Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
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Latest LinkedIn news: new freelance marketplace platform
Sahail Ashraf posted on 31 March 2021 Read
LinkedIn has added plans for a new platform, aimed at freelancers finding and working with new clients. LinkedIn now has over 750 million members (Kinsta.com). This makes it a great place to network and do business. However, it was a very popular platform last year, more so than usual. This is because more and more […]
Wise Up!
Team Locowise posted on 30 March 2021 Read
Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]
BIG DATA ANALYTICS AND SOCIAL MEDIA
Sophie Beard posted on 22 March 2021 Read
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]
Facebook tests Reels sharing to Facebook News Feeds
Sahail Ashraf posted on 19 March 2021 Read
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]
TikTok launches new platform for brands
Sahail Ashraf posted on 18 March 2021 Read
TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021 Read
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
No More Page Likes For Facebook
Sahail Ashraf posted on 12 March 2021 Read
In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]
The invite-only app: Clubhouse
Sahail Ashraf posted on 10 March 2021 Read
Clubhouse is already popular, even though it is invite-only. With a few features that you may not expect or even feel comfortable with, is it an app that brands can use? Clubhouse is a still-new app that has created a ton of buzz. It has a number of features that make it very different from […]
Top 10 Facebook pages in Singapore
Sophie Beard posted on 8 March 2021 Read
Here at Locowise, we decided to discover which are the top 10 performing Facebook pages in Singapore We ranked the Facebook pages by number of followers. We’ve also included our proprietary Brand Score which takes all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and […]
What Could Apple iOS14 Update Mean For Facebook Ads?
Sahail Ashraf posted on 3 March 2021 Read
Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]
Dealing with negative Facebook comments
Sophie Beard posted on 1 March 2021 Read
As brands, the last thing we all need on social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. So how should you deal with negativity? There are numerous […]
Digital 2021 Global Report – What can we learn?
Sophie Beard posted on 24 February 2021 Read
As a trusted partner Locowise supplied data for the Digital 2021 Global Report, published by Datareportal in partnership with We Are Social and Hootsuite. The insights presented in this report will benefit your digital strategies, we share how below. In 2020 we all went through, in one way or another, a ‘digital revival’. Covid-19 introduced […]
Successfully launch your Facebook page in 10 easy steps
Sophie Beard posted on 22 February 2021 Read
Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started. RESEARCH AND UNDERSTAND YOUR AUDIENCE Before starting the page, lay the groundwork by researching and understanding the audience that […]
Instagram Launches New ‘Professional Dashboard’
Sahail Ashraf posted on 19 February 2021 Read
Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not? Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional […]
21 ways to increase Instagram followers
Sophie Beard posted on 15 February 2021 Read
Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]
Top 5 points to include in your social report
Sophie Beard posted on 11 February 2021 Read
Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you […]
LinkedIn introduces Product Pages
Sahail Ashraf posted on 8 February 2021 Read
LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, because when LinkedIn first arrived, […]
Is Facebook getting old?
Sophie Beard posted on 5 February 2021 Read
Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the world for such a huge platform, but it could be the start of a problem. Facebook has had a tumultuous time over the last couple of years. It has had scandals to deal with, as […]
TikTok is testing longer videos
Sahail Ashraf posted on 3 February 2021 Read
TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]
Digital Marketing Trends in 2021
Sahail Ashraf posted on 2 February 2021 Read
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange one, and it has meant […]