Global Digital Report – July Statshot

Team Locowise posted on 21 July 2021

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.

The July Statshot Report is an essential read for anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world. The report highlights elevated growth in digital use and adoption around the world, creating a variety of opportunities for marketers everywhere. We’re proud data partners and recommend you read the full report, available here.

Key points from this Report:

?  Global mobile users have reached 5.27 billion, equating to just under 67 percent of the world’s total population.

?  The number of mobile users has grown by 2.3 percent over the past year, increasing by 117 million in 12 months – that’s almost 10 million new users per month.

?  Internet users have increased by more than a quarter of a billion since this time last year, registering year-on-year growth of close to 6 percent.

?  There are 4.80 billion internet users around the world today, equating to almost 61 percent of the world’s total population.

?  Social media user numbers have jumped by more than 13 percent since this time last year, with the latest data showing an increase of more than half a billion users in just 12 months.

?  There are now 4.48 billion social media users around the world, which is equal to almost 57 percent of the world’s total population.

?  Average monthly growth in account followers for Instagram business accounts is +1.71%

?  Average Facebook page post engagement rate for pages with fewer than 10,000 fans is 0.39%. For pages with more than 100,000 fans the engagement rate is 0.08% 

?  Average total post engagement vs page fans for link posts on Facebook is 0.05%. The highest engagement rate is seen for status posts at 0.17% 

?  Average daily internet use dropped by almost a minute per day, with people spending roughly 30 seconds less online on computers, and 30 seconds less online on mobile devices.

?  Instagram’s advertising reach has jumped by 100 million users over the past 90 days, representing quarter-on-quarter growth of more than 7½ percent.

?  Average mobile connection speed around the world has increased by 60 percent over the past 12 months. 

The full July Statshot is available here.