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Facebook is changing the names of Instagram and WhatsApp
Sahail Ashraf posted on 1 October 2019 Read
Some rather intriguing news has just come out from the world of Facebook. The social media giant has recently announced it is actually changing the names of two of its biggest properties. Facebook apparently intends to change the names of Instagram and WhatsApp. These two platforms are incredibly popular, with Instagram being responsible (mostly) for […]
Our Favourite Summer Social Campaigns
Sahail Ashraf posted on 24 September 2019 Read
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Social Media Round Up August 2019
Sahail Ashraf posted on 17 September 2019 Read
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
The Hottest Travel Trends On Social This Summer
Sahail Ashraf posted on 10 September 2019 Read
Travelling has never been easier. Routes are opening up left, right and centre, and more and more people are finding travel affordable. With this has come the trend of travellers to post their journeys and visits online. It’s a huge trend, and it really has become big in 2019, with other ‘meta trends’ flourishing within […]
Are Hashtags Still Relevant?
Sahail Ashraf posted on 3 September 2019 Read
If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head […]
Social Media Tips For Startups
Sahail Ashraf posted on 27 August 2019 Read
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]
Airports Doing It Right On Social Media
Sahail Ashraf posted on 20 August 2019 Read
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]
Facebook to make changes to business profiles
Sahail Ashraf posted on 13 August 2019 Read
Facebook has just made it clear that it is going to change how information about businesses is displayed. The platform has long been a favourite for small businesses, and this has meant that small businesses have seen some great returns. But the changes Facebook is planning to make are actually going to be noticeable, and […]
Storytelling on Instagram
Sahail Ashraf posted on 6 August 2019 Read
Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. The good news about Instagram is that it has morphed […]
Brands on Social who Pushed the Women’s World Cup
Sahail Ashraf posted on 30 July 2019 Read
The FIFA Women’s World Cup attracted a lot of attention. This is a pleasing and long-overdue development, but it also has some connected news that makes it even more exciting. And the excitement comes for brands who have developed a strategy around the event. We thought we would take a look at a few of […]
Social Media Round Up June 2019
Sahail Ashraf posted on 23 July 2019 Read
It was one of the hottest months on record in some countries, and June had its fair share of news items around the wonderful world of social media marketing. Nothing necessarily groundbreaking here, just tweaks and new experiences here and there that should make the social media marketer’s job a little easier, or at least […]
Facebook Pages can now really be part of the community
Sahail Ashraf posted on 9 July 2019 Read
Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can gain more of a positive experience from being involved. Within […]
Instagram Growth And Engagement For Q1 2019
Sahail Ashraf posted on 2 July 2019 Read
Everyone loves Instagram. The millions of users love it. The media love it. It’s very much the favoured platform for the young and hip segment of social media users. And the exciting thing is that it is continuing to grow. It keeps making leaps forward in various areas, while still managing to provide value to […]
Content: Quality Over Quantity
Sahail Ashraf posted on 25 June 2019 Read
Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The creation of content that works has never been as challenging and competitive as it is right now. If brands aren’t on top of their game in this area, the consequences are pretty immediate. However, content […]
Social Media Roundup: What Happened in May 2019?
Sahail Ashraf posted on 18 June 2019 Read
In social media, it’s important to remember that it is a fast-moving arena.This is vital if you’re going to understand it and how to use it as a method for building a community. This also means that every month brings a whole new crop of updates and improvements that social media providers make. Sometimes they […]
Digital Report Snapshot
Sahail Ashraf posted on 4 June 2019 Read
As you may know, Locowise was quite heavily involved in the Global Digital Overview Report 2019. There was a ton of insights in the report, with many areas that brands and marketers can learn more from and adapt the new knowledge to their own campaigns and plans. We thought we’d focus on another area of […]
Facebook Growth And Engagement For April 2019
Sahail Ashraf posted on 28 May 2019 Read
This is our regular growth and engagement study for Facebook, focusing on April 2019. As regards engagement, it’s no surprise to find that video engagement is still a dominating force, Our benchmark study shows that engagement with video content was 5.76% in April. That’s an incredible amount, and shows just how much video is at […]
Will Ethical Cosmetics Brand Lush Set A New Standard On Social?
Sahail Ashraf posted on 21 May 2019 Read
It will not have escaped the attention of any social media professionals that marketing on social has had a significant sea change in the last few years. The bottom line is that much of the truly lucrative social media work is done on third-party platforms such as Facebook and Instagram. Brands have to invest the […]
IGTV: Coming To A Feed Near You
Sahail Ashraf posted on 14 May 2019 Read
Instagram TV (IGTV) was never a bad idea. It was simply an idea that made sense initially, but very quickly found itself reliant on user numbers. Without millions of users, it is threatening to go the same way as other failed platforms. It needs people to visit it and engage with it. That is where […]
Facebook Wants To Take Privacy Further
Sahail Ashraf posted on 7 May 2019 Read
If there’s one issue that Facebook has struggled with in recent months it’s privacy. The Cambridge Analytica scandal broke last year and caused a huge headache for Mark Zuckerberg’s company. Since that difficult period, Zuckerberg has been constantly reassuring users that his platform is safe and their data is secure. Facebook has introduced a slew […]