Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Unlikely Brands That Are Smashing Social Media
Sahail Ashraf posted on 31 July 2018 Read
We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works well on social media. You’ve seen this happen. Coca Cola […]
How Influencers Are Switching Up The Travel Industry
Sahail Ashraf posted on 17 July 2018 Read
Influencers are everywhere. A couple of years ago the whole thing was very different, with just a few big names building out their empires on Youtube. Now, we have some wealthy Influencers literally changing the shape of industries. A good Influencer partnership can bring in revenue, and boost a brand’s position in a market. So […]
How will Facebook privacy changes affect your paid campaigns?
Sahail Ashraf posted on 10 July 2018 Read
Earlier this year, Facebook had been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but it’s reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent […]
The Importance of Social Media Performance Tracking
Sahail Ashraf posted on 3 July 2018 Read
Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not that familiar with the industry, including business owners, sometimes aren’t […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018 Read
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018 Read
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018 Read
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
Should You Shut Down Your Brand’s Social Media Presence?
Sahail Ashraf posted on 5 June 2018 Read
Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of got us thinking. Wetherspoons stated that it felt social media […]
What We’ve Learnt From Wetherspoons’ Exit From Social Media
Sahail Ashraf posted on 30 May 2018 Read
Something rather interesting happened with JD Wetherspoon on the 16th April. The huge pub chain suddenly decided to close all of its social media accounts. If this was about a few accounts that were used now and then, like some brands do, this would not be a big deal. However, Wetherspoon had a lot of […]
Social Media Metrics That Matter In 2018
Sahail Ashraf posted on 23 May 2018 Read
If you’re looking after a social media presence for a client, you want to be sure you’re getting it right. And whatever you might think about the latest shiny object in social media, metrics are what it’s all about. If you can track and report on important numbers and data, then you have your finger […]
Introducing Locowise Api V1.0
Ian Mullane posted on 15 May 2018 Read
We are thrilled to announce the release of the Locowise API V1.0. The REST API of Locowise helps you get the most out of your profile data on Locowise. It allows you to use the data within third-party software management platforms by following the well-established practices of using a REST API with JSON API specification. […]
Impact of Social Media Tools on the DM Industry
Sahail Ashraf posted on 7 May 2018 Read
Long time marketing experts can often see the genuine correlation between the digital industry and established medium. In the famous words of Conrad Gessner “Word of mouth matters.” And for the most part, this is completely true. And today, with social media this is truer than ever. In fact, in our post on the best […]
The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling
Sahail Ashraf posted on 4 May 2018 Read
As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as a place to ‘game’ the system. At its worst, Twitter […]
10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018 Read
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
Zuckerberg testifies and the latest changes to Instagram & Snapchat
Tina Ahmed posted on 27 April 2018 Read
Yes! We thought it was time to have that conversation in this month’s episode of The Drilldown… We discuss the latest news from Facebook after Mark Zuckerberg took center stage at Congress. We also look at a few cool new Instagram features that marketers can use, and what the future may or may not hold […]
Usar un Analizador de Páginas de Facebook para Impulsar tus Ventas
Vanessa Avila posted on 25 April 2018 Read
Facebook, la plataforma principal de redes sociales sigue siendo una de las herramientas de marketing social más valiosas disponibles en la actualidad. Sin embargo, aunque hace solo cinco años el simple hecho de tener una página de negocios en la plataforma podría brindarte nuevas ventas, hoy la historia es bastante diferente. Para lograr mejores tasas […]
Using A Facebook Page Analyzer To Boost Your Business Sales
Ivan Ivanov posted on 25 April 2018 Read
The top social networking platform Facebook is still one of the most valuable social marketing tools available today. Yet, while just five years ago the simple act of having a business page on the platform could bring you new sales, today the story is quite different. To achieve better conversion rates, you need to invest […]
Las Mejores Campañas de Instagram en 2018
Vanessa Avila posted on 23 April 2018 Read
En 2017, Instagram experimentó un notable aumento de la popularidad entre los especialistas en marketing digital. Debido a los altos números de compromiso y después de la declaración de Zuckerberg de que quiere hacer de Facebook una plataforma más personal, a principios de 2018 Instagram se está convirtiendo en una opción aún más lucrativa. Además, […]
The Best Instagram Campaigns Of 2018
Ivan Ivanov posted on 23 April 2018 Read
In 2017, Instagram saw a notable increase in popularity among digital marketers. Due to the high engagement numbers and after Zuckerberg’s statement that he wants to make Facebook a more personal platform, in the beginning of 2018 Instagram is becoming an even more lucrative option. What’s more, with the integration of both social media conglomerates, […]
7 Incredible Examples Of Brand Storytelling On Social Media
Sahail Ashraf posted on 21 April 2018 Read
If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest and Twitter, Facebook and LinkedIn. Get storytelling right and you will find that more people sign […]