Latest Pinterest News: Creator Code for positivity

Sophie Beard posted on 30 April 2021

Pinterest has announced the upcoming launch of a Creator Code, introduced with the aim to keep Pinterest as a ‘positive and inspiring place’. Creators with Story Pin access will be asked to accept the rules of the Code to acknowledge their responsibility in maintaining the values of the platform. 

What are the new Creator Code Rules?

• Be kind: Ensure content doesn’t insult or put others down
• Check my facts: Make sure information is accurate and factual
• Be aware of triggers: Practice discretion when it comes to visually sensitive content 
• Practice inclusion: Never intentionally exclude certain groups or communities
• Do no harm: Make sure any call to action or challenge is safe

On the decision to introduce the Code, Evan Sharp, the Co-Founder and Chief Design and Creative Officer at Pinterest says: “We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet’. In that time, we’ve also learned that you need to design positivity into online platforms as deliberately as much as you design negativity out. The Creator Code is a human-centric way for Creators to understand how to be successful on Pinterest while using their voice to keep Pinterest positive and inclusive.”

The Code users will be asked to agree to: