Marko Saric posted on 16 February 2015
One important part of being a successful social media marketer is your habit of being open-minded to new ideas and willingness to learn from the best. This is where benchmarking yourself to a competitor, or to popular pages outside of your sector, helps you gain insights that allow you to evolve your strategy. One very useful fact about social media compared to more traditional industries is that in social media all the most important data is public. Even the data of your competitors. You can simply visit the biggest Facebook page in your sector and see what they are doing, how they are doing it and what results they are achieving. How many likes do they have? How much engagement do their posts achieve? What type of content do they post? When do they post it?
This displays the benchmarking report. Review the simple charts (feel free to get inspired by the ideas earlier in the article for things to look at), discuss internally in the social media team or with the management. Formulate a plan based on the insights you have gathered and take some action. Locowise allows you to download the benchmark report in PDF, PowerPoint and Excel formats for easier distribution within the company.
For quick future access to your benchmark report you should add a benchmark label by following these instructions:
Benchmark yourself against the best, identify effective practices and evolve your strategy by adopting those same practices in order to beat your competitors. You have no excuse not to do it.