Jordan Hayward posted on 23 September 2022
LinkedIn is a wonderful platform to help grow your business and to network with other like-minded people across the globe.
As a Social Media Manager, your mission (should you choose to accept it) is to increase the reach of your business page by creating fun, engaging, yet professional content and to make connections with people in your chosen industry, to really make your brand stand out amongst the noise.
The big question is – how can you tell you’re doing a good job? What metric equals success? Locowise can help you with a one-stop blog that runs through the best metrics on LinkedIn, and what success in each metric means!
As with most social media platforms, your following are the people who are interested in you the most. They want to know what you’re up to and what’s going on in your business. If you wanted to ensure that people are interested in your brand and want to see more, then you should focus on growing your following.
Whether someone celebrates, likes, supports, loves your content, or they find it funny, insightful or curious – engagement is a huge part of what we do as Social Media Managers. If you want to go a step further and create a group of followers who are motivated enough with your content to pick up their thumbs and react – then focus on how many reactions you get!
Is your brand visual? Do people flock to your company in droves to see the latest product you’ve released, presented in a flash and unique video? If so, then you’ll want to make sure you count your video views. Not only does it show you how many people saw your video, it will also measure things like viewer retention – so you can create more videos in the future tailored to your audience.
Let’s say that your company sells retirement villages for people over 65+, demographics is a quick and easy way to ensure that your messaging is reaching the people it needs to. From here, you can check age, location and gender to figure out if the content you’re putting out there is really resonating with the people it should!
To be the best of the best in your chosen field, you need to connect with people in your chosen field. Much like demographics, if your content or messaging is reaching a different industry to what you’re hoping to reach out to, then something needs to change – stat! Job functions and industries takes those metrics of the people who follow you or visit your profile, so you can see where you’re standing!
LinkedIn’s algorithm has a great way of spreading content to the people it needs to be seen by (provided your content is on point). If you want to ensure that your message is seen far and wide, then impressions is a great metric to keep your eye on. It will calculate how many times a post has been seen, so you can see how far your posts go and make your next move accordingly.
Make sure you understand the metrics before you begin to tailor your content! Now, we release you into the wonderful and wild world of LinkedIn!
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