury Car Brands On Facebook
Sahail Ashraf posted on 18 September 2017 Read
Luxury automobile companies have never really been slow on the uptake with social media, well the big brands haven’t anyway. And if you took a look at any of the big brands on Facebook, Instagram and so on, you would see clear voices and an informed approach to social media. They seem to know what […]
How To Harness Social Media For More Website Traffic
Sahail Ashraf posted on 15 September 2017 Read
Every brand has a website, even if it is one that has been left to fester over a number of years. The problem with websites is that some brands feel that the only work that needs doing on the things is what happens when they are created. That’s basically it. Someone creates a website for […]
How To Make The Case For Content Marketing And Win More Work
Sahail Ashraf posted on 14 September 2017 Read
Content marketing is still here. It may be as old as the hills, but the benefits are not going away, and the vast majority of brands are still interested in content. Agencies, therefore, have to make sure they are providing effective content marketing solutions to clients. However, if we were to say that all content […]
More Than 50% Of Brands On Instagram Posted At Least One Instagram Story Last Month
Marko Saric posted on 13 September 2017 Read
Welcome to our Instagram growth and engagement study for August 2017. In these monthly studies, we look at 2,500 Instagram profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too to help you identify the trends and standards on the platform. Engagement still at […]
Announcing Social Media Campaign Audit
Ian Mullane posted on 12 September 2017 Read
We’re happy to announce the fourth addition to our family of Social Audits: Campaign Audit. Campaign Audit is recommended for when doing an audit of a specific marketing or hashtag campaign. You choose your Primary Brand (Facebook, Instagram or Twitter profile you have admin access to) and select the individual posts that are part of […]
Which Sports Shoe Brands Are Crushing It On Instagram?
Ivan Ivanov posted on 11 September 2017 Read
When discussing different Instagram social media marketing topics, we often include Adidas as an example. For the most part, their campaign is creative, professional and manages to represent the brand in a coherent manner. Furthermore, it is consistent in its review and adaptation of content and manages to note steady engagement rates and growth. In […]
From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Ivan Ivanov posted on 7 September 2017 Read
Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending out a marketing message has never been easier. It’s easy […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017 Read
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017 Read
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
What A Facebook Page Should Look Like In 2017
Ivan Ivanov posted on 4 September 2017 Read
The way we use social media has rapidly changed in less than a decade. Much like the rise of the Internet in the 1990s and the early 2000s redefined the idea of a webpage, the past few years have transformed the way we see and use online networking platforms. With Facebook being the first place […]
How To Avoid (Or Manage) A PR Meltdown On Social Media
Sahail Ashraf posted on 1 September 2017 Read
You’ve worked hard to get your client’s brand out there on social media, and to boost engagement for that brand. But suddenly something awful happens. One of your social media accounts is updated by an employee, and it isn’t pretty. The post doesn’t fit in with the brand voice, which is bad enough, but the […]
5 Handy Features To Use To Make Instagram Even More Effective For Your Brand
Sahail Ashraf posted on 31 August 2017 Read
Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]
5 Effective Facebook Ad Examples Your Brand Can Learn From
Ivan Ivanov posted on 30 August 2017 Read
We are living in dynamic times for advertising. With the rise of social media platforms and online content slowly becoming the top form of entertainment used by people, inbound marketing is the top choice for brands and businesses of all shapes and sizes. The ability to humanize your brand and present yourself directly to a […]
How Do The Top Social Media Marketing Blogs Use Facebook
Ivan Ivanov posted on 29 August 2017 Read
A few months back, Social Media Examiner revealed their picks for the top social media marketing blogs. Picked by a special jury and ranked by various factors, the blogs provide valuable advice to social media marketers, business and individuals alike. This market audit is part of our market watch series, where we take a look […]
12 Steps To Effortlessly Include YouTube Into Your Social Media Strategy
Ivan Ivanov posted on 28 August 2017 Read
Here on this blog, we often talk about the importance of video on social media. We’ve also discussed how easy it might be to recycle video content across multiple different platforms. Thus, it should come as no surprise that we are now going to help you out to easily create a YouTube content strategy around […]
How To Validate The True Value Of An Instagram Influencer (And Avoid The Pods)
Sahail Ashraf posted on 25 August 2017 Read
Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, say, Jack Dorsey) became fair game. And a free gift or some […]