Social Performance Measurement For Agencies
January 2023: Social media news roundup
Team Locowise posted on 9 January 2023
Over the holidays it can be hard to keep up with social media news, so we’ve pulled together some of the top stories we think you may be interested in.
YOUTUBE
The Advertiser Friendly Guidelines have been updated to highlight content eligible for monetization. The guidelines predominately cover illegal and offensive content, updating elements including adult inappropriate language, enabling dishonest behavior, and more.
To encourage more users to share short-term videos, Facebook is making it easier to create Reels. Facebook will be able to turn stories, photos and videos shared into Reels.
Learn how to start sharing Reels here.
What can we expect from Instagram this year? Adam Mosseri has shared a video highlighting what the app is going to focus on.
Tomer Cohen, Chief Product Officer at LinkedIn, has shared how the platform is planning to build new and innovative experiences in 2023. For example, when exploring new career opportunities personalized job listing categories will be displayed, based on location, company, role flexibility, and split roles into different, trend-aligned segments.
Discover all the updates here.
TIKTOK
Have you ever wondered why a TikTok video is recommended for you? TikTok how outlined why its system thinks a video will be of interest to you.
It’s difficult for everyone to keep up with Twitter updates recently, but a recent roundup from Social Media Today has highlighted relaunching swappable feed alternatives and more.
Discover the latest Twitter news here.
