New Facebook business tools

Sophie Beard posted on 27 September 2021 Read

Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]

What every marketer needs to know about Facebook

Sahail Ashraf posted on 21 September 2021 Read

Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do with understanding if they are to […]

Social Media Marketer’s Guide To Growing Your Online Presence

Sahail Ashraf posted on 16 September 2021 Read

Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]

How to use Snapchat for your clients

Sahail Ashraf posted on 14 September 2021 Read

If you’re a marketer and you are using Snapchat for clients, a little focus may be required. It is a platform that needs thinking and commitment, but in a different way to other platforms. Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it […]

End of Stories for LinkedIn

Sophie Beard posted on 9 September 2021 Read

LinkedIn Stories, in their current format, will be removed from the platform at the end of September. Having launched LinkedIn Stories just over a year ago, LinkedIn explains that they understand users want something different from the platform than Stories, such as: “You wish videos could live on your profile, not disappear. In developing Stories, […]

How to find new content ideas for your campaigns

Sahail Ashraf posted on 7 September 2021 Read

It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]

Instagram wants to know your birthday

Sophie Beard posted on 2 September 2021 Read

Instagram has started asking users to share their birthdays if they haven’t already shared the information. The development is being implemented to act as a safety feature for young people, and ensure Instagram provides the right experience to the right age group. Explaining the development, Instagram says: “We’ve been clear that we want to do […]

People in Focus: Ben Warren

Team Locowise posted on 31 August 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Ben Warren, Digital Marketing and Communications Executive at Somerset County Cricket Club, as our latest guest. You can read the full Q&A below, or download a PDF version here. 1. Tell us a […]

How Pinterest Can Help Grow Your Brand

Sahail Ashraf posted on 26 August 2021 Read

Pinterest is not just about pretty pictures. It is a search engine, and a great place to market your product. We look at how it helps. It was never a good idea to write Pinterest off. It has become one of the most popular social media platforms online, and has merrily pottered along gathering millions […]

How to be successful on TikTok

Sahail Ashraf posted on 24 August 2021 Read

TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]

Snapchat Trends: Insights for your snaps

Sophie Beard posted on 20 August 2021 Read

Snapchat has launched Snapchat Trends, a tool designed to help users find topics performing well on Snapchat. To help boost engagement with audiences within the Snapchat Community, the feature currently shows users the top trends for the US, UK, Canada, and Australia. Users can make use of these insights for product market research, building user […]

Social media predictions for the future of 2021

Sahail Ashraf posted on 18 August 2021 Read

There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]

Clubhouse is now available for all

Sahail Ashraf posted on 16 August 2021 Read

Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]

Twitter is looking a little different

Sophie Beard posted on 13 August 2021 Read

Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]

Planning your social content. Hints and tips

Sahail Ashraf posted on 11 August 2021 Read

How do you plan your social media content? Try the following blueprint to get the most out of the process. Planning your social media content isn’t difficult, but it does require work. In this post we are going to look at some ideas and tips that should help you get the most out of the […]

TikTok Stories are coming

Sophie Beard posted on 9 August 2021 Read

TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]

Online communities. What do they mean for your brand?

Sahail Ashraf posted on 6 August 2021 Read

Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your brand. If done right, you […]

TWITTER PROFESSIONAL PROFILES

Sophie Beard posted on 4 August 2021 Read

Twitter’s new Professional Profile option is expected to soon be here. The profiles are designed to “allow businesses, non-profits, publishers, and creators — anyone who uses Twitter for work — to display specific information about their business directly on their profile.” Alessandro Paluzzi has shared a look at how the feature could look. In the […]

People in Focus: Rebecca Pritchard

Team Locowise posted on 2 August 2021 Read

Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Rebecca Pritchard, Marketing Officer at Swansea University, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]

SOUNDMOJIS FOR MESSENGER

Sophie Beard posted on 30 July 2021 Read

Messenger has announced the launch of Soundmojis. These are short audio clips represented by an emoji. Users can find the Soundmojis library, which will continue to be updated, within the chat menu. Facebook has provided the following look at how the feature works: Explaining their decision to give emojis a voice, Facebook says: “It’s a […]

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