Social Performance Measurement For Agencies
How Social Media Analytics Can Help You Discover Major Issues With Your Brand
Ivan Ivanov posted on 13 December 2017
The most popular use of social media analytics is for the review of a campaign ran on a particular platform. Of course, digital marketing agencies and experts across the globe also use insights in a variety of different ways. Some check how the competitors of their clients are doing, while others use market reports to […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
12 Steps To Effortlessly Include YouTube Into Your Social Media Strategy
Ivan Ivanov posted on 28 August 2017
Here on this blog, we often talk about the importance of video on social media. We’ve also discussed how easy it might be to recycle video content across multiple different platforms. Thus, it should come as no surprise that we are now going to help you out to easily create a YouTube content strategy around […]
The Meta Study: How Social Media Platforms Do Social Media Marketing
Ivan Ivanov posted on 25 July 2017
Last week we introduced a new feature to our platform. For those unaware, Market Audits on Locowise allow you to easily perform an audit of a brand and compare the results with the competitors. Providing the information in easily editable PPT presentations and PDF for your convenience, the Market Audit is an easy way to […]
How To Make YouTube Work For You (A Guide For Brands)
Ivan Ivanov posted on 24 July 2017
The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies outside of the media spectrum often avoid building a proper […]
The New Authenticity On Social Media
Sahail Ashraf posted on 21 July 2017
It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]
How To Reuse And Recycle Your Video Content Across Different Social Media Platforms
Ivan Ivanov posted on 13 July 2017
Just a decade ago, each and every social media platform was different at its core. Twitter had hashtags, Facebook was more personal, and when Instagram launched in 2010, it was all about sharing and liking photos. Today, the lines between the biggest social networks have blurred to the point of evaporation. While each and every […]
Brands Boycotting YouTube: Is This The Right Time To Invest In YouTube Ads?
Ivan Ivanov posted on 8 May 2017
The past few months have been rather hectic at YouTube. The world’s second biggest search engine and the largest video sharing platform was boycotted by numerous corporations resulting in supposed billion dollar losses. After the proof of advertisements showing on racist and propaganda videos, some of the biggest brands in business decided to stop their […]
YouTube Stunts That Killed (Try This At Home)
Catherine Hayden posted on 10 March 2017
Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]