Social Performance Measurement For Agencies
‘Smart Crop’ your Facebook videos
Sophie Beard posted on 9 July 2021
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
Latest Facebook News: You might want to read this first
Sophie Beard posted on 27 May 2021
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
Facebook data tracking
Sophie Beard posted on 19 May 2021
Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]
“Transfer Your Information” with Facebook
Sophie Beard posted on 10 May 2021
Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]
Facebook guidance for iOS14
Sophie Beard posted on 27 April 2021
With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
Clubhouse, Facebook Hotline will soon be dropping in
Sophie Beard posted on 16 April 2021
Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]
Facebook tests Reels sharing to Facebook News Feeds
Sahail Ashraf posted on 19 March 2021
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]
No More Page Likes For Facebook
Sahail Ashraf posted on 12 March 2021
In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]
What Could Apple iOS14 Update Mean For Facebook Ads?
Sahail Ashraf posted on 3 March 2021
Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]
Facebook offers new insight into the effectiveness of ads
Darren Low posted on 28 November 2020
Facebook has recently offered some advice for advertisers about frequency of ads. The advice is sound, and could even be generalised for all platforms. We take a look. As you know, Facebook is built on advertising. Mark Zuckerberg himself has admitted that the entire platform has reached it’s incredible position simply because it is full […]
Facebook moves closer to social VR with Horizon
Sahail Ashraf posted on 27 October 2020
Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]
Not Christmas Yet, but Facebook Wants Marketers Ready
Sahail Ashraf posted on 14 October 2020
Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and […]
Facebook testing TikTok clone in it’s feed
Sahail Ashraf posted on 29 September 2020
Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]
Facebook releases ‘Shop’ tab in App
Sahail Ashraf posted on 3 September 2020
Facebook is moving closer to being a shopping platform. It’s latest move, headed up by Zuckerberg himself, is to create a shop tab that can be used within the Facebook app Facebook has yet again moved closer to becoming a shopping and retail hub. It has just released a special ‘shop’ tab in its app, […]
Facebook launches Facebook Dating
Sahail Ashraf posted on 26 November 2019
Well, just in case you were ever in any doubt over the mighty Facebook and it’s plans to rule the world, it looks like Facebook dating is now a real thing. It has been tested extensively for months, and is now available in select countries. It is, of course, expected to change the world of […]
Facebook Trials New Ad Format!
Sahail Ashraf posted on 29 October 2019
We cannot really fault Facebook for the way it has managed to make E-commerce something that is easy to do. Finding things in your feeds that Facebook thought you might like is pretty snazzy stuff. And it’s worked well so far. Times change though, and as a testament to the huge power that Facebook wields […]
Facebook is changing the names of Instagram and WhatsApp
Sahail Ashraf posted on 1 October 2019
Some rather intriguing news has just come out from the world of Facebook. The social media giant has recently announced it is actually changing the names of two of its biggest properties. Facebook apparently intends to change the names of Instagram and WhatsApp. These two platforms are incredibly popular, with Instagram being responsible (mostly) for […]
Facebook to make changes to business profiles
Sahail Ashraf posted on 13 August 2019
Facebook has just made it clear that it is going to change how information about businesses is displayed. The platform has long been a favourite for small businesses, and this has meant that small businesses have seen some great returns. But the changes Facebook is planning to make are actually going to be noticeable, and […]
Facebook Pages can now really be part of the community
Sahail Ashraf posted on 9 July 2019
Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can gain more of a positive experience from being involved. Within […]