Social Performance Measurement For Agencies
Facebook Insights: Your Full Guide + Top Alternatives
Team Locowise posted on 23 February 2024
Understanding Facebook Insights is crucial for anyone looking to enhance their social media presence. With comprehensive data on audience behavior, post engagement, and content performance, this insights tool provides essential insights for optimizing your Facebook strategy. Whether you’re managing a small Facebook business page or a large portfolio of client social media accounts, the ability […]
Mastering Instagram Insights: The Complete Guide
Team Locowise posted on 24 January 2024
Welcome to the world of Instagram Insights, a must-have tool for anyone using Instagram, be it for personal branding or business, and it’s essential for marketers and agencies who need to prove the impact of their efforts to clients. In today’s social media-driven world, just posting pictures and videos isn’t enough. To really make an […]
You have your social media data. Now what?
Sahail Ashraf posted on 4 June 2021
It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]
10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
7 Alcohol Brands That Win At Social Media
Jake Camacho posted on 17 April 2018
In 2013, the NIAAA reported that 86.8% of adults aged 18 or older had consumed alcohol at least once in their lifetime. It’s no surprise, then, that alcohol brands are as visible as they are in today’s commercial landscape. It’s also notable that the biggest social media platform, Facebook, rose from what was a college-based […]
How To Crush Market Research On Social Media
Sahail Ashraf posted on 16 April 2018
You may be surprised at how useful social media can be when you are attempting to research a market. The amount of strategy and planning that can result from a rigorous attempt at market research pays off in the form of more clients, a stress-free environment because you’re comfortable with who you’re creating work for […]
Can AI In Social Media Affect Our Marketing Decisions?
Ivan Ivanov posted on 16 January 2018
Two decades ago, Artificial Intelligence was a major topic in the world of Sci-Fi. Primarily driven by big blockbusters, such as The Terminator and The Matrix, the idea of computational power becoming sufficient enough to simulate the human brain has been around since the 1940s. Yet, philosophers have theorized the possibility of how the human […]
The Top 10 Facebook Pages In East Asia
Jake Camacho posted on 28 November 2017
For the next installment of our Asian Leaderboard rankings, we’ll be honing in on the East Asia region, with a focus on the top ranked pages for Japan, Hong Kong, Taiwan, and South Korea. This time around, we’ve decided to rank the pages by audience size – large pages reign supreme in our Top 10 […]
How To Say ‘No’ To A Client (And Why You Might Have To)
Sahail Ashraf posted on 24 November 2017
As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in the kind of clients they go after, and work with. Being able […]
From Coca-Cola To Burger King: Top Food & Beverage Brands On Instagram
Ivan Ivanov posted on 8 November 2017
Good artists copy, great artists steal. Of course, the quote shouldn’t be taken at face value when it comes to content as copyright infringement and plagiarism are unlawful. Yet, no one can stop you from checking out the social media strategies of the best performing brands in your industry and using what works. To paraphrase, […]
How To Harness Social Media For More Website Traffic
Sahail Ashraf posted on 15 September 2017
Every brand has a website, even if it is one that has been left to fester over a number of years. The problem with websites is that some brands feel that the only work that needs doing on the things is what happens when they are created. That’s basically it. Someone creates a website for […]
How Do The Top Social Media Marketing Blogs Use Facebook
Ivan Ivanov posted on 29 August 2017
A few months back, Social Media Examiner revealed their picks for the top social media marketing blogs. Picked by a special jury and ranked by various factors, the blogs provide valuable advice to social media marketers, business and individuals alike. This market audit is part of our market watch series, where we take a look […]
5 Ways To Future Proof Your Social Media Content Marketing Strategy
Ivan Ivanov posted on 23 August 2017
Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago. In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced […]
3 Century-Old Marketing Strategies That Still Work Even In Social Media
Ivan Ivanov posted on 14 August 2017
One of the benefits of the digitalization of information is the huge amounts of new data to which experts have access. Today, analyzing the success of your social media marketing campaign is far easier than ever before. With just a few clicks, you’d be able to know the engagement rates of each one of your […]
The Meta Study: How Social Media Platforms Do Social Media Marketing
Ivan Ivanov posted on 25 July 2017
Last week we introduced a new feature to our platform. For those unaware, Market Audits on Locowise allow you to easily perform an audit of a brand and compare the results with the competitors. Providing the information in easily editable PPT presentations and PDF for your convenience, the Market Audit is an easy way to […]
How To Build A Better Relationship With Your Brand’s Social Media Audience
Sahail Ashraf posted on 11 July 2017
There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a presence on, but the whole thing, the whole shebang, relies upon one […]
How These Popular Brands Use Images To Boost Their Twitter Engagement
Ivan Ivanov posted on 7 July 2017
The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the statement might seem rather unconventional, but a simple scroll on […]
Going Native: How To Master Native Content On Social Media Platforms
Sahail Ashraf posted on 19 April 2016
One thing that rings true about social media is the concept of saturation. If you sat down and worked out just how many different platforms there were, you’d probably get a headache. If you take the major platforms and just those alone, it isn’t too bad. Then you start seeing the spinoffs, the satellite platforms, […]
Are Hashtags Overrated And Overused? The Surprising Effect Of Social Media #’s
Ian Mullane posted on 12 November 2015
Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all? For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post […]
How 9 Of The Coolest And Biggest Fashion Brands Rock Social Media
Sahail Ashraf posted on 12 October 2015
The world of fashion is about as fast-paced as you would expect. New lines keep coming out, and new fashion companies spring up all over the place. Some companies in fashion and e-commerce are showing potential and are most definitely ‘up and coming’. We thought we would take a look at their social media activities […]