Social Performance Measurement For Agencies
April 2023 social media news roundup
Team Locowise posted on 5 April 2023
Advertisers will be able to build awareness of upcoming events with new ‘reminder ads’. This will make it easier for businesses to announce and remind people of events, as users who have opted to receive a reminder will be notified three times. Ads appearing in search results are also currently being tested.
Learn more here.
META
For Meta users in the US, you may have seen the Meta Verified program has launched. Users can purchase a blue checkmark on Facebook or Instagram for $11.99 per month on the web. Benefits include proactive account protection and access to direct account support.
Learn more here.
In the latest product update, LinkedIn announced company pages can follow other pages, and users can schedule content directly on the channel. You can now even host ‘audio events’, these are live, audio-only conversations directly through the platform.
Learn the full details here.
The rollout of Twitter Verified Organisations has started, enabling brands to receive a gold tick for their account and verify employees as affiliates. The base subscription starts at $1,000 per month and $50 for an affiliate seat. Will you be signing up?
Learn more here.
TIKTOK
TikTok has refreshed its Community Guidelines and shared its Community Principles for the first time. The insights share how TikTok moderates content, responds to potential threats and provides rules and standards for users to follow.
Learn more here.
SNAPCHAT
Maximize your performance on Snapchat by using hints shared by Snap to ‘Snap Stars’. Stars are creators who are provided with tips on how to make more effective, app-specific images and clips.
Read the tips shared by Snap here.
