Facebook data tracking

Sophie Beard posted on 19 May 2021 Read

Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]

How to improve your social media content

Sophie Beard posted on 17 May 2021 Read

Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever changing algorithms and it can become […]

Should your brand start a podcast?

Sahail Ashraf posted on 14 May 2021 Read

Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]

Are Influencers Right For Your Brand?

Sahail Ashraf posted on 13 May 2021 Read

Influencers are used by many brands. But they may not always be the best idea. We take a look at how you can tell if Influencers will benefit your brand. In the frenetic rush to get products and services in front of eyeballs, brands continue to turn to Influencers. Influencers have, amazingly, gone from strength to […]

How to use LinkedIn Stories effectively

Sophie Beard posted on 12 May 2021 Read

Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who […]

“Transfer Your Information” with Facebook

Sophie Beard posted on 10 May 2021 Read

Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]

Pew report shows state of social media in 2021

Sahail Ashraf posted on 7 May 2021 Read

The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect […]

Instagram users hide post Like count

Sophie Beard posted on 5 May 2021 Read

Following two years of development we have learnt more about Instagram enabling users to hide their post like count from others. On April 14th the Head of Intagram, Adam Mosseri, tweeted: “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. […]

TikTok Business Creative Hub

Sophie Beard posted on 3 May 2021 Read

TikTok has introduced a free in-app Hub for all Business Accounts. Offering guidance on content creation and showcasing trending content to provide inspiration to TikTok Creators, the Hub features the Business Content Guide and a Video Showcase. To access the Hub visit the ‘Business suite’ section of the ‘Settings and privacy’ menu on the app. […]

European Super League, the social media reaction

Sophie Beard posted on 30 April 2021 Read

On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? We’ve looked at the Facebook pages for six of the clubs, […]

Latest Pinterest News: Creator Code for positivity

Sophie Beard posted on 30 April 2021 Read

Pinterest has announced the upcoming launch of a Creator Code, introduced with the aim to keep Pinterest as a ‘positive and inspiring place’. Creators with Story Pin access will be asked to accept the rules of the Code to acknowledge their responsibility in maintaining the values of the platform. What are the new Creator Code […]

Latest TikTok News: Playlists feature introduced

Sophie Beard posted on 28 April 2021 Read

TikTok has been introducing a new Playlists feature to Creators. This enables public videos to be grouped into themed collections. Each collection can be named and is displayed on your profile. The videos within the playlist carry onto the next, helping Creators who need longer than the 60 seconds currently available for each video as […]

Facebook guidance for iOS14

Sophie Beard posted on 27 April 2021 Read

With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]

#FreeCuthbert… legal spat turned marketing success?

Sophie Beard posted on 26 April 2021 Read

Colingate has gripped marketers and the public alike. Aldi has turned a legal battle into a social media marketing campaign. We look into how they’ve done it, what impact it’s had on their social channels, and what else we can expect to see. M&S recently announced that they would be taking legal action against Aldi’s […]

Clubhouse: The Tipping Point for Brands?

Sahail Ashraf posted on 26 April 2021 Read

Clubhouse is growing. And it’s coming to Android soon. But will it make a difference for brands that want to grow their audience? We take a look at the phenomenon. Clubhouse is rumoured to be coming to Android in May. This is big news. The audio-only online community app has so far pulled in close […]

Twitter rebrands their advertising product suite

Sophie Beard posted on 23 April 2021 Read

Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories. These changes will come into place over the next few months. The new categories, as shared by Twitter: Promoted Ads: […]

Global Digital Report – April Statshot

Team Locowise posted on 22 April 2021 Read

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest April Statshot highlights how social media adoption has continued to accelerate as internet users now equate to more than 60% of the world’s total population. And, more than half a billion […]

Clubhouse Faces Competitors

Sahail Ashraf posted on 21 April 2021 Read

Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]

Latest Instagram News: Remixing the stories

Sophie Beard posted on 19 April 2021 Read

Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]

Clubhouse, Facebook Hotline will soon be dropping in

Sophie Beard posted on 16 April 2021 Read

Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]

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