Social Performance Measurement For Agencies
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]
Twitter’s Latest Attempt To Clean Up It’s Act
Sahail Ashraf posted on 14 August 2018
Twitter is a platform that is often in the bad books. It has been particularly vulnerable to bots in recent years, and setting up fake accounts is easy. Of course, these people (and bots) tend to get discovered by Twitter, but it still makes for a fairly unsafe environment for other users. In the past, […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling
Sahail Ashraf posted on 4 May 2018
As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as a place to ‘game’ the system. At its worst, Twitter […]
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
The Top Performing Beverage Brands On Twitter
Sahail Ashraf posted on 25 January 2018
Today we will have a look at the top performing Twitter pages on Locowise Brand Leaderboard with a particular focus on the beverage industry. Personally, when I think of popular beverages known not only in the USA but worldwide, brands like Coca-Cola, Pepsi, Red Bull come to mind, right? And I am not entirely wrong […]
10 Social Media Trailblazers
Sahail Ashraf posted on 18 January 2018
The world of social media is one where to emulate the success of a genius campaign is a huge effort. It’s a doable thing of course, it just takes time, and a clear view as to how the amazing social media campaign you are emulating can be scaled down or altered to fit your client’s […]