Social Performance Measurement For Agencies
Facebook Insights: Your Full Guide + Top Alternatives
Team Locowise posted on 23 February 2024
Understanding Facebook Insights is crucial for anyone looking to enhance their social media presence. With comprehensive data on audience behavior, post engagement, and content performance, this insights tool provides essential insights for optimizing your Facebook strategy. Whether you’re managing a small Facebook business page or a large portfolio of client social media accounts, the ability […]
Meta considers paid blue checks
Sahail Ashraf posted on 22 February 2023
Twitter has set what could well be a precedent. We all know how Twitter started charging for the blue check, and how it was initially received. It wasn’t incredibly popular. But it seems that Meta has taken on board the idea, and may even be considering it for the platforms it owns. Someone has been […]
Meta talks consumer decision-making
Sahail Ashraf posted on 14 December 2022
Meta has just created a new report about consumer decisions. It’s a useful piece of research, and we dig into it below. No matter what the brand has faced when it comes to problems in recent times, Meta is still a huge social media powerhouse. So when it starts to make noises about the industry […]
10 Steps to successfully launch a new Facebook page for your business
Sahail Ashraf posted on 9 December 2022
If you haven’t launched a Facebook page for your business, here are 10 steps you can take today to make it all go smoothly. If you’re looking to set up a Facebook Business Page and don’t know where to get started, there is a 10 step process that will help you launch quickly and effectively. […]
Top 3 Facebook pages to follow in UAE for Marketers
Jordan Hayward posted on 26 September 2022
Although social media transcends borders and allows us to follow any page across the world, it’s hard to find advice on groups and pages to follow that aren’t the typical USA or UK brands. It may leave you wondering ‘what pages are there for the Social Media Managers of the UAE?’ Luckily, you’ve got Locowise […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
Meta extends Facebook Reels to all users
Sahail Ashraf posted on 25 February 2022
Meta has rolled out reels for all Facebook users. What does this mean for TikTok? We explore the similarities and differences.
Facebook accepts it has a problem
Sahail Ashraf posted on 12 November 2021
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]
New Facebook business tools
Sophie Beard posted on 27 September 2021
Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]
What every marketer needs to know about Facebook
Sahail Ashraf posted on 21 September 2021
Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do with understanding if they are to […]
SOUNDMOJIS FOR MESSENGER
Sophie Beard posted on 30 July 2021
Messenger has announced the launch of Soundmojis. These are short audio clips represented by an emoji. Users can find the Soundmojis library, which will continue to be updated, within the chat menu. Facebook has provided the following look at how the feature works: Explaining their decision to give emojis a voice, Facebook says: “It’s a […]
‘Smart Crop’ your Facebook videos
Sophie Beard posted on 9 July 2021
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Latest Facebook News: You might want to read this first
Sophie Beard posted on 27 May 2021
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
Facebook data tracking
Sophie Beard posted on 19 May 2021
Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]
“Transfer Your Information” with Facebook
Sophie Beard posted on 10 May 2021
Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]
Facebook guidance for iOS14
Sophie Beard posted on 27 April 2021
With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
Clubhouse, Facebook Hotline will soon be dropping in
Sophie Beard posted on 16 April 2021
Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]
Facebook tests Reels sharing to Facebook News Feeds
Sahail Ashraf posted on 19 March 2021
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]