Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Global Digital Overview 2019 & What It Tells Us
Sahail Ashraf posted on 19 March 2019 Read
The Digital 2019 Reports are out, and as always, the reports bring a wealth of information for brands. There is some incredibly interesting stuff within the reports. In fact, if you wanted to read them all, you’d have to sit down with a strong coffee and plenty of time to spare. We know you might […]
How To Master Hashtags On Instagram For Your Brand
Sahail Ashraf posted on 12 March 2019 Read
Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an online profile that will make them money. It’s bright, fun and very visual. One aspect […]
Shopping On Social Is Boosting e-Commerce
Sahail Ashraf posted on 5 March 2019 Read
Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to. However, shopping on social has the scope to become even […]
All Is Revealed: Global Digital Review 2019
Sahail Ashraf posted on 28 February 2019 Read
For the second year in a row, we’re proud to have partnered up with some key industry voices in the Digital 2019 Reports. The report has gathered a wealth of information featuring incredibly useful data about digital habits worldwide. For now, we wanted to share with you some vital takeaways, but do look out for […]
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019 Read
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019 Read
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
Instagram For Business: How To Increase Your Page Engagement
Sahail Ashraf posted on 5 February 2019 Read
Instagram keeps making everyone feel warm and fuzzy inside. The poster child of social media, it can seemingly do no wrong. And don’t worry, we’re not going to say it has done anything wrong. It has, however, been a little problematic for some businesses, who find building engagement on the platform tricky. It’s a such […]
Is Snapchat The Voice for Teens?
Sahail Ashraf posted on 29 January 2019 Read
There is one goldmine demographic that the vast majority of brands want to get their hands on. But it also happens to be the demographic that is the most fickle, and the hardest to understand. Young people and teenagers, in particular, have helped social media become what it is today. They helped to shape Facebook, […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019 Read
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019 Read
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Instagram Year in Review 2018
Sahail Ashraf posted on 8 January 2019 Read
It has certainly been an interesting year for Instagram, and it has been marked by the biggest surge in Influencer involvement ever. It’s arguable that Instagram is responsible for the current explosion of Influencers because it has become the perfect home for attractive images that sell and market visual products. The year hasn’t all been […]
Facebook Year in Review 2018
Sahail Ashraf posted on 2 January 2019 Read
Of course, we could say that Facebook had another successful year with no dramas or upsets. But then we would be ignoring the biggest international news story of the first quarter of 2018. Cambridge Analytica had the potential to sink Facebook. There is no other way of looking at it. If Facebook had not responded […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018 Read
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018 Read
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
What Brands Can Learn From M&S On Social
Sahail Ashraf posted on 11 December 2018 Read
Ever since marketing began, companies have recognised the power of endorsement. From the famous print ads of the 1950s, where movie stars promoted everything from cars to cigarettes, to the modern phenomenon of Influencer marketing, having someone reasonably famous endorse your product will lead to more revenue. The latest big brand that has tapped into […]
How Facebook Will Take Over Influencer Marketing
Sahail Ashraf posted on 4 December 2018 Read
If there is one word that has defined social media the most over the last twelve months it is ‘influencer’. The whole Influencer marketing thing has become a major industry, and has seen it’s highs and lows all play out over a ridiculously short timeframe. Everyone wants to be an Influencer, because it simply means […]
How Geofencing Stories & Posts On Instagram Will Affect Brands
Sahail Ashraf posted on 27 November 2018 Read
If you wanted to, you could quite easily say that social media is saturated and get away with it. There is so much out there content-wise, not to mention plenty of platforms and apps to keep everyone busy online for the foreseeable future. But somehow social media keeps finding ways to add more value to […]
Have Brands Fully Embraced Paid Ads On Social?
Sahail Ashraf posted on 20 November 2018 Read
Facebook just keeps making brands work harder. In recent times, events at the company have brought about a kind of sea change, with Facebook thinking about the user first, and companies second. That’s all good, but it does mean that some brands have had to think carefully about their marketing strategy, and reassess their willingness […]
Content Marketing World 2018
Sahail Ashraf posted on 13 November 2018 Read
Content Marketing World has wrapped up for another year, and we thought we’d take a good look at what came out of it. Every year,the movers and shakers in content marketing and marketing in general hang out to network and share big ideas around content marketing as an industry. This year thousands of people met […]
Can Snapchat get more young people to vote?
Sahail Ashraf posted on 6 November 2018 Read
Snapchat has been a mainstay in social media news for years now, and that hasn’t always been for a good reason. The incredibly popular app (with the younger generation at least) has been busy trying to become an essential app, when the market hasn’t always seen it that way. Now, it’s seemingly becoming the ‘app […]