Social media is a funny thing in that much of it is based on the platform and the ‘media’ that platform contains. For example, Twitter seems to still be constrained by that character limit, even though there are now many ways to get more out of the platform. Facebook is what it is, however it is now becoming a very visual platform. LinkedIn is all about long authority posts and the regular updates. Each platform has its own code when it comes to content.
Many businesses are finding that it is becoming easier to develop a steady stream of images for their content marketing, and these images are actually pretty good quality. They can be evocative and very effective in conveying a brand.