Global Digital Report – October Update

Team Locowise posted on 21 October 2021

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.

The October Statshot Report provides you with essential insights to help guide your strategy for 2022.

We’re proud data partners and recommend you read the full report, available here.

Highlights from this latest update:

▪️Global social media users have reached 4.5 billion. This is 400 million more than this time last year

▪️ Internet users around the world now equates to almost 62% of the world’s population with 4.88 billion users

▪️ TikTok passed the 1 billion active user figure

▪️ The potential ad reach across Facebook Inc.’s platforms now exceeds 3 billion

▪️ 1 billion people in China now use the internet, more than 70 million people started using it over the past year

▪️ The largest ad audience for Snapchat is in India. The number of users in India has surged by 16% over the past three months, Marketers can now reach almost 116 million users here

▪️ Over the past 12 months, the cost of the average CPM (cost per thousand impressions) has increased by more than 33%

▪️ 1 in 5 internet users aged 16-64 now listen to a podcast each week

▪️ The average Instagram engagement rate for business accounts is highest for carousel posts at 1.08%. The lowest is for videos at 0.61%

▪️ The average monthly growth in account followers for Instagram business accounts is +1.69%

▪️ The average Facebook page post engagement rate for pages with fewer than 10,000 fans is 0.29%. For pages with more than 100,000 fans, the engagement rate falls to 0.05%

The full October statshot is available here.