Is Twitter going away?

Sahail Ashraf posted on 14 June 2023 Read

Elon Musk has even more in store for Twitter. The ‘everything app’ he’s been trying to set up for years may be closer than we think. Recent events at Twitter have caused many industry watchers to make what seems like an obvious conclusion. Twitter is going to be changed beyond recognition, or even removed. Well, […]

TikTok World Hub unleashes value

Sahail Ashraf posted on 9 June 2023 Read

TikTok continues to bring more value to the people. A wealth of material is to be found on its ‘hub’. But is it worth visiting? TikTok has this incredible knack of producing high quality content for creators to learn from. There have been numerous events over the past year or two where the platform has […]

Brand Focus: Innocent Drinks

Sahail Ashraf posted on 7 June 2023 Read

Innocent drinks is a fun and exciting brand. But how does it fare on social media? How does it win? You may remember when Innocent first burst onto the scene in the late 90s. Part of the drive to bring health back into soft drinks, the rise of the company and the product was quick […]

Campaigns we’re loving recently

Sahail Ashraf posted on 5 June 2023 Read

We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months. Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online. […]

Everything to know on Instagram for business

Everything you need to know before starting Instagram for business

Sahail Ashraf posted on 3 June 2023 Read

Instagram is a powerful tool for brands. However, it is easy to rush in and make a ton of mistakes. Avoid this by using the following pointers. If you haven’t yet started using Instagram for business, hold your horses. Too many brands enter the space with a poor strategy or a lack of knowledge of […]

Post Ideas for Businesses

Sahail Ashraf posted on 31 May 2023 Read

Stuck for social media post ideas? Read the following to get some new creativity (and engagement) in your work. No matter how talented your team is, at some point it will find that the well is beginning to run dry as regards social media post ideas. That’s why it’s always a good idea to constantly […]

New CEO for Twitter

Sahail Ashraf posted on 29 May 2023 Read

Twitter has been through umpteen changes over the last year. Now it has a new CEO arriving. How is the platform changing this time? There is to be a new CEO for Twitter. This means Elon Musk will not be in charge of the operation on a daily basis (he will still sit on the […]

May 2023 social media news roundup

Team Locowise posted on 2 May 2023 Read

The start of another month means one thing, your social media news recap! It can be hard to keep up with all the latest news, so we’ve pulled the top stories together. Check them out ? TWITTER Do you run advertising on Twitter? You now need to subscribe to Twitter Blue or Verified Organisations to […]

Digital 2023 April Global Statshot Report

Team Locowise posted on 27 April 2023 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The Digital 2023 April Global Statshot Report is live. As the biggest statshot published, the report includes 300+ slides and 12,000 words of analysis sharing a wealth of data. The report is an essential […]

How to create a social media marketing strategy

Sahail Ashraf posted on 24 April 2023 Read

If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide. We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and […]

Twitter lowers monetisation barrier for millions

Sahail Ashraf posted on 21 April 2023 Read

Twitter is all about monetisation right now. It is in the process of making it a lot easier too. Over the last twelve months, Twitter has been dealing with a huge amount of problems. Many of these have centered around leadership. Elon Musk is now very much in charge of Twitter though, and like any […]

Tips for writing post captions

Sahail Ashraf posted on 19 April 2023 Read

If you’re creating posts that can use captions (such as on Instagram) then you’d better be doing it right. Here are a few key tips to help. Part of getting your social media posts right is creating the right captions. You need to capture the attention of audiences in a world where attention spans are […]

10 benefits of social media for business

Sahail Ashraf posted on 17 April 2023 Read

We all know social media is important for business, but every now and then we need to be reminded why it is important. Check out this list for a refresher. While it may be difficult to remember a time when social media wasn’t around, it’s even more challenging to imagine a business not using it. […]

TikTok provides advice on growing reach through communities

Sahail Ashraf posted on 14 April 2023 Read

TikTok offers new advice on tapping into some more ‘niche’ communities as part of your overall campaign. And it’s actually very useful. As the most fascinating social media platform around at the moment, TikTok could have just sat back and watched more users pile through its virtual doors. But it consistently supplies meaningful advice for […]

How to use hashtags in 2023

Sahail Ashraf posted on 12 April 2023 Read

Hashtags continue to be a great way to build engagement in social media marketing. But how can you ensure you get the most out of the process in 2023? Hashtags have been consistent in delivering value to marketers for years. They are easy to understand, and easy to implement. Once you know the value, you […]

April 2023 social media news roundup

Team Locowise posted on 5 April 2023 Read

INSTAGRAM Advertisers will be able to build awareness of upcoming events with new ‘reminder ads’. This will make it easier for businesses to announce and remind people of events, as users who have opted to receive a reminder will be notified three times. Ads appearing in search results are also currently being tested. Learn more […]

LinkedIn unleashes AI for profiles

Sahail Ashraf posted on 23 March 2023 Read

LinkedIn has been pushing ahead with using AI on the platform. Recent shared content creation has caused some concern. Now, it’s letting you use bots to create a profile. Over the last few months you may have noticed that AI has been in the news. The technology is progressing so quickly that new ways of […]

Top not for profits on social media

Sahail Ashraf posted on 21 March 2023 Read

It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]

The Role of Social Media Experts

Team Locowise posted on 20 March 2023 Read

Discover insights into the role of social media managers from 100 experts worldwide.

YouTube Shorts: Everything You Need To Know

Sahail Ashraf posted on 17 March 2023 Read

YouTube Shorts are now firmly established on social media. But some marketers are still not fully on board. They’re versatile and fun to create. Here’s our guide. YouTube Shorts are relatively new, but they have already made the platform a lot more fun to be around. However, getting the most out of the opportunity requires […]

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