Social Performance Measurement For Agencies
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When is a filter too much?
Sahail Ashraf posted on 21 January 2020 Read
Instagram is incredibly popular, and there is a reason for that. It’s quick, incredibly visual user experience places it head and shoulders above other photo-sharing apps. However, that ease of use and general popularity may well have caused a few extra problems that Facebook (owner of Instagram) would do well to try and avoid moving […]
LinkedIn Takes Its Targeting Up A Notch
Sahail Ashraf posted on 14 January 2020 Read
If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to be said that LinkedIn’s thorough approach to this ethos has kept it going for many […]
Twitter reveals coming soon platform features
Sahail Ashraf posted on 7 January 2020 Read
Twitter is a remarkable thing. Marketers regularly attest to the fact that it isn’t necessarily the one platform that is the best for them. At the same time, it’s a ridiculously simple and easy to access platform. For any brand with an ability to use it properly, it can be a powerful tool. So it’s […]
Instagram Launches Threads In Latest Attempt To Bring Down Snapchat
Sahail Ashraf posted on 31 December 2019 Read
Facebook has lots of money. It probably has more money to burn than any other online entity, which means it is allowed to make mistakes. Mistakes can be costly, but when you have the kind of money Facebook has, that’s just par for the course. Facebook owns Instagram, and it has just released a completely […]
Social Media Round Up: November 2019
Sahail Ashraf posted on 17 December 2019 Read
Every month we take a good long look at social media marketing news. There is always something worthy of being aware of. This month is no different, and we start off the round up with news about one of the most frustrating platforms out there right now. TikTok gets a lot bigger Tik Tok has […]
Twitter testing feature that suggests who you should unfollow
Sahail Ashraf posted on 3 December 2019 Read
Twitter is fast and responsive. It has a number of different uses that has made it one of the most popular social media platforms around. It also got itself firmly into the spotlight recently, when it owned up to the fact that it had a ton of bots and fake accounts. This scared everyone who […]
Facebook launches Facebook Dating
Sahail Ashraf posted on 26 November 2019 Read
Well, just in case you were ever in any doubt over the mighty Facebook and it’s plans to rule the world, it looks like Facebook dating is now a real thing. It has been tested extensively for months, and is now available in select countries. It is, of course, expected to change the world of […]
BREXIT: How social users have engaged
Sahail Ashraf posted on 19 November 2019 Read
When you think of Brexit and social media, it makes perfect sense that the two should be very close. The political issue has divided communities, and brought some people together. Social media is the best definition of ‘community’ online. So when Brexit really started to dominate the national conversation it was easy to spot the […]
Can Spotify Save Snapchat?
Sahail Ashraf posted on 12 November 2019 Read
If we have learnt anything in social media marketing, it’s that if you stop moving, you die. Innovation and integration are the key areas in which a social media platform has to operate in, on a regular basis. Basically, if you’re not changing or adding on extras every few months, you’re not relevant. This brings […]
LinkedIn Lose On Lead Gen Appeal
Sahail Ashraf posted on 5 November 2019 Read
For some months now, LinkedIn has been sitting and watching as its data is mined by people. They are mining because it gives valuable information to both employers and marketers. Some people are paying for the lists too. The problem It was viewed as being unfair that outside companies could storm into LinkedIn and harvest […]
Facebook Trials New Ad Format!
Sahail Ashraf posted on 29 October 2019 Read
We cannot really fault Facebook for the way it has managed to make E-commerce something that is easy to do. Finding things in your feeds that Facebook thought you might like is pretty snazzy stuff. And it’s worked well so far. Times change though, and as a testament to the huge power that Facebook wields […]
Social Media Round Up: September 2019
Sahail Ashraf posted on 22 October 2019 Read
Every month we take a look at what is happening in the wild and crazy word of social media. In September, it was a reasonably quiet month as the summer drew to a close. However, some interesting things did pop up on our radar. Like ban Remember when Instagram recently pulled off the ‘like ban’? […]
Instagram Likes. A Thing of the Past?
Sahail Ashraf posted on 15 October 2019 Read
In the world of social media, it doesn’t take a lot to cause a fuss. However, a major change has indeed happened on Instagram, and it’s not an exaggeration when we say that Instagram removing ‘likes’ from posts is probably one of the biggest things to happen on social in years. At the very least, […]
Why Apple Could Cause Big Problems For Facebook
Sahail Ashraf posted on 8 October 2019 Read
While Apple and Facebook haven’t necessarily been in direct competition over the last few years, they still aren’t necessarily soulmates. Facebook has been focused on taking over the world, while Apple has been racing to hold onto market share. The two haven’t really met in the middle anywhere, yet. Apple, however, has quite clearly lost […]
Facebook is changing the names of Instagram and WhatsApp
Sahail Ashraf posted on 1 October 2019 Read
Some rather intriguing news has just come out from the world of Facebook. The social media giant has recently announced it is actually changing the names of two of its biggest properties. Facebook apparently intends to change the names of Instagram and WhatsApp. These two platforms are incredibly popular, with Instagram being responsible (mostly) for […]
Our Favourite Summer Social Campaigns
Sahail Ashraf posted on 24 September 2019 Read
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Social Media Round Up August 2019
Sahail Ashraf posted on 17 September 2019 Read
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
The Hottest Travel Trends On Social This Summer
Sahail Ashraf posted on 10 September 2019 Read
Travelling has never been easier. Routes are opening up left, right and centre, and more and more people are finding travel affordable. With this has come the trend of travellers to post their journeys and visits online. It’s a huge trend, and it really has become big in 2019, with other ‘meta trends’ flourishing within […]
Are Hashtags Still Relevant?
Sahail Ashraf posted on 3 September 2019 Read
If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head […]
Social Media Tips For Startups
Sahail Ashraf posted on 27 August 2019 Read
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]