Digital 2024 July Global Statshot Report

Team Locowise posted on 1 August 2024

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater.

With more than 400 slides to explore, we’ve pulled together some of the top stories within the report:

Navigating the Digital News Landscape: Key Trends and Insights

• Importance of online news trends: These trends offer valuable insights into how people discover, consume, and share online content. They reveal audience preferences and behaviours, which are crucial for marketers and content creators to understand and adapt to.

• Implications for marketers: News trends provide essential insights into the value audiences place on truth, facts, and information that affects their personal wellbeing, prosperity, and liberty. This understanding helps marketers gauge societal mood and the broader context in which their content will appear.

• Advertising relevance: News outlets remain a top choice for many advertisers worldwide. Understanding audience sentiment towards these channels is critical for effective ad placement and strategy.

• Key resources: The Reuters Institute for the Study of Journalism (RISJ)’s Digital News Report has become an annual must-read. The 2024 edition, along with data from GWI, Similarweb, data.ai, and Google Trends, provides a comprehensive view of the digital news landscape.

• Declining interest in news: One of the most significant findings is that interest in news continues to decline. Less than half of adults surveyed in the RISJ research say they are either “extremely” or “very” interested in news. This shift has major implications for content strategy and audience engagement.

• Broader implications: These trends affect how people perceive and interact with information, influencing everything from personal decision-making to societal attitudes. For marketers, understanding these shifts is crucial for crafting relevant and engaging content.

• Evolving media landscape: As news consumption habits change, so too must strategies for content creation, distribution, and advertising. Staying informed about these trends is essential for navigating the rapidly changing digital media ecosystem.

• In-depth analysis: The full report, available on DataReportal, offers a deep dive into these trends, providing professionals with the detailed information they need to make informed decisions in their digital strategies.

• Continuous monitoring: Given the rapid pace of change in the digital world, it’s crucial to continuously monitor and adapt to these trends. What works today may not be as effective tomorrow, making ongoing analysis and strategy adjustment essential.

Making Sense of AI Use: Current Trends and Challenges

• Data scarcity: One of the main challenges in reporting on AI use is the lack of reliable, consistent, and comparable behavioural metrics. This scarcity makes it difficult to present comprehensive data on AI adoption in our regular reports.

• Integrated AI: Many AI tools are integrated into broader systems, such as Google’s Gemini in Workplace apps, Microsoft’s Copilot in Windows, and Adobe’s AI functionality in Creative Cloud. This integration makes it challenging to quantify specific AI usage within these platforms.

• Standalone AI tools: For “standalone” AI-powered services, web traffic and mobile app usage data can provide meaningful insights. ChatGPT emerges as a clear leader in this category.

• ChatGPT’s web traffic: According to Similarweb, chatgpt.com attracted over 300 million unique monthly visitors in June 2024, with a 5% increase from May. Total visits reached almost 2.9 billion, suggesting both new user acquisition and increased usage by existing users.

• Alternative data sources: Semrush reports an even higher figure of 430 million unique visitors to ChatGPT’s website in June 2024, although both Semrush and Similarweb align on total site traffic at around 3 billion visits.

• Mobile app success: Data.ai reports that ChatGPT’s mobile app had over 180 million monthly active users in June 2024, growing at a similar rate to its web traffic.

• Potential growth: Based on current trends, ChatGPT could potentially reach half a billion active users sometime during 2025.

• In-app purchases: ChatGPT has seen significant growth in in-app purchases, with consumer revenues jumping by more than 50% between March and May 2024 compared to the previous three-month period.

• Future revenue potential: While still far from top earners like TikTok, the rapid growth in ChatGPT’s in-app earnings indicates the potential for AI to generate substantial consumer revenues alongside enterprise income.

• Ongoing monitoring: Given the rapid evolution of AI technology and its adoption, continuous monitoring of these trends is crucial for understanding the changing landscape of AI use in daily life and business contexts.

Wish to dive deeper into the insights for context and analysis by reading the full report? You can do it for free!