LinkedIn introduces Product Pages

Sahail Ashraf posted on 8 February 2021 Read

LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, because when LinkedIn first arrived, […]

Is Facebook getting old?

Sophie Beard posted on 5 February 2021 Read

Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the world for such a huge platform, but it could be the start of a problem. Facebook has had a tumultuous time over the last couple of years. It has had scandals to deal with, as […]

TikTok is testing longer videos

Sahail Ashraf posted on 3 February 2021 Read

TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]

Digital Marketing Trends in 2021

Sahail Ashraf posted on 2 February 2021 Read

How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange one, and it has meant […]

Is Reddit finally growing up?

Sahail Ashraf posted on 28 January 2021 Read

A weird niche site that quickly became a community of millions, Reddit has done well. Now it is looking to grow, pushing ad spend to brands and generally focusing on entering the same playing field of Facebook, Instagram and the rest. It has a long way to go, but will it even make it? Something […]

Snapchat Spotlight: A TikTok Killer?

Sahail Ashraf posted on 28 January 2021 Read

Spotlight is the new kid on the short form video scene, and therefore an automatic rival to TikTok. However, it has one twist that makes it instantly attractive to creators. Does this mean it will actually beat TikTok? One of the biggest success stories in social media over the last few months is TikTok. Fun […]

Why social media reporting should be automated. How does it help agencies?

Sahail Ashraf posted on 17 December 2020 Read

More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that don’t have time to manage […]

Instagram adds new branded content choices. And on Reels too

Sahail Ashraf posted on 15 December 2020 Read

Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create and share highly visual content. […]

Twitter delays ‘Fleets’. Why, and what is it?

Sahail Ashraf posted on 14 December 2020 Read

Twitter has delayed it’s ‘Fleets’ feature. Now only some people have it. Why was it delayed? And is it useful? Over the past couple of years, and especially on the more popular social media channels, short-lived content has been popular. Instagram and Facebook have both made it possible for you to create a ‘story’ that […]

10 Top success tips for social media managers in 2021

Sahail Ashraf posted on 11 December 2020 Read

2021 looks like a busy year for everyone. For social media managers there is a lot to be getting on with too. Here, we present some success tips for managers in the twelve months ahead. With 2021 fast approaching, it’s important to get a handle on what we plan to do with social media. For […]

LinkedIn releases ‘Top Voices’ for 2020. Can brands learn anything?

Sahail Ashraf posted on 10 December 2020 Read

LinkedIn has released it’s Top Voices list for 2020. Who is on it, and why? And can brands learn lessons here? LinkedIn keeps surprising us. It has still stayed relevant and important over the past few years, even as younger, hipper platforms go from strength to strength and capture the attention of the media. LinkedIn […]

How to use video in holiday social media

Sahail Ashraf posted on 8 December 2020 Read

Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you can expect to see a […]

Facebook moves closer to social VR with Horizon

Sahail Ashraf posted on 27 October 2020 Read

Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]

Twitter is cutting down on pointless retweets

Sahail Ashraf posted on 20 October 2020 Read

Retweeting has been popular since Twitter arrived. But it has been abused. Now Twitter has put measures in place to make manic retweeters think twice. Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced […]

Not Christmas Yet, but Facebook Wants Marketers Ready

Sahail Ashraf posted on 14 October 2020 Read

Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and […]

How to use Instagram Reels to market your business

Sahail Ashraf posted on 6 October 2020 Read

Reels is the latest social media darling. It has huge similarities to TikTok, and already has plenty of fans. How can it be used for social media marketing? And is it hard to do? Reels is the relatively new Instagram platform that allows videos to be made and shared just like TikTok does. It is […]

Facebook testing TikTok clone in it’s feed

Sahail Ashraf posted on 29 September 2020 Read

Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]

LinkedIn creates guide for social media managers and professionals

Sahail Ashraf posted on 23 September 2020 Read

LinkedIn has always helped users with guides and advice. Now it’s brought out a brand new guide for social media managers. Is it worth a read? LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to make sure it is more […]

Facebook is pushing hashtags again. Why?

Sahail Ashraf posted on 15 September 2020 Read

Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving. The whole thing happened at the beginning of […]

Google lifts the lid on how YouTube search works

Sahail Ashraf posted on 8 September 2020 Read

Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform online, and YouTube is beloved […]

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