Social Performance Measurement For Agencies
Digital 2024 January Global Report
Team Locowise posted on 31 January 2024
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The first Global Digital Report round-up for 2024 reveals even more essential insights into digital behavior from users worldwide. With more than 500 slides to explore, we’ve pulled together some of the top […]
The Ultimate 2024 Guide to Mastering Twitter Analytics
Team Locowise posted on 22 January 2024
Social media is a battlefield for brands, and Twitter (or X, as it’s now known) stands out as a dynamic but challenging platform for audience engagement and brand visibility. Why Twitter Analytics Matter Twitter is not just about tweets; it’s a goldmine of data waiting to be harnessed. With millions of tweets sent every day, […]
22 Best AI Tools for Social Media in 2024
Team Locowise posted on 18 December 2023
Artificial Intelligence, or AI, is a term that’s becoming more and more familiar in our daily lives. It refers to machines or software that can think, learn, and act like humans. AI can do things like understanding what people say, recognizing faces in photos, and even making decisions based on data. In recent years, AI […]
AR in Social Media: Current & Future Applications
Team Locowise posted on 15 December 2023
Augmented Reality, or AR, is changing how we see and interact with the world. It’s a technology that mixes digital information with the real world. Unlike Virtual Reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Today, AR is more than just a […]
Social Media Chatbots: Key Trends & Implementation Tips
Team Locowise posted on 30 November 2023
Social media chatbots are nothing new—Facebook first introduced a native messenger bot onto the platform back in 2016. But with consumers demanding instantaneous assistance now more than ever, social media chatbots are becoming critical to successful community management online. This blog dives into the world of social media chatbots, exploring their mechanics, benefits, and the […]
How to Craft High-Impact Social Media Imagery in 2024
Team Locowise posted on 28 November 2023
In the ever-evolving world of social media marketing, where attention spans are fleeting and competition is fierce, social media imagery has emerged as an indispensable tool for engagement, communication, and brand building. While captivating text can certainly generate interest, it’s the power of visual content that captures attention, evokes emotions, and leaves a lasting impression. […]
Social Media A/B Testing: Steps, Best Practices & Tips
Team Locowise posted on 3 November 2023
Welcome to the intricate world of social media A/B testing, where every like, share, and comment is a nugget of data ready to catapult your marketing campaigns to new heights. Navigating the labyrinth of content creation, audience targeting, and result analysis might seem daunting, but A/B testing can be as simple or as complex as […]
Building a Social Media Calendar: A Step-by-Step Blueprint
Team Locowise posted on 1 November 2023
In today’s hyper-digital age, navigating the bustling streets of social media can often feel like orchestrating a symphony. One false note, and your brand’s message can easily drown amidst the cacophony of online voices. Yet, there’s a tool in the digital maestro’s toolkit that ensures every post hits the right note at the right time: […]
Social Media Content: Types, Tips and Best Practices
Team Locowise posted on 24 October 2023
Welcome to the dynamic world of social media, where content is king and creativity reigns supreme. In today’s digital landscape, it’s crucial for brands to craft social media content that not only stands out but also resonates with their audience. So, delve into the diverse array of social media content types and take away some […]
Digital 2023 October Global Statshot Report
Team Locowise posted on 19 October 2023
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The final Global Digital Report round-up for 2023 reveals even more essential insights into digital behavior from users worldwide. With more than 300 slides to explore, we’ve pulled together some of the top […]
Social Media Analytics 2023: A Comprehensive Guide
Team Locowise posted on 9 October 2023
In the dynamic and ever-evolving digital landscape, social media analytics emerge as the compass guiding brands, influencers, and marketers through a sea of online interactions and engagements. This powerful tool sifts through the vast expanses of social data, uncovering patterns, gauging user sentiment, and measuring the impact of online campaigns, ultimately sculpting strategies into their most […]
Customise your social media reports and audits
Team Locowise posted on 20 September 2023
PRODUCT UPDATE: Advanced design options are now available for your reports and audits. You can now customise each report to suit your brand or client. How to customise your reports: To get started, log in to your account and you’ll now see ‘Branding’ in the top right corner, click this to access our new section […]
Customer story: TEAM LEWIS
Team Locowise posted on 24 July 2023
TEAM LEWIS, a global marketing agency, powered by Locowise’s social media insights and reporting platform, drives remarkable social engagement, and effortlessly builds intelligent client results and reports. TEAM LEWIS is a global marketing agency that delivers creative campaigns for commercial and community causes – from content creation, digital and paid media audits, to social media […]
Digital 2023 July Global Statshot Report
Team Locowise posted on 20 July 2023
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. With 350 slides and 10,000 words of analysis, this latest report within the series is an essential source of insight into digital usage worldwide. Discover trends and insights to support your understanding and […]
Post Ideas for Businesses
Sahail Ashraf posted on 31 May 2023
Stuck for social media post ideas? Read the following to get some new creativity (and engagement) in your work. No matter how talented your team is, at some point it will find that the well is beginning to run dry as regards social media post ideas. That’s why it’s always a good idea to constantly […]
How to create a social media marketing strategy
Sahail Ashraf posted on 24 April 2023
If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide. We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and […]
Tips for writing post captions
Sahail Ashraf posted on 19 April 2023
If you’re creating posts that can use captions (such as on Instagram) then you’d better be doing it right. Here are a few key tips to help. Part of getting your social media posts right is creating the right captions. You need to capture the attention of audiences in a world where attention spans are […]
10 benefits of social media for business
Sahail Ashraf posted on 17 April 2023
We all know social media is important for business, but every now and then we need to be reminded why it is important. Check out this list for a refresher. While it may be difficult to remember a time when social media wasn’t around, it’s even more challenging to imagine a business not using it. […]
How to use hashtags in 2023
Sahail Ashraf posted on 12 April 2023
Hashtags continue to be a great way to build engagement in social media marketing. But how can you ensure you get the most out of the process in 2023? Hashtags have been consistent in delivering value to marketers for years. They are easy to understand, and easy to implement. Once you know the value, you […]
Top not for profits on social media
Sahail Ashraf posted on 21 March 2023
It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look. While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in […]