Social Performance Measurement For Agencies
May 2023 social media news roundup
Team Locowise posted on 2 May 2023
The start of another month means one thing, your social media news recap! It can be hard to keep up with all the latest news, so we’ve pulled the top stories together. Check them out ?
Do you run advertising on Twitter? You now need to subscribe to Twitter Blue or Verified Organisations to continue running your ads. However, brands already spending ‘more than $1,000 per month’ will soon be given gold checkmarks automatically.
Learn more details here.
You can now add 5 links to your Instagram bio. This makes it easier to drive traffic to relevant links for you and your business. You can even choose the order you’d like the links to appear in.
Click here to find out how.
Do you share stories on Facebook? To make it easier, Facebook is testing an automated story-generation process. With images you’ve uploaded to the app, Facebook will use thematic matching to provide templated frames that you can then share with your audience.
More details are available here.
TIKTOK
For Earth Day, TikTok has announced that in line with a new climate change misinformation policy, the platform will remove “climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it.”
To learn more about what TikTok is doing, click here.
Showcase important brand values on your LinkedIn Company Page following the expansion of LinkedIn’s Company Commitments feature. This is designed to support recruitment through job ads by connecting the brand with like-minded staff.
Learn more here.
SNAPCHAT
Snapchat recently held its annual Partner Summit. Snapchat showcased new tools and programs, such as the Snapchat Stories Revenue Share Program. And also shared stats on user behavior.
Discover the details here.
YOUTUBE
Shorts have been updated to bring parity across Android and iOS devices.
Shorts creators on iOS can now select a specific frame to act as the thumbnail for their Shorts clip, Android users have been able to do this since earlier this year. Android users are now also able to reply to a comment with a Short, a feature available for iOS users since February.
Learn more here.
