Social Performance Measurement For Agencies
Facebook Year in Review 2018
Sahail Ashraf posted on 2 January 2019
Of course, we could say that Facebook had another successful year with no dramas or upsets. But then we would be ignoring the biggest international news story of the first quarter of 2018. Cambridge Analytica had the potential to sink Facebook. There is no other way of looking at it. If Facebook had not responded […]
Have Brands Fully Embraced Paid Ads On Social?
Sahail Ashraf posted on 20 November 2018
Facebook just keeps making brands work harder. In recent times, events at the company have brought about a kind of sea change, with Facebook thinking about the user first, and companies second. That’s all good, but it does mean that some brands have had to think carefully about their marketing strategy, and reassess their willingness […]
Facebook’s Highlights Feature Could Soon Be Real
Sahail Ashraf posted on 16 October 2018
Facebook is well-known for changing what it does, or creating new stuff, a lot of new stuff. Sometimes, however, it just kind of borrows ideas and then makes the borrowed ideas Facebook features. Take Stories for example. Snapchat, still the most ephemeral social media channel on the planet, used a Stories feature to give users […]
How will Facebook privacy changes affect your paid campaigns?
Sahail Ashraf posted on 10 July 2018
Earlier this year, Facebook had been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but it’s reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent […]
10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
March Has Not Been A Great Month For Facebook
Sahail Ashraf posted on 18 April 2018
March for Facebook wasn’t exactly a walk in the park. The trust that Facebook has built its future on seemed to take a huge dive when the Cambridge Analytica thing broke. And because it was such a huge part of what happened to the company in March, we’re going to focus on that first. But […]
Facebook Reach Down But Engagement Up As The New Algorithm Kicks In
Sahail Ashraf posted on 26 March 2018
A report on Facebook growth and engagement for brands in February 2018. Before we dive into what happened on Facebook in February 2018, let’s, as always, crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas […]
18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm
Sahail Ashraf posted on 23 February 2018
While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw […]
So What The Hell Just Happened? (Facebook January 2018 Edition)
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
Facebook’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
Facebook Page Content To Be Reduced In News Feeds And 8 Things Your Brand Can Do About It
Tina Ahmed posted on 15 January 2018
Mark Zuckerberg shocked brands and social media managers around the world with this announcement: Facebook is making a major change and will further reduce public content (page posts from businesses, brands and media) from user’s news feeds. Facebook has said that this update is not the same as the recent tests in six countries where […]
Facebook Messenger Live Chat Plugin Is Now Available For Your Website
Tina Ahmed posted on 21 December 2017
Welcome to our Facebook page growth and engagement study for the month of November. We look at the latest content trends on the platform and we also report about all the new features that you should be aware of. All this to help you run better campaigns on the platform. Let’s get started. A decrease […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
How To Use The Region-Based Page Structure Of Facebook Global Pages
Ivan Ivanov posted on 20 November 2017
Globalization is one of the biggest milestones for almost any type of business. Running a multi-national brand, you’d be able to tap into the global market, maximizing your reach and profits. And similarly to other business-related matters, the digital age we live in has made the process more seamless and simpler. Depending on the type […]
Facebook Engagement Drops By 42% As Page Posts Get Removed From The News Feed
Tina Ahmed posted on 14 November 2017
Welcome to our monthly Facebook growth and engagement study for the month of October. Some alarming news for all the social media managers coming from the world of Facebook this month so let’s dig deeper into all the latest. Social media managers all over the world panicked at the news that Facebook is testing a […]
20 Million Brands Use Facebook Messenger To Talk To Their Customers
Tina Ahmed posted on 23 October 2017
Welcome to our Facebook page growth and content engagement study for the month of September 2017. In these monthly studies, we look at the performance of 5,000 businesses pages to help you understand the growth and engagement standards on the platform. This helps you understand how your own pages perform and better analyse the results […]
Facebook Continues To Crush It But Ads Are 24% More Expensive Than Last Year
Tina Ahmed posted on 10 August 2017
This is our Facebook page likes growth and post engagement study for the month of July 2017. In these studies, we look at the performance of 5,000 Facebook pages to help you understand what the audience growth and content engagement standards are on the platform. This helps you see how your own pages perform and […]
The Facebook News Feed Algorithm And Your Brand
Sahail Ashraf posted on 9 August 2017
If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]
2 Billion Monthly Active Users And Other Facebook Growth And Engagement Stats For June 2017
Tina Ahmed posted on 19 July 2017
Welcome to the Facebook page likes growth and post engagement study for June 2017. We analyse the performance of 5,000 Facebook pages to help you understand what the standards are on Facebook. Page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]
Like It On Facebook But Earn It Too
Sahail Ashraf posted on 23 May 2017
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]