Link Sticker for all Instagram users

Sophie Beard posted on 29 October 2021

All users are now able to use the Link Sticker feature on Instagram Stories.

The Link Sticker only recently replaced the ‘swipe up’ feature to access a link via Stories. Access was also once limited to users with a certain number of followers or had a verified account. 

So this update will most likely be very welcome by social media marketers. Links allow users to visit a website, sign up to emails, read a blog post and so much more. On the decision, Instagram explains: 

“Today, we’re expanding the ability to add links in Stories to all accounts. Over the years, businesses, creators and change-makers have shown how sharing resources and information can inspire their communities. From organizing and educating around equity, social justice and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now we’re giving access to everyone.”

To access the Link Sticker: 

• Capture or upload content to your story
• Select the sticker tool from the top navigation bar
• Tap the “Link” sticker to add your desired link and tap “Done”
• Place the sticker on your story and tap on the sticker to see colour variations

Instagram also highlights that they are working on ways to customise the sticker so it’s clear what someone will see when they tap your link. To stay up to date with this development, sign up to receive our blogs straight to your inbox.