Sahail Ashraf posted on 23 July 2015
Instagram is not necessarily at the top of every businesses’ list when it comes to marketing, yet it is proving to be a real powerhouse for all kinds of companies, in many different sectors. And many, many people use it. Just check out the stats here. Like any social media platform, if you don’t follow […]
Sahail Ashraf posted on 6 July 2015
There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video advertising on the platform. […]
Sahail Ashraf posted on 16 June 2015
Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried away, but even a […]
Tina Ahmed posted on 13 June 2015
Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only 2% of customers choose […]
Tina Ahmed posted on 8 June 2015
Running social media profiles for a brand is a time consuming job. Sometimes a very stressful one too. You need to juggle many things at the same time while fitting within a larger marketing department that may be used to working in a more traditional way. Social media marketing is a buzz topic with many […]
Tina Ahmed posted on 4 June 2015
If you’re unhappy with your engagement rate or simply want to do even better, here’s some things you should consider when planning your content and deciding on your posting strategy The quality of your content You shouldn’t just post sales pitches. Most people ignore those. Consider if what you post is relevant to your audience. […]
Tina Ahmed posted on 29 April 2015
With the decrease in organic reach of Facebook page posts some community managers are trying to combat the algorithmic changes by posting more frequently. “Will posting more often get my content in front of more of my page likes?”, is the question we wanted to answer in this brief study. For this purpose we looked […]
Tina Ahmed posted on 11 March 2015
One of the things every social media marketer is happy to see is a spike in the analytics. A spike in Facebook traffic gives you a good feeling, a feeling of a job well done. It can also be quite addictive as you see the result achieved and want to experience more frequent and larger […]
Tina Ahmed posted on 1 March 2015
With the organic reach of Facebook page content decreasing all the time, a paid advertising strategy is becoming more central to the activities of many social media teams. Companies may approach Facebook page post advertising in several ways, such as: “Always on” where you promote every piece of content that you post. Promote only strategically […]
Tina Ahmed posted on 16 February 2015
One important part of being a successful social media marketer is your habit of being open-minded to new ideas and willingness to learn from the best. This is where benchmarking yourself to a competitor, or to popular pages outside of your sector, helps you gain insights that allow you to evolve your strategy. One very […]
Tina Ahmed posted on 8 February 2015
Hashtags are an ingrained part of many social media interactions. People love using hashtags to join conversations, support causes they believe in or simply showcase their creative side. Marketers want a piece of the social proof and virality that trending hashtags can bring and this is why you see hashtags everywhere: on products, in your favourite TV shows, in promotions and in advertising…
Tina Ahmed posted on 8 February 2015
Looking at all the social media data might be overwhelming at first. Some find it difficult to recognize metrics that are important for measuring the health of a page. It can be demanding to identify any actionable insights trapped in all the big data. It doesn’t have to be like that. This article gives you […]