Social Performance Measurement For Agencies

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Link Sticker for all Instagram users

Sophie Beard posted on 29 October 2021 Read

All users are now able to use the Link Sticker feature on Instagram Stories. The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. So this update will most likely be […]

Global Digital Report – October Update

Team Locowise posted on 21 October 2021 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The October Statshot Report provides you with essential insights to help guide your strategy for 2022. We’re proud data partners and recommend you read the full report, available here. Highlights from this latest […]

Twitter Ads in Tweet Replies

Sophie Beard posted on 19 October 2021 Read

Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]

The Role of a Social Media Expert in 2021

Team Locowise posted on 18 October 2021 Read

An exclusive report looking into the role of a Social Media Expert in 2021. Locowise surveyed over 100 marketers, from across 30 countries to produce a benchmarking resource for the industry.

How to: Set up an Instagram Page

Sahail Ashraf posted on 15 October 2021 Read

Instagram has some great potential for brands. We explain how to set up a business page. Instagram requires no introduction. It has exploded into one of the most popular social media networks around (if not the most popular) and pretty much created the modern Influencer culture. When it comes to business, it offers plenty of […]

How to create a LinkedIn Business Page

Sahail Ashraf posted on 13 October 2021 Read

If you run a business and it’s marketing, you should be creating a LinkedIn Business Page. Here’s how to get started There is every reason to have a LinkedIn Business Page. You will find, once the page is up and running, that it will be easier to recruit people for your organisation for example. It […]

Planning your content for Halloween? Here’s some things to consider

Sahail Ashraf posted on 8 October 2021 Read

Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]

How to keep up with the social trends and which ones to follow

Sahail Ashraf posted on 7 October 2021 Read

A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]

Social Media Strategy – Where to Begin?

Sahail Ashraf posted on 5 October 2021 Read

Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]

People in Focus: Joe Horton Glover

Sophie Beard posted on 1 October 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Joe Horton Glover, Team Leader at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]

Joining Snapchat? Here’s What You Need To Know

Sahail Ashraf posted on 30 September 2021 Read

Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At this point, there are hundreds […]

Instagram Kids project paused

Sophie Beard posted on 29 September 2021 Read

Facebook has announced that they will be halting work on Instagram Kids. The new platform is being developed for those aged 10-12 who receive parental permission to join. Instagram Kids will work slightly differently from Instagram as we know it; no ads, age-appropriate content, features, and more. Parents will also be able to supervise the […]

Twitter tips for all

Sophie Beard posted on 28 September 2021 Read

Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]

New Facebook business tools

Sophie Beard posted on 27 September 2021 Read

Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]

What every marketer needs to know about Facebook

Sahail Ashraf posted on 21 September 2021 Read

Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do with understanding if they are to […]

Social Media Marketer’s Guide To Growing Your Online Presence

Sahail Ashraf posted on 16 September 2021 Read

Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]

How to use Snapchat for your clients

Sahail Ashraf posted on 14 September 2021 Read

If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it […]

End of Stories for LinkedIn

Sophie Beard posted on 9 September 2021 Read

LinkedIn Stories, in their current format, will be removed from the platform at the end of September. Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as: “You wish videos could live on your profile, not disappear. In developing Stories, […]

How to find new content ideas for your campaigns

Sahail Ashraf posted on 7 September 2021 Read

It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]

Instagram wants to know your birthday

Sophie Beard posted on 2 September 2021 Read

Instagram has started asking users to share their birthdays if they haven’t already shared the information. The development is being implemented to act as a safety feature for young people, and ensure Instagram provides the right experience to the right age group. Explaining the development, Instagram says: “We’ve been clear that we want to do […]

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