Social Performance Measurement For Agencies
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22 Best AI Tools for Social Media in 2024
Team Locowise posted on 18 December 2023 Read
Artificial Intelligence, or AI, is a term that’s becoming more and more familiar in our daily lives. It refers to machines or software that can think, learn, and act like humans. AI can do things like understanding what people say, recognizing faces in photos, and even making decisions based on data. In recent years, AI […]
AR in Social Media: Current & Future Applications
Team Locowise posted on 15 December 2023 Read
Augmented Reality, or AR, is changing how we see and interact with the world. It’s a technology that mixes digital information with the real world. Unlike Virtual Reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Today, AR is more than just a […]
Social Media Chatbots: Key Trends & Implementation Tips
Team Locowise posted on 30 November 2023 Read
Social media chatbots are nothing new—Facebook first introduced a native messenger bot onto the platform back in 2016. But with consumers demanding instantaneous assistance now more than ever, social media chatbots are becoming critical to successful community management online. This blog dives into the world of social media chatbots, exploring their mechanics, benefits, and the […]
How to Craft High-Impact Social Media Imagery in 2024
Team Locowise posted on 28 November 2023 Read
In the ever-evolving world of social media marketing, where attention spans are fleeting and competition is fierce, social media imagery has emerged as an indispensable tool for engagement, communication, and brand building. While captivating text can certainly generate interest, it’s the power of visual content that captures attention, evokes emotions, and leaves a lasting impression. […]
Social Media A/B Testing: Steps, Best Practices & Tips
Team Locowise posted on 3 November 2023 Read
Welcome to the intricate world of social media A/B testing, where every like, share, and comment is a nugget of data ready to catapult your marketing campaigns to new heights. Navigating the labyrinth of content creation, audience targeting, and result analysis might seem daunting, but A/B testing can be as simple or as complex as […]
Building a Social Media Calendar: A Step-by-Step Blueprint
Team Locowise posted on 1 November 2023 Read
In today’s hyper-digital age, navigating the bustling streets of social media can often feel like orchestrating a symphony. One false note, and your brand’s message can easily drown amidst the cacophony of online voices. Yet, there’s a tool in the digital maestro’s toolkit that ensures every post hits the right note at the right time: […]
Social Media Content: Types, Tips and Best Practices
Team Locowise posted on 24 October 2023 Read
Welcome to the dynamic world of social media, where content is king and creativity reigns supreme. In today’s digital landscape, it’s crucial for brands to craft social media content that not only stands out but also resonates with their audience. So, delve into the diverse array of social media content types and take away some […]
Digital 2023 October Global Statshot Report
Team Locowise posted on 19 October 2023 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The final Global Digital Report round-up for 2023 reveals even more essential insights into digital behavior from users worldwide. With more than 300 slides to explore, we’ve pulled together some of the top […]
Social Media Analytics 2023: A Comprehensive Guide
Team Locowise posted on 9 October 2023 Read
In the dynamic and ever-evolving digital landscape, social media analytics emerge as the compass guiding brands, influencers, and marketers through a sea of online interactions and engagements. This powerful tool sifts through the vast expanses of social data, uncovering patterns, gauging user sentiment, and measuring the impact of online campaigns, ultimately sculpting strategies into their most […]
A FEW SIMPLE CLICKS IS ALL IT TAKES
Team Locowise posted on 25 September 2023 Read
Locowise provides advanced analytics to help social media experts make informed decisions, guiding their strategy from strength to strength. Our users are able to impress who they report to, and our agency users particularly find benefits in winning new business. With the competitive advantage Locowise provides, understandably some clients would like to remain anonymous. One […]
Customise your social media reports and audits
Team Locowise posted on 20 September 2023 Read
PRODUCT UPDATE: Advanced design options are now available for your reports and audits. You can now customise each report to suit your brand or client. How to customise your reports: To get started, log in to your account and you’ll now see ‘Branding’ in the top right corner, click this to access our new section […]
Customer story: TEAM LEWIS
Team Locowise posted on 24 July 2023 Read
TEAM LEWIS, a global marketing agency, powered by Locowise’s social media insights and reporting platform, drives remarkable social engagement, and effortlessly builds intelligent client results and reports. TEAM LEWIS is a global marketing agency that delivers creative campaigns for commercial and community causes – from content creation, digital and paid media audits, to social media […]
Digital 2023 July Global Statshot Report
Team Locowise posted on 20 July 2023 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. With 350 slides and 10,000 words of analysis, this latest report within the series is an essential source of insight into digital usage worldwide. Discover trends and insights to support your understanding and […]
Is Twitter going away?
Sahail Ashraf posted on 14 June 2023 Read
Elon Musk has even more in store for Twitter. The ‘everything app’ he’s been trying to set up for years may be closer than we think. Recent events at Twitter have caused many industry watchers to make what seems like an obvious conclusion. Twitter is going to be changed beyond recognition, or even removed. Well, […]
TikTok World Hub unleashes value
Sahail Ashraf posted on 9 June 2023 Read
TikTok continues to bring more value to the people. A wealth of material is to be found on its ‘hub’. But is it worth visiting? TikTok has this incredible knack of producing high quality content for creators to learn from. There have been numerous events over the past year or two where the platform has […]
Brand Focus: Innocent Drinks
Sahail Ashraf posted on 7 June 2023 Read
Innocent drinks is a fun and exciting brand. But how does it fare on social media? How does it win? You may remember when Innocent first burst onto the scene in the late 90s. Part of the drive to bring health back into soft drinks, the rise of the company and the product was quick […]
Campaigns we’re loving recently
Sahail Ashraf posted on 5 June 2023 Read
We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months. Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online. […]
Everything you need to know before starting Instagram for business
Sahail Ashraf posted on 3 June 2023 Read
Instagram is a powerful tool for brands. However, it is easy to rush in and make a ton of mistakes. Avoid this by using the following pointers. If you haven’t yet started using Instagram for business, hold your horses. Too many brands enter the space with a poor strategy or a lack of knowledge of […]
Post Ideas for Businesses
Sahail Ashraf posted on 31 May 2023 Read
Stuck for social media post ideas? Read the following to get some new creativity (and engagement) in your work. No matter how talented your team is, at some point it will find that the well is beginning to run dry as regards social media post ideas. That’s why it’s always a good idea to constantly […]
New CEO for Twitter
Sahail Ashraf posted on 29 May 2023 Read
Twitter has been through umpteen changes over the last year. Now it has a new CEO arriving. How is the platform changing this time? There is to be a new CEO for Twitter. This means Elon Musk will not be in charge of the operation on a daily basis (he will still sit on the […]