Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018 Read
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
Zuckerberg testifies and the latest changes to Instagram & Snapchat
Tina Ahmed posted on 27 April 2018 Read
Yes! We thought it was time to have that conversation in this month’s episode of The Drilldown… We discuss the latest news from Facebook after Mark Zuckerberg took center stage at Congress. We also look at a few cool new Instagram features that marketers can use, and what the future may or may not hold […]
Using A Facebook Page Analyzer To Boost Your Business Sales
Ivan Ivanov posted on 25 April 2018 Read
The top social networking platform Facebook is still one of the most valuable social marketing tools available today. Yet, while just five years ago the simple act of having a business page on the platform could bring you new sales, today the story is quite different. To achieve better conversion rates, you need to invest […]
The Best Instagram Campaigns Of 2018
Ivan Ivanov posted on 23 April 2018 Read
In 2017, Instagram saw a notable increase in popularity among digital marketers. Due to the high engagement numbers and after Zuckerberg’s statement that he wants to make Facebook a more personal platform, in the beginning of 2018 Instagram is becoming an even more lucrative option. What’s more, with the integration of both social media conglomerates, […]
7 Incredible Examples Of Brand Storytelling On Social Media
Sahail Ashraf posted on 21 April 2018 Read
If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest and Twitter, Facebook and LinkedIn. Get storytelling right and you will find that more people sign […]
Instagram Growth And Engagement For March 2018
Sahail Ashraf posted on 20 April 2018 Read
Here we are again with our look at the performance of Instagram as a branding tool, as well as our news highlights for March. First up, we’ll crunch the numbers… We’ve introduced a new grade card feature to measure the health of growth and engagement for Instagram profiles. We use our own judgement for three […]
March Has Not Been A Great Month For Facebook
Sahail Ashraf posted on 18 April 2018 Read
March for Facebook wasn’t exactly a walk in the park. The trust that Facebook has built its future on seemed to take a huge dive when the Cambridge Analytica thing broke. And because it was such a huge part of what happened to the company in March, we’re going to focus on that first. But […]
17 Facebook Video Facts And Insights You Need To Know
Tina Ahmed posted on 18 April 2018 Read
Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing […]
7 Alcohol Brands That Win At Social Media
Jake Camacho posted on 17 April 2018 Read
In 2013, the NIAAA reported that 86.8% of adults aged 18 or older had consumed alcohol at least once in their lifetime. It’s no surprise, then, that alcohol brands are as visible as they are in today’s commercial landscape. It’s also notable that the biggest social media platform, Facebook, rose from what was a college-based […]
How To Crush Market Research On Social Media
Sahail Ashraf posted on 16 April 2018 Read
You may be surprised at how useful social media can be when you are attempting to research a market. The amount of strategy and planning that can result from a rigorous attempt at market research pays off in the form of more clients, a stress-free environment because you’re comfortable with who you’re creating work for […]
10 Non-Visual Brands That Shouldn’t Be Crushing Instagram (But Are)
Sahail Ashraf posted on 13 April 2018 Read
Unless you’ve been living under a particularly heavy rock for the last few years, you’ll know that Instagram is one of the best places to market a brand. It has everything you would need. A large audience, a great interface and that kind of ‘hip’ feel that pushes it up above most other platforms. Oh, […]
The Best Agency Reporting Tools For Marketers
Ivan Ivanov posted on 11 April 2018 Read
Being a managing director at a digital marketing agency is no easy feat. Regardless of the size, you often have to account for the constant cycle of changes, tweaks and updates to each specific platform. In addition, the industry includes some of the most quickly evolving and transforming niche services. Social media management, email marketing […]
The Best Viral Marketing Campaigns Of 2018
Ivan Ivanov posted on 9 April 2018 Read
Ever since the dawn of social networks in the early 2000s, marketers have been attempting to create curious online advertisements that people would be inclined to share. Peaking in popularity in 2015 with the rise of clickbait, viral marketing is still one of the most high risk high reward endeavors that companies partake in. Even […]
Top Tips #2: Xing Long Tan’s Expert Tips for Custom and New Business Reporting
Team Locowise posted on 7 April 2018 Read
Every month, we’ll be featuring one of our lovely Locowise users and asking them to share their very own pro tips when using our platform. We’re always curious to hear how the tool is being used to provide the most value for our clients. We’re pleased to be able to work with such an awesome […]
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018 Read
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
Should You Use Powerpoint Or PDF For Your Social Media Reports?
Ivan Ivanov posted on 4 April 2018 Read
Today, almost every type of digital service migrates to the cloud. Yet, different file formats and keeping track of them is still an issue even big digital marketing agencies face. If you are a social media expert, you might often find yourself pondering which file format is best for your social media report. Should you […]
So How Did It Go On Instagram In February?
Sahail Ashraf posted on 28 March 2018 Read
February means Spring is starting to arrive, but how did the month on Instagram compare to January? Let’s take a look at our Instagram growth and engagement. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: growth, engagement and post types. The three areas are graded and […]
Facebook Reach Down But Engagement Up As The New Algorithm Kicks In
Sahail Ashraf posted on 26 March 2018 Read
A report on Facebook growth and engagement for brands in February 2018. Before we dive into what happened on Facebook in February 2018, let’s, as always, crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas […]
The Use Of Live Dashboards For Multiple Social Media Accounts
Ivan Ivanov posted on 23 March 2018 Read
In Locowise, the live dashboard is a useful tool that allows digital marketing agencies to track the performance of multiple social media accounts with near-instant updates. It keeps an eye on the movement of different analytics and shows it in a highly visual manner. Easily customizable, it is one of the features of our social […]
The Difference In Social Media Monitoring For Agencies
Ivan Ivanov posted on 21 March 2018 Read
Social media is at the forefront of innovative digital marketing. In less than ten years social networks that were designed to allow us to communicate more easily have become prime sources of information for over 1.49 billion people worldwide and counting. And part of what empowers companies in this new information age is the difference […]