Social Performance Measurement For Agencies
Unlock Industry Insights: Introducing New Brand Leaderboards Feature
Team Locowise posted on 1 October 2024
This new feature will be your key to Social Media Mastery! Locowise is thrilled to unveil our latest innovation: Brand Leaderboards. This powerful tool is designed to revolutionise how you benchmark your social media performance and gain crucial insights into your industry’s landscape. Why Brand Leaderboards? In today’s fast-paced digital world, staying ahead of the […]
Instagram Hashtag Analytics: The 2024 Guide + Tools to Try
Team Locowise posted on 24 July 2024
Everyone knows you need to use hashtags for Instagram. But how many? Which ones? Is there a difference between hashtag strategies for posts vs. stories? Instagram hashtag analytics provides you with a data-drive, testable approach to these questions and more. Curious what hashtag activities your competitors are up to? Check this out. What is Instagram […]
Top Social Media Data Points and Statistics in 2024
Team Locowise posted on 9 July 2024
There’s no sign of social media usage slowing down any time soon, even with new players and platforms entering the market each year. With all that usage comes a ton of data that social media marketers can use to optimise their channels, driving higher engagement and building a loyal audience. But then there’s the question […]
How to See (And Use) YouTube Analytics for Other Channels
Team Locowise posted on 29 May 2024
Learn how to access and analyse important data from other YouTube channels so you can better understand your own performance
12 X (Twitter) Hashtag Analytics Tools to Try in 2024
Team Locowise posted on 29 May 2024
When it comes to Twitter (or “X”), hashtags are more than just a cultural staple—they are the key to unlocking vast realms of engagement and visibility for your brand. Whether you’re launching a campaign, joining a global movement, or simply aiming to enhance your daily interactions, understanding how to effectively use and analyse hashtags can […]
How to Analyse Competitors’ Social Media Performance
Team Locowise posted on 23 May 2024
Leverage competitor insights to refine strategies and enhance social media presences.
LinkedIn Analytics: Your Complete 2024 Guide
Team Locowise posted on 23 April 2024
There are a ton of social media platforms available for reaching end users and customers, and many of them are hugely effective for consumer brands. But when it comes to B2B social media marketing, no platform has quite cracked the nut like LinkedIn. Not only is LinkedIn the best social channel for B2B marketing, it […]
Facebook Insights: Your Full Guide + Top Alternatives
Team Locowise posted on 23 February 2024
Understanding Facebook Insights is crucial for anyone looking to enhance their social media presence. With comprehensive data on audience behavior, post engagement, and content performance, this insights tool provides essential insights for optimizing your Facebook strategy. Whether you’re managing a small Facebook business page or a large portfolio of client social media accounts, the ability […]
Mastering Instagram Insights: The Complete Guide
Team Locowise posted on 24 January 2024
Welcome to the world of Instagram Insights, a must-have tool for anyone using Instagram, be it for personal branding or business, and it’s essential for marketers and agencies who need to prove the impact of their efforts to clients. In today’s social media-driven world, just posting pictures and videos isn’t enough. To really make an […]
You have your social media data. Now what?
Sahail Ashraf posted on 4 June 2021
It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]
10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
How To Crush Market Research On Social Media
Sahail Ashraf posted on 16 April 2018
You may be surprised at how useful social media can be when you are attempting to research a market. The amount of strategy and planning that can result from a rigorous attempt at market research pays off in the form of more clients, a stress-free environment because you’re comfortable with who you’re creating work for […]
How To Say ‘No’ To A Client (And Why You Might Have To)
Sahail Ashraf posted on 24 November 2017
As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in the kind of clients they go after, and work with. Being able […]
How To Harness Social Media For More Website Traffic
Sahail Ashraf posted on 15 September 2017
Every brand has a website, even if it is one that has been left to fester over a number of years. The problem with websites is that some brands feel that the only work that needs doing on the things is what happens when they are created. That’s basically it. Someone creates a website for […]
How To Build A Better Relationship With Your Brand’s Social Media Audience
Sahail Ashraf posted on 11 July 2017
There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a presence on, but the whole thing, the whole shebang, relies upon one […]
Going Native: How To Master Native Content On Social Media Platforms
Sahail Ashraf posted on 19 April 2016
One thing that rings true about social media is the concept of saturation. If you sat down and worked out just how many different platforms there were, you’d probably get a headache. If you take the major platforms and just those alone, it isn’t too bad. Then you start seeing the spinoffs, the satellite platforms, […]
How 9 Of The Coolest And Biggest Fashion Brands Rock Social Media
Sahail Ashraf posted on 12 October 2015
The world of fashion is about as fast-paced as you would expect. New lines keep coming out, and new fashion companies spring up all over the place. Some companies in fashion and e-commerce are showing potential and are most definitely ‘up and coming’. We thought we would take a look at their social media activities […]
12 Essential Tasks Every Social Media Marketer Should Do Monthly
Sahail Ashraf posted on 8 October 2015
Social media marketing is often about simple routines that need to be integrated into daily life. This post covers such routines, twelve of them in fact. We focus on the twelve things that you should try and include in your “beginning of the month” to-do list. Hopefully, they will all combine to ensure that you […]
How To Become A Social Media Marketing Pro In 12 Days
Sahail Ashraf posted on 22 September 2015
Becoming good at any aspect of social media marketing is a tall order in the first place because it is just plain difficult and challenging. However, becoming a professional in this arena takes determination, focus, and a real sense of the bigger picture. We’d like to help you along the way. In this article, we […]
Nine Different Ways To Use Visuals On Social Media
Sahail Ashraf posted on 17 September 2015
Social media is a funny thing in that much of it is based on the platform and the ‘media’ that platform contains. For example, Twitter seems to still be constrained by that character limit, even though there are now many ways to get more out of the platform. Facebook is what it is, however it […]