Social Performance Measurement For Agencies
Instagram Growth And Engagement For March 2018
Sahail Ashraf posted on 20 April 2018
Here we are again with our look at the performance of Instagram as a branding tool, as well as our news highlights for March. First up, we’ll crunch the numbers… We’ve introduced a new grade card feature to measure the health of growth and engagement for Instagram profiles. We use our own judgement for three […]
March Has Not Been A Great Month For Facebook
Sahail Ashraf posted on 18 April 2018
March for Facebook wasn’t exactly a walk in the park. The trust that Facebook has built its future on seemed to take a huge dive when the Cambridge Analytica thing broke. And because it was such a huge part of what happened to the company in March, we’re going to focus on that first. But […]
So How Did It Go On Instagram In February?
Sahail Ashraf posted on 28 March 2018
February means Spring is starting to arrive, but how did the month on Instagram compare to January? Let’s take a look at our Instagram growth and engagement. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: growth, engagement and post types. The three areas are graded and […]
Facebook Reach Down But Engagement Up As The New Algorithm Kicks In
Sahail Ashraf posted on 26 March 2018
A report on Facebook growth and engagement for brands in February 2018. Before we dive into what happened on Facebook in February 2018, let’s, as always, crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas […]
So What The Hell Just Happened? (Facebook January 2018 Edition)
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
So What The Hell Just Happened? (Instagram January 2018 Edition)
Sahail Ashraf posted on 19 February 2018
Before we jump into Instagram and what happened to it in January, we thought we’d do the usual and go through our stats and figures on the platform. We’ve also introduced a new grade card approach, which should help you and your clients see how it’s improving (or not) as a platform. Let’s get started […]
Instagram’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 24 January 2018
Hello to everyone, and we hope you’re having an awesome 2018 so far. In this post, we’re going to take our regular look at Instagram and the numbers behind it. The insights we gather every month are the best way to show you how to make your client’s Instagram accounts even more successful. So take […]
Facebook’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
Facebook Messenger Live Chat Plugin Is Now Available For Your Website
Tina Ahmed posted on 21 December 2017
Welcome to our Facebook page growth and engagement study for the month of November. We look at the latest content trends on the platform and we also report about all the new features that you should be aware of. All this to help you run better campaigns on the platform. Let’s get started. A decrease […]
80% Of Instagram Users Follow A Business And 200 Million Visit A Business Profile Every Day
Tina Ahmed posted on 20 December 2017
Welcome to our Instagram growth and engagement study for the month of November 2017. This is your look at the latest trends on the platform. We also look at all the latest news and features that you should know about and take advantage of in your Instagram marketing. Let’s get started. An increase in follower […]
Only 7% Of Brands Posted Instagram Stories In October
Tina Ahmed posted on 23 November 2017
Welcome to our Instagram growth and engagement study for the month of October. Instagram finally updated their API last month adding a lot of extra insights for Instagram Business Profiles. We’re going to expand our research this month with all this new and exciting data in the hope that you’ll find it useful. Do sign […]
The Top 10 Facebook Pages In Australia And New Zealand
Jake Camacho posted on 21 November 2017
In this article, we’ll take a look at the top ten Facebook pages in our Locowise Brand Leaderboard for Australia and New Zealand. The pages have been ranked by ‘Brand Score’, our very own barometer of social media success, which takes into account a number of factors including engagement, audience size, sentiment, and more. Note: […]
Facebook Engagement Drops By 42% As Page Posts Get Removed From The News Feed
Tina Ahmed posted on 14 November 2017
Welcome to our monthly Facebook growth and engagement study for the month of October. Some alarming news for all the social media managers coming from the world of Facebook this month so let’s dig deeper into all the latest. Social media managers all over the world panicked at the news that Facebook is testing a […]
20 Million Brands Use Facebook Messenger To Talk To Their Customers
Tina Ahmed posted on 23 October 2017
Welcome to our Facebook page growth and content engagement study for the month of September 2017. In these monthly studies, we look at the performance of 5,000 businesses pages to help you understand the growth and engagement standards on the platform. This helps you understand how your own pages perform and better analyse the results […]
Instagram Reaches 800 Million Monthly Active Users
Tina Ahmed posted on 10 October 2017
Welcome to our Instagram growth and engagement study for the month of September 2017. In these monthly studies, we look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest Instagram product improvements and other platform news too. Let’s get started. Follower growth and engagement rate hit record lows […]
Facebook Page Likes Growth Rebounds After The Record Low July
Tina Ahmed posted on 19 September 2017
This is our Facebook page growth and engagement study for the month of August 2017. In our monthly studies, we look at the performance of 5,000 pages to help you understand the standards on Facebook. This helps you see how your own pages perform and analyse the results of your efforts. Page likes growth rebounds […]
More Than 50% Of Brands On Instagram Posted At Least One Instagram Story Last Month
Tina Ahmed posted on 13 September 2017
Welcome to our Instagram growth and engagement study for August 2017. In these monthly studies, we look at 2,500 Instagram profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too to help you identify the trends and standards on the platform. Engagement still at […]
Facebook Continues To Crush It But Ads Are 24% More Expensive Than Last Year
Tina Ahmed posted on 10 August 2017
This is our Facebook page likes growth and post engagement study for the month of July 2017. In these studies, we look at the performance of 5,000 Facebook pages to help you understand what the audience growth and content engagement standards are on the platform. This helps you see how your own pages perform and […]
2 Billion Monthly Active Users And Other Facebook Growth And Engagement Stats For June 2017
Tina Ahmed posted on 19 July 2017
Welcome to the Facebook page likes growth and post engagement study for June 2017. We analyse the performance of 5,000 Facebook pages to help you understand what the standards are on Facebook. Page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]
Latest Facebook News Feed Algorithm Changes (Plus Growth And Engagement Stats For May 2017)
Tina Ahmed posted on 22 June 2017
Welcome to our Facebook Page growth and engagement study for the month of May. We look at the performance of 5,000 Facebook pages to help you understand what the standards are regarding page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]