Social Performance Measurement For Agencies
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]
Twitter’s Latest Attempt To Clean Up It’s Act
Sahail Ashraf posted on 14 August 2018
Twitter is a platform that is often in the bad books. It has been particularly vulnerable to bots in recent years, and setting up fake accounts is easy. Of course, these people (and bots) tend to get discovered by Twitter, but it still makes for a fairly unsafe environment for other users. In the past, […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling
Sahail Ashraf posted on 4 May 2018
As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as a place to ‘game’ the system. At its worst, Twitter […]
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
The Use Of Live Dashboards For Multiple Social Media Accounts
Ivan Ivanov posted on 23 March 2018
In Locowise, the live dashboard is a useful tool that allows digital marketing agencies to track the performance of multiple social media accounts with near-instant updates. It keeps an eye on the movement of different analytics and shows it in a highly visual manner. Easily customizable, it is one of the features of our social […]
The Difference In Social Media Monitoring For Agencies
Ivan Ivanov posted on 21 March 2018
Social media is at the forefront of innovative digital marketing. In less than ten years social networks that were designed to allow us to communicate more easily have become prime sources of information for over 1.49 billion people worldwide and counting. And part of what empowers companies in this new information age is the difference […]
Tracking Social Media Analytics: A How-To Guide For Marketers
Ivan Ivanov posted on 16 March 2018
Learning how to track social media analytics can be extremely beneficial to any digital marketer. Tools, such as our very own Locowise, provide you with the means. Yet, the actual analytical planning and social media tracking process is down to the individual expert or agency. As a marketer, it is your responsibility to manage the […]
10 Ways To Use Instant Social Media Reports
Ivan Ivanov posted on 14 March 2018
Working as a part of a social media agency, you would often need to create multiple reports for clients. Whether this would be in relation to the analytics and performance measurement of a brand or a market audit to quickly grab the attention of a potential client, reports and audits are at the core of […]
How To Streamline Social Media Management For Multiple Clients
Ivan Ivanov posted on 12 March 2018
Social media management for multiple clients requires dedication, focus and an effortless workflow process. Both agencies and individuals often find themselves overwhelmed by the seemingly small components that make up a bigger social media marketing strategy. From tackling multiple different industries at a time, through campaign-specific goals, it’s easy to get lost in the process […]
How To Keep Track Of Multiple Social Media Accounts For Clients
Ivan Ivanov posted on 9 March 2018
One of the biggest issues digital marketing agencies get to tackle on a daily basis is keeping track of the numerous social media accounts and profiles of their clients. For a company to be successful, the in-house process should be as smooth as possible. From the actual sale, through the successful deal to the start […]