Social Performance Measurement For Agencies
Social Performance Measurement For Agencies
Manage your clients, produce and prove value, and win new business
Start your free trial
Build your case: Social media reporting automation
Sophie Beard posted on 28 July 2021 Read
Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to free up more time to […]
Show your client how you’re achieving success
Sophie Beard posted on 26 July 2021 Read
Choose the metrics that matter to show your clients how you’re reaching important KPIs When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which […]
How to make a big impact with a low budget
Sahail Ashraf posted on 23 July 2021 Read
It shouldn’t cost the earth to make an impact on social media. And it doesn’t. We have three great ways to gain traction with social media marketing even if you don’t have the world’s biggest budget. Running social media marketing campaigns on a budget can seem tricky. You have a lot to achieve with a […]
TweetDeck set for an upgrade
Sophie Beard posted on 22 July 2021 Read
TweetDeck, the tool designed to help manage and post to Twitter, is being improved. Twitter has announced an upgraded version is currently being tested with a randomly selected group of users in the US, Canada and Australia. Twitter has shared the update will include enhanced functionality that incorporates more of what you see on Twitter […]
Global Digital Report – July Statshot
Team Locowise posted on 21 July 2021 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The July Statshot Report is an essential read for anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world. The report highlights […]
TIKTOK SHOUTOUTS
Sophie Beard posted on 21 July 2021 Read
TikTok users can now pay for their favourite Creators to send them a Shoutout. The personalised video message is paid for using TikTok Coins. The Creator has three days to either accept or decline the invitation to send a Shoutout, followed by one week to create the clip and send it to the user’s inbox. […]
New to social media? Here’s the top buzzwords you’ll hear
Sahail Ashraf posted on 19 July 2021 Read
If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where nothing really seems to stay […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021 Read
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]
Twitter says goodbye to Fleets
Sophie Beard posted on 15 July 2021 Read
Twitter has announced Fleets will no longer be available from August 3rd. The decision is due to a lack of new people joining the conversation with Fleets. When Fleets launched in November 2017 they were designed to offer “a lower pressure way for people to talk about what’s happening.” Twitter has reassured users that they […]
Control your tweets
Sophie Beard posted on 14 July 2021 Read
Twitter is working on providing users with more control over who tweets are shared with and who can mention you in a post, more details below. Sharing posts Users will be able share their tweets with selected audiences, as opposed to all of their followers. Twitter is working on providing a sub group of ‘Trusted […]
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021 Read
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
‘Smart Crop’ your Facebook videos
Sophie Beard posted on 9 July 2021 Read
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
People in Focus: David Glenwright
Team Locowise posted on 7 July 2021 Read
Welcome to People in Focus, our new series of Q&As shining the spotlight on industry experts in social media. We’re delighted to announce David Glenwright, Head of Training at JC Social Media, as our first guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your […]
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021 Read
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]
Who will you Super Follow?
Sophie Beard posted on 2 July 2021 Read
Twitter’s new Super Follow option is expected to soon be here as testing begins. The feature is designed to give users a way to charge for their content and create an exclusive, members feel. We first learnt about Super Follow in February at Twitter’s Data Analyst Day. And now, app researcher expert, Jane Manchun Wong, […]
LinkedIn offers Company Page Tips
Sahail Ashraf posted on 30 June 2021 Read
LinkedIn has a tradition of being very helpful to its users. Now, it has delivered a whole new set of advice points on how to gain more engagement with your company page. LinkedIn, no matter how unfashionable it may feel for some people, has been working hard on building it’s audience. It’s huge right now, […]
Instagram Reel ads worldwide
Sophie Beard posted on 28 June 2021 Read
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021 Read
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Twitter Spaces: Latest News
Sophie Beard posted on 24 June 2021 Read
By now most of us have heard about the rise in audio social (if you haven’t, watch our video for a quick overview). Clubhouse arguably put the trend in the spotlight, but more recently it appears other social media platforms are starting to storm ahead, particularly Twitter following the launch of Twitter Spaces. Over the […]
Instagram boss Adam Mosseri offers key insights into his platform
Sahail Ashraf posted on 23 June 2021 Read
Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s marketing uses. The panels have […]