Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Is Snapchat The Voice for Teens?
Sahail Ashraf posted on 29 January 2019 Read
There is one goldmine demographic that the vast majority of brands want to get their hands on. But it also happens to be the demographic that is the most fickle, and the hardest to understand. Young people and teenagers, in particular, have helped social media become what it is today. They helped to shape Facebook, […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019 Read
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019 Read
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Instagram Year in Review 2018
Sahail Ashraf posted on 8 January 2019 Read
It has certainly been an interesting year for Instagram, and it has been marked by the biggest surge in Influencer involvement ever. It’s arguable that Instagram is responsible for the current explosion of Influencers because it has become the perfect home for attractive images that sell and market visual products. The year hasn’t all been […]
Facebook Year in Review 2018
Sahail Ashraf posted on 2 January 2019 Read
Of course, we could say that Facebook had another successful year with no dramas or upsets. But then we would be ignoring the biggest international news story of the first quarter of 2018. Cambridge Analytica had the potential to sink Facebook. There is no other way of looking at it. If Facebook had not responded […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018 Read
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018 Read
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
What Brands Can Learn From M&S On Social
Sahail Ashraf posted on 11 December 2018 Read
Ever since marketing began, companies have recognised the power of endorsement. From the famous print ads of the 1950s, where movie stars promoted everything from cars to cigarettes, to the modern phenomenon of Influencer marketing, having someone reasonably famous endorse your product will lead to more revenue. The latest big brand that has tapped into […]
How Facebook Will Take Over Influencer Marketing
Sahail Ashraf posted on 4 December 2018 Read
If there is one word that has defined social media the most over the last twelve months it is ‘influencer’. The whole Influencer marketing thing has become a major industry, and has seen it’s highs and lows all play out over a ridiculously short timeframe. Everyone wants to be an Influencer, because it simply means […]
How Geofencing Stories & Posts On Instagram Will Affect Brands
Sahail Ashraf posted on 27 November 2018 Read
If you wanted to, you could quite easily say that social media is saturated and get away with it. There is so much out there content-wise, not to mention plenty of platforms and apps to keep everyone busy online for the foreseeable future. But somehow social media keeps finding ways to add more value to […]
Have Brands Fully Embraced Paid Ads On Social?
Sahail Ashraf posted on 20 November 2018 Read
Facebook just keeps making brands work harder. In recent times, events at the company have brought about a kind of sea change, with Facebook thinking about the user first, and companies second. That’s all good, but it does mean that some brands have had to think carefully about their marketing strategy, and reassess their willingness […]
Content Marketing World 2018
Sahail Ashraf posted on 13 November 2018 Read
Content Marketing World has wrapped up for another year, and we thought we’d take a good look at what came out of it. Every year,the movers and shakers in content marketing and marketing in general hang out to network and share big ideas around content marketing as an industry. This year thousands of people met […]
Can Snapchat get more young people to vote?
Sahail Ashraf posted on 6 November 2018 Read
Snapchat has been a mainstay in social media news for years now, and that hasn’t always been for a good reason. The incredibly popular app (with the younger generation at least) has been busy trying to become an essential app, when the market hasn’t always seen it that way. Now, it’s seemingly becoming the ‘app […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018 Read
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Can Sunny Delight Come Back From The Brink With Social?
Sahail Ashraf posted on 23 October 2018 Read
Sunny Delight has recently come back with a brand new focus and a brand new campaign on social media. The brand has had some major problems in the past, and if anything this new campaign shows how a troubled name can quite easily be resurrected. Whether or not their efforts will do enough to turn […]
Facebook’s Highlights Feature Could Soon Be Real
Sahail Ashraf posted on 16 October 2018 Read
Facebook is well-known for changing what it does, or creating new stuff, a lot of new stuff. Sometimes, however, it just kind of borrows ideas and then makes the borrowed ideas Facebook features. Take Stories for example. Snapchat, still the most ephemeral social media channel on the planet, used a Stories feature to give users […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018 Read
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
How Much Time Do You Spend On Social Media?
Sahail Ashraf posted on 2 October 2018 Read
In recent times, governments, the media and users themselves have been concerned about the lack of privacy that major social media networks have provided. Data has gone missing, and data has allegedly been used for political ends. The result has been a focus on the integrity of these platforms, and the measures used to protect […]
Instagram Updates You Need To Know About
Sahail Ashraf posted on 25 September 2018 Read
Instagram has had a very busy year so far. However, even the most jaded of industry analysts would agree that the past few months have been particularly industrious. A lot has gone on, and some of the stuff that really matters to brands may well have slipped your attention. It’s not your fault, it’s a […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018 Read
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]