New LinkedIn profile features

Sophie Beard posted on 14 April 2021 Read

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming a Social Media Manager, to […]

10 LinkedIn Metrics You Should Be Tracking

Sahail Ashraf posted on 12 April 2021 Read

When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would argue that LinkedIn was all […]

Latest TikTok News: New video editor

Sophie Beard posted on 8 April 2021 Read

TikTok Creators can now produce content even easier with the new video editor. How do you use it? We take a look. TikTok is helping creators to produce content quickly and easily using their new video editor. The new tool provides marketers with a range of editing features including adding music, fonts, colours, subtitles and […]

200 new emojis for iPhone users

Sahail Ashraf posted on 6 April 2021 Read

Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]

Latest LinkedIn news: new freelance marketplace platform

Sahail Ashraf posted on 31 March 2021 Read

LinkedIn has added plans for a new platform, aimed at freelancers finding and working with new clients. LinkedIn now has over 750 million members (Kinsta.com). This makes it a great place to network and do business. However, it was a very popular platform last year, more so than usual. This is because more and more […]

Wise Up!

Team Locowise posted on 30 March 2021 Read

Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]

BIG DATA ANALYTICS AND SOCIAL MEDIA

Sophie Beard posted on 22 March 2021 Read

The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]

Facebook tests Reels sharing to Facebook News Feeds

Sahail Ashraf posted on 19 March 2021 Read

Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]

TikTok launches new platform for brands

Sahail Ashraf posted on 18 March 2021 Read

TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]

What’s missing from your socials?

Sophie Beard posted on 16 March 2021 Read

2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]

No More Page Likes For Facebook

Sahail Ashraf posted on 12 March 2021 Read

In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]

The invite-only app: Clubhouse

Sahail Ashraf posted on 10 March 2021 Read

Clubhouse is already popular, even though it is invite-only. With a few features that you may not expect or even feel comfortable with, is it an app that brands can use? Clubhouse is a still-new app that has created a ton of buzz. It has a number of features that make it very different from […]

Top 10 Facebook pages in Singapore

Sophie Beard posted on 8 March 2021 Read

Here at Locowise, we decided to discover which are the top 10 performing Facebook pages in Singapore We ranked the Facebook pages by number of followers. We’ve also included our proprietary Brand Score which takes all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and […]

What Could Apple iOS14 Update Mean For Facebook Ads?

Sahail Ashraf posted on 3 March 2021 Read

Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]

Dealing with negative Facebook comments

Sophie Beard posted on 1 March 2021 Read

As brands, the last thing we all need on social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. So how should you deal with negativity? There are numerous […]

Digital 2021 Global Report – What can we learn?

Sophie Beard posted on 24 February 2021 Read

As a trusted partner Locowise supplied data for the Digital 2021 Global Report, published by Datareportal in partnership with We Are Social and Hootsuite. The insights presented in this report will benefit your digital strategies, we share how below. In 2020 we all went through, in one way or another, a ‘digital revival’. Covid-19 introduced […]

Successfully launch your Facebook page in 10 easy steps

Sophie Beard posted on 22 February 2021 Read

Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started. RESEARCH AND UNDERSTAND YOUR AUDIENCE Before starting the page, lay the groundwork by researching and understanding the audience that […]

Instagram Launches New ‘Professional Dashboard’

Sahail Ashraf posted on 19 February 2021 Read

Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not? Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional […]

21 ways to increase Instagram followers

Sophie Beard posted on 15 February 2021 Read

Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]

Top 5 points to include in your social report

Sophie Beard posted on 11 February 2021 Read

Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you […]

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