Instagram reel templates

Sophie Beard posted on 28 April 2022

Instagram is testing the ability for users to recreate reels produced by other creators that they like the format of by using them as templates. 

The process, shared by app researcher Alessandro Paluzzi, is expected to work by users selecting ‘Use as template’ on the Reel. This will then create a framework of clips, matching the time stamps of that Reel, for the user to then insert their desired clips and share on their page.

A look at the preview shared by Paluzzi:

While this will prove to be a quick way for users to share Reels with a trending format, the timing of the development is interesting given that Adam Mosseri recently announced the Instagram algorithm is focusing on organic work when ranking content.

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