TikTok Business Creative Hub

Sophie Beard posted on 3 May 2021 Read

TikTok has introduced a free in-app Hub for all Business Accounts. Offering guidance on content creation and showcasing trending content to provide inspiration to TikTok Creators, the Hub features the Business Content Guide and a Video Showcase. To access the Hub visit the ‘Business suite’ section of the ‘Settings and privacy’ menu on the app. […]

European Super League, the social media reaction

Sophie Beard posted on 30 April 2021 Read

On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? We’ve looked at the Facebook pages for six of the clubs, […]

Latest Pinterest News: Creator Code for positivity

Sophie Beard posted on 30 April 2021 Read

Pinterest has announced the upcoming launch of a Creator Code, introduced with the aim to keep Pinterest as a ‘positive and inspiring place’. Creators with Story Pin access will be asked to accept the rules of the Code to acknowledge their responsibility in maintaining the values of the platform. What are the new Creator Code […]

Latest TikTok News: Playlists feature introduced

Sophie Beard posted on 28 April 2021 Read

TikTok has been introducing a new Playlists feature to Creators. This enables public videos to be grouped into themed collections. Each collection can be named and is displayed on your profile. The videos within the playlist carry onto the next, helping Creators who need longer than the 60 seconds currently available for each video as […]

Facebook guidance for iOS14

Sophie Beard posted on 27 April 2021 Read

With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]

#FreeCuthbert… legal spat turned marketing success?

Sophie Beard posted on 26 April 2021 Read

Colingate has gripped marketers and the public alike. Aldi has turned a legal battle into a social media marketing campaign. We look into how they’ve done it, what impact it’s had on their social channels, and what else we can expect to see. M&S recently announced that they would be taking legal action against Aldi’s […]

Clubhouse: The Tipping Point for Brands?

Sahail Ashraf posted on 26 April 2021 Read

Clubhouse is growing. And it’s coming to Android soon. But will it make a difference for brands that want to grow their audience? We take a look at the phenomenon. Clubhouse is rumoured to be coming to Android in May. This is big news. The audio-only online community app has so far pulled in close […]

Twitter rebrands their advertising product suite

Sophie Beard posted on 23 April 2021 Read

Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories. These changes will come into place over the next few months. The new categories, as shared by Twitter: Promoted Ads: […]

Global Digital Report – April Statshot

Team Locowise posted on 22 April 2021 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest April Statshot highlights how social media adoption has continued to accelerate as internet users now equate to more than 60% of the world’s total population. And, more than half a billion […]

Clubhouse Faces Competitors

Sahail Ashraf posted on 21 April 2021 Read

Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]

Latest Instagram News: Remixing the stories

Sophie Beard posted on 19 April 2021 Read

Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]

Clubhouse, Facebook Hotline will soon be dropping in

Sophie Beard posted on 16 April 2021 Read

Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]

New LinkedIn profile features

Sophie Beard posted on 14 April 2021 Read

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming a Social Media Manager, to […]

10 LinkedIn Metrics You Should Be Tracking

Sahail Ashraf posted on 12 April 2021 Read

When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would argue that LinkedIn was all […]

Latest TikTok News: New video editor

Sophie Beard posted on 8 April 2021 Read

TikTok Creators can now produce content even easier with the new video editor. How do you use it? We take a look. TikTok is helping creators to produce content quickly and easily using their new video editor. The new tool provides marketers with a range of editing features including adding music, fonts, colours, subtitles and […]

200 new emojis for iPhone users

Sahail Ashraf posted on 6 April 2021 Read

Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]

Latest LinkedIn news: new freelance marketplace platform

Sahail Ashraf posted on 31 March 2021 Read

LinkedIn has added plans for a new platform, aimed at freelancers finding and working with new clients. LinkedIn now has over 750 million members (Kinsta.com). This makes it a great place to network and do business. However, it was a very popular platform last year, more so than usual. This is because more and more […]

Wise Up!

Team Locowise posted on 30 March 2021 Read

Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]

BIG DATA ANALYTICS AND SOCIAL MEDIA

Sophie Beard posted on 22 March 2021 Read

The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]

Facebook tests Reels sharing to Facebook News Feeds

Sahail Ashraf posted on 19 March 2021 Read

Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]

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