TikTok launches new platform for brands

Sahail Ashraf posted on 18 March 2021 Read

TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]

What’s missing from your socials?

Sophie Beard posted on 16 March 2021 Read

2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]

No More Page Likes For Facebook

Sahail Ashraf posted on 12 March 2021 Read

In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]

The invite-only app: Clubhouse

Sahail Ashraf posted on 10 March 2021 Read

Clubhouse is already popular, even though it is invite-only. With a few features that you may not expect or even feel comfortable with, is it an app that brands can use? Clubhouse is a still-new app that has created a ton of buzz. It has a number of features that make it very different from […]

Top 10 Facebook pages in Singapore

Sophie Beard posted on 8 March 2021 Read

Here at Locowise, we decided to discover which are the top 10 performing Facebook pages in Singapore We ranked the Facebook pages by number of followers. We’ve also included our proprietary Brand Score which takes all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and […]

What Could Apple iOS14 Update Mean For Facebook Ads?

Sahail Ashraf posted on 3 March 2021 Read

Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]

Dealing with negative Facebook comments

Sophie Beard posted on 1 March 2021 Read

As brands, the last thing we all need on social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. So how should you deal with negativity? There are numerous […]

Digital 2021 Global Report – What can we learn?

Sophie Beard posted on 24 February 2021 Read

As a trusted partner Locowise supplied data for the Digital 2021 Global Report, published by Datareportal in partnership with We Are Social and Hootsuite. The insights presented in this report will benefit your digital strategies, we share how below. In 2020 we all went through, in one way or another, a ‘digital revival’. Covid-19 introduced […]

Successfully launch your Facebook page in 10 easy steps

Sophie Beard posted on 22 February 2021 Read

Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started. RESEARCH AND UNDERSTAND YOUR AUDIENCE Before starting the page, lay the groundwork by researching and understanding the audience that […]

Instagram Launches New ‘Professional Dashboard’

Sahail Ashraf posted on 19 February 2021 Read

Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not? Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional […]

21 ways to increase Instagram followers

Sophie Beard posted on 15 February 2021 Read

Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]

Top 5 points to include in your social report

Sophie Beard posted on 11 February 2021 Read

Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you […]

LinkedIn introduces Product Pages

Sahail Ashraf posted on 8 February 2021 Read

LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, because when LinkedIn first arrived, […]

Is Facebook getting old?

Sophie Beard posted on 5 February 2021 Read

Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the world for such a huge platform, but it could be the start of a problem. Facebook has had a tumultuous time over the last couple of years. It has had scandals to deal with, as […]

TikTok is testing longer videos

Sahail Ashraf posted on 3 February 2021 Read

TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]

Digital Marketing Trends in 2021

Sahail Ashraf posted on 2 February 2021 Read

How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange one, and it has meant […]

Is Reddit finally growing up?

Sahail Ashraf posted on 28 January 2021 Read

A weird niche site that quickly became a community of millions, Reddit has done well. Now it is looking to grow, pushing ad spend to brands and generally focusing on entering the same playing field of Facebook, Instagram and the rest. It has a long way to go, but will it even make it? Something […]

Snapchat Spotlight: A TikTok Killer?

Sahail Ashraf posted on 28 January 2021 Read

Spotlight is the new kid on the short form video scene, and therefore an automatic rival to TikTok. However, it has one twist that makes it instantly attractive to creators. Does this mean it will actually beat TikTok? One of the biggest success stories in social media over the last few months is TikTok. Fun […]

Proud to be trusted data partner for the Digital 2021 Global Report

Laura Sensecall posted on 28 January 2021 Read

In partnership with We Are Social & Hootsuite, data supplied by Locowise has been published as part of a Digital 2021 report. The report highlights how connected tech has become an even more essential part of people’s lives over the past year. To say there have been unexpected, substantial changes to people’s lives over the […]

Why social media reporting should be automated. How does it help agencies?

Sahail Ashraf posted on 17 December 2020 Read

More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that don’t have time to manage […]

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