Social Performance Measurement For Agencies
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How Pinterest Can Help Grow Your Brand
Sahail Ashraf posted on 26 August 2021 Read
Pinterest is not just about pretty pictures. It is a search engine, and a great place to market your product. We look at how it helps. It was never a good idea to write Pinterest off. It has become one of the most popular social media platforms online, and has merrily pottered along gathering millions […]
How to be successful on TikTok
Sahail Ashraf posted on 24 August 2021 Read
TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]
Snapchat Trends: Insights for your snaps
Sophie Beard posted on 20 August 2021 Read
Snapchat has launched Snapchat Trends, a tool designed to help users find topics performing well on Snapchat. To help boost engagement with audiences within the Snapchat Community, the feature currently shows users the top trends for the US, UK, Canada, and Australia. Users can make use of these insights for product market research, building user […]
Social media predictions for the future of 2021
Sahail Ashraf posted on 18 August 2021 Read
There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]
Clubhouse is now available for all
Sahail Ashraf posted on 16 August 2021 Read
Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]
Twitter is looking a little different
Sophie Beard posted on 13 August 2021 Read
Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]
Planning your social content. Hints and tips
Sahail Ashraf posted on 11 August 2021 Read
How do you plan your social media content? Try the following blueprint to get the most out of the process. Planning your social media content isn’t difficult, but it does require work. In this post we are going to look at some ideas and tips that should help you get the most out of the […]
TikTok Stories are coming
Sophie Beard posted on 9 August 2021 Read
TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]
Online communities. What do they mean for your brand?
Sahail Ashraf posted on 6 August 2021 Read
Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your brand. If done right, you […]
TWITTER PROFESSIONAL PROFILES
Sophie Beard posted on 4 August 2021 Read
Twitter’s new Professional Profile option is expected to soon be here. The profiles are designed to “allow businesses, non-profits, publishers, and creators — anyone who uses Twitter for work — to display specific information about their business directly on their profile.” Alessandro Paluzzi has shared a look at how the feature could look. In the […]
People in Focus: Rebecca Pritchard
Team Locowise posted on 2 August 2021 Read
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Rebecca Pritchard, Marketing Officer at Swansea University, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]
SOUNDMOJIS FOR MESSENGER
Sophie Beard posted on 30 July 2021 Read
Messenger has announced the launch of Soundmojis. These are short audio clips represented by an emoji. Users can find the Soundmojis library, which will continue to be updated, within the chat menu. Facebook has provided the following look at how the feature works: Explaining their decision to give emojis a voice, Facebook says: “It’s a […]
Build your case: Social media reporting automation
Sophie Beard posted on 28 July 2021 Read
Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to free up more time to […]
Show your client how you’re achieving success
Sophie Beard posted on 26 July 2021 Read
Choose the metrics that matter to show your clients how you’re reaching important KPIs When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which […]
How to make a big impact with a low budget
Sahail Ashraf posted on 23 July 2021 Read
It shouldn’t cost the earth to make an impact on social media. And it doesn’t. We have three great ways to gain traction with social media marketing even if you don’t have the world’s biggest budget. Running social media marketing campaigns on a budget can seem tricky. You have a lot to achieve with a […]
TweetDeck set for an upgrade
Sophie Beard posted on 22 July 2021 Read
TweetDeck, the tool designed to help manage and post to Twitter, is being improved. Twitter has announced an upgraded version is currently being tested with a randomly selected group of users in the US, Canada and Australia. Twitter has shared the update will include enhanced functionality that incorporates more of what you see on Twitter […]
Global Digital Report – July Statshot
Team Locowise posted on 21 July 2021 Read
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The July Statshot Report is an essential read for anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world. The report highlights […]
TIKTOK SHOUTOUTS
Sophie Beard posted on 21 July 2021 Read
TikTok users can now pay for their favourite Creators to send them a Shoutout. The personalised video message is paid for using TikTok Coins. The Creator has three days to either accept or decline the invitation to send a Shoutout, followed by one week to create the clip and send it to the user’s inbox. […]
New to social media? Here’s the top buzzwords you’ll hear
Sahail Ashraf posted on 19 July 2021 Read
If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where nothing really seems to stay […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021 Read
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]