We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months. Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online.  […]

In recent months there has been an avalanche of amazing work in social media marketing. Today, we look at 5 of the best. If there is one space where innovation and creativity can run riot, it’s on social media. And when brands really get going, you get to see some real works of genius. Over […]

It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]

The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]

The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]

Earlier this year, Facebook had been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but it’s reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent […]

As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]

In 2017, Instagram saw a notable increase in popularity among digital marketers. Due to the high engagement numbers and after Zuckerberg’s statement that he wants to make Facebook a more personal platform, in the beginning of 2018 Instagram is becoming an even more lucrative option. What’s more, with the integration of both social media conglomerates, […]

Ever since the dawn of social networks in the early 2000s, marketers have been attempting to create curious online advertisements that people would be inclined to share. Peaking in popularity in 2015 with the rise of clickbait, viral marketing is still one of the most high risk high reward endeavors that companies partake in. Even […]

While New Year celebrations are starting to feel like a distant memory in some parts of the globe, those of us in Asia are still waiting in anticipation for Chinese New Year to kick into full swing. It’s a tremendously important time of the year for marketers in the region, as brands compete to make […]

Ah yes – it’s that time of the year. As carols begin taking over the radio waves and people flock to their local shopping center in search of Christmas gifts and goodies, December inevitably brings a wave of holiday-themed social activity from brands. Of course, some do it better than others. From travel brands to […]

There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is also obvious is that brands want to get in on […]

People tend to use Instagram to share a range of different photos. From those who love the art of expressing themselves through photography, to those who simply want to take selfies, the social media platform is filled with photos and videos of all caliber. What’s more, with the introduction of video and the fall of […]

If you’re just starting out on social media, I have good news and bad news for you. Let’s start with the bad news. Creating good content isn’t easy. In fact, most social media marketers – the honest ones, at least – will tell you that delivering high-quality content on a consistent basis is an extremely […]

Social media has found a very special place in the world of movies. It has kind of happened quickly. Movies ignored social to a large degree until relatively recently, with some campaigns effectively guaranteeing a movie’s success on release (or at least some kind of profit). Now, movies and social media have settled into a […]

National pride. It’s at an absolute peak as we head into the knockout stages of Euro 2016 in France. In our last sports post, we looked at some of the ways brands are reaching the back of the net with engaging coverage of this exciting sporting event. There are social media campaigns from official partners […]

Hashtags are a contentious subject. We recently showed that they have the potential to be ineffective. Heck, in some cases they can be downright disastrous. But these campaigns show that, with a solid concept and good execution, hashtags can be a serious weapon in any marketer’s arsenal. You don’t need to have a ‘sexy’ product […]

There are a ton of social media platforms available for reaching end users and customers, and many of them are hugely effective for consumer brands. But when it comes to B2B social media marketing, no platform has quite cracked the nut like LinkedIn.  Not only is LinkedIn the best social channel for B2B marketing, it […]

Dive into essential tips, examples, and templates for creating impactful social media reports. Elevate your reporting skills to new heights.

Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal.  But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the […]