Sahail Ashraf posted on 19 August 2022
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022.
A few years ago we published a post on engaging social media post ideas for business. Since then, a lot has changed. For example, the post suggested using Google + to engage audiences. That hasn’t aged well.
So, to reflect the new era, we have decided to take another look at ways to use engaging posts to really bring some buzz into your social media work. We are primarily going to be looking at a few ways to change the way you actually operate on social, rather than the content choices alone.
This can be a great part of social media marketing, and is definitely one that you should be considering when you are trying to bring a little of the human face of your brand.
The easiest example to grapple with concerns a new office layout. Showing your audience that you have changed things for the better, or that you simply move with the times, is a great way to connect.
You may have revamped your website or logo. Showing what the new looks like compared to the old will make for a positive link to your brand and its growth.
Infographics give you information.
The Instructographic adds more value, because it gives you clear instructions on how to solve a problem. Think of a perennial problem your ideal custom has, and then explain, with screenshots and photos if necessary, how to solve it.
For example, if you run a design agency, spend some time working out some step-by-step instructions around problems your clients have with their branding or graphic design issues, for example. You don’t have to present the solution to their problem, just be the expert that knows what to do.
Basically, show off your expertise but in the form of an infographic. It is a little twist on the traditional infographic and it builds even more trust for your brand.
This kind of post has become popular recently, and this is most likely because they are a fun and easy way for users to digest information.
On top of that, they are easy to create. To make the best use of them, continue doing what you are doing on social. This means pulling together behind-the-scenes content, product focus work and all the other kinds of content that work for you on social media.
You may remember ‘Big Data’ from a few years ago. It was quite the trend, and became relevant due to the ability for companies to pull together huge amounts of data and make them useful.
However, what has been interesting this year is the continuing popularity of data-backed posts. On social media, posts that have data behind them bring more authority and more impact, with people more likely to engage with content that has hard facts behind it.
Make it part of your social media marketing work to create content that has hard data behind it. This can be data from surveys, customer feedback or data that develops from work that you do. It is a sound way of building authority and is definitely becoming more prevalent in 2022.
Yes, videos. But make sure they are short.
Short-form videos are very much the only way to go on the majority of social-media platforms. YouTube is a different beast, and you will always find that you can breathe out a little on that platform, but video should be leaning towards short-from.
There is no excuse now, anyway, as brands move to content that can be cut and edited within seconds. Many brands even spend a lot of their video time on phones and other mobile devices, which have editing pretty much built in.
Short-form videos can do wonders for engagement. With the rise of TikTok and an entire generation that is used to short, snappy content, it is a prime vehicle for boosting your presence online.
This may not apply to larger brands (or it might) but selfie videos are a great way to bring engagement.
It is also something that your competitors may not yet have completely jumped into. Using a phone to take a selfie video (with you or a colleague facing the camera) brings the human factor into your content. Think about the recent surge of TikTok and BeReal as examples of people wanting authenticity as opposed to corporate blandness.
It may not be for everyone, but it is certainly a powerful way of occasionally creating authentic content for your output.
Apart from a certain Google product, most of the other ideas from our earlier post still hold water today. Generally speaking, it’s now about trying new things.
Authenticity is key. So many social media users are turned off now by stuff that seems set up and manufactured. Maybe we have reached the tipping point with BeReal.
The more authentic you can be, the more likely you will still see engagement on social media. It’s all about stepping outside what you normally do and trying something new.
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