Sahail Ashraf posted on 20 August 2019
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge.
At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content.
And there are many airports that are doing the same thing. But as in all things, some airports do it a lot better than others.
We thought we’d take a look at these.
This particular airport is generally seen as being a dominant force on Twitter. It has worked hard since 2011 to bring its audience closer through real engagement. It’s done this by focusing on a few simple areas that have cemented its status as a great place to be. And the interaction from audiences is huge.
What it does on Twitter is exactly what an airport should be doing. It responds, very quickly, to customer queries. It also runs competitions to drive engagement. All the other social media boxes are ticked too. It’s very capable of using the platform for news dissemination.
It has certainly made its name on the platform, and what must be even more inspiring for the airport is the fact that it is using Twitter exactly how it is supposed to be used.
This one has been chosen because it has perhaps used one of the most inspiring and original social media campaigns ever. It was so simple but very effective.
Back in 2017, Kosice Airport launched it’s From Kosice: Around The World In 80 Hours campaign to boost engagement. And that it did.
The airport approached some influencers and asked them to participate. At the airport, the participants received boarding passes and were then challenged to fly around the world within 80 hours.
As if that wasn’t groundbreaking enough, Kosice also asked them to Livestream their journey. This was a phenomenally clever idea because the fast-moving trip brought in the audience for the influencers one step closer to some exciting world destinations.
This one’s a classic example of a business consistently trying to build engagement. If you take a look at the Instagram account you’ll see how the airport has strengthened an image of friendly staff and awe-inspiring journeys.
The good thing about the Instagram account is that it is aiming to be current and engaging, Posts happen frequently, and the posts also feature normal people (as in not employees of Copenhagen Airport.
And like just the very best of Instagram accounts right now, it also has the right idea about imagery. The most popular destinations are highlighted, as is the actual experience of enjoying the facilities an airport gives customers. Flying is an important part of an overseas holiday, and the airport knows this. It throws in beautiful imagery from the place itself, and from out the airplane windows, for example. So in essence, the airport has brought the dream of exotic travel to its audience.
Another very clever example is Cork Airport Facebook. There are lots to admire here, but what we particularly liked is the willingness to focus on the destinations customers can travel to from Cork Airport.
You will regularly see travelogues and short videos about the destinations available. All of these are expertly optimised for Facebook, and they immediately sell the dream of flying to new places around the world. This means that Cork has managed to work out that its audiences see it as a facilitator. The facilitator role shows people what they want to see, and it’s nailed it with it’s Facebook page.
This airport has a great Instagram. While it’s rare for a brand these days to not know how to use photos effectively, it’s still refreshing to see the frankly high-quality photos on their social page.
It’s following on from Cork Airport, by pushing the actual destinations you can travel to. Crisp and clear imagery transport you to another place. And that place just happens to be somewhere O’Hare offers flights to.
Airports are huge places, and they touch a lot of lives. It makes perfect sense to create high-quality social media accounts in airports. They are a big part of holiday memories. And when those memories and great customer service as well as consistency combine, you have an effective social media presence.
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