Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion.
How was it supposed to be used? You created what were essentially fleeting moments of communication and then watched helplessly as they disappeared, never to be found again. This was truly instant messaging. As it grew it found a place in the lives of young people, but it has also begun to gain traction as a marketing tool.
Getting started on Snapchat as a brand is quite easy. It’s what you do with it afterwards that makes all the difference. Let’s take a look at the basics for your brand when it comes to getting started on the platform.