Competitive benchmarking. Why does it matter and what can it tell you?

Sophie Beard posted on 9 June 2021 Read

If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be able to make the best […]

New LinkedIn features

Sophie Beard posted on 7 June 2021 Read

LinkedIn has announced a collection of new features, designed to make marketers’ lives easier. As virtual events stay on the agenda, LinkedIn has developed a feature for members to promote these more widely and to help users with broadcasting options. “Boost” your posts High performing organic posts can be given a “Boost” to expand audience […]

You have your social media data. Now what?

Sahail Ashraf posted on 4 June 2021 Read

It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]

Social Media Marketers! Our survey is live

Sophie Beard posted on 2 June 2021 Read

Calling all Social Media Marketers, we want to learn more about your role. Our global survey is now live and open to respondents. If you work, or have worked, in social media marketing we’re inviting you to share your experience. How does working in social media compare around the world? Our survey is going to […]

YouTube offers data on video openers

Sahail Ashraf posted on 2 June 2021 Read

YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]

Twitter Spaces opens up to Users

Sophie Beard posted on 31 May 2021 Read

Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]

#FactCheckYourFeed on TikTok

Sophie Beard posted on 28 May 2021 Read

TikTok is encouraging users to #FactCheckYourFeed, a new campaign part of the established #LearnOnTikTok. TikTok aims to encourage users to think critically about content they engage with, both online and in everyday lives, in order to safeguard themselves. In collaboration with creators, public figures and digital media charity The Student View, TikTok will release a […]

Latest Facebook News: You might want to read this first

Sophie Beard posted on 27 May 2021 Read

Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]

How do startups ‘do’ social media?

Sahail Ashraf posted on 26 May 2021 Read

Startups need growth fast. It’s how they work. So it stands to reason that they’d be a good model for all brands to follow. Here’s what we found out. Startups are big news. More and more arrive every year and more and more make it big quicker than expected. A lot of this has to […]

Twitter Tip Jar

Sophie Beard posted on 25 May 2021 Read

Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]

Top tips for your social media reports

Sophie Beard posted on 24 May 2021 Read

Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. We understand that many marketers find reporting difficult, and are unsure what to include or how to approach […]

Who did it first? And does it matter?

Sahail Ashraf posted on 21 May 2021 Read

Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]

Facebook data tracking

Sophie Beard posted on 19 May 2021 Read

Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]

How to improve your social media content

Sophie Beard posted on 17 May 2021 Read

Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever changing algorithms and it can become […]

Should your brand start a podcast?

Sahail Ashraf posted on 14 May 2021 Read

Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]

Are Influencers Right For Your Brand?

Sahail Ashraf posted on 13 May 2021 Read

Influencers are used by many brands. But they may not always be the best idea. We take a look at how you can tell if Influencers will benefit your brand. In the frenetic rush to get products and services in front of eyeballs, brands continue to turn to Influencers. Influencers have, amazingly, gone from strength to […]

How to use LinkedIn Stories effectively

Sophie Beard posted on 12 May 2021 Read

Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who […]

“Transfer Your Information” with Facebook

Sophie Beard posted on 10 May 2021 Read

Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]

Pew report shows state of social media in 2021

Sahail Ashraf posted on 7 May 2021 Read

The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect […]

Instagram users hide post Like count

Sophie Beard posted on 5 May 2021 Read

Following two years of development we have learnt more about Instagram enabling users to hide their post like count from others. On April 14th the Head of Intagram, Adam Mosseri, tweeted: “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. […]

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